The document describes a new product called the Ultra Ball, an athletic ball that can transform into any sports ball with the push of a button. It is meant for children ages 3-12 but can be enjoyed by all ages. The Ultra Ball will save space and money by replacing the need for multiple sports balls. It has a mascot named F.C. Barcenola who promotes athletics and a positive lifestyle. The logo features a red circle with a blue question mark representing the transforming ball and choice in sports. The theme and slogan emphasize the Ultra Ball's ability to become any ball for any sport whenever needed.