Every entrepreneur wants to know how to attract more customers. There are two factors necessary for capturing their attention, both center around understanding customer behavior. First, is to make your customer aware of the product or service.

1. Every entrepreneur wants
to know how to attract
more customers. There are
two factors necessary for
capturing their attention,
both center around
understanding customer
behavior.
www.cynthiakocialski.com
Attract And Win More
Customers

2. First, is to make your
customer aware of the
product or service. In
its simplest form,
marketing educates
people.
www.cynthiakocialski.com
Attract And Win More
Customers

3. Second, it’s to know how
your customers’ triggers so
your message and
presentation sinks in.
Without getting both of
these factors right, your
message is destined to fall
on deaf ears.
www.cynthiakocialski.com
Attract And Win More
Customers

4. How Customers Learn
Customers learn the same
way they did in school. Let’s
step back and look at the
school programs.
Psychologists have
determined that there are
four ways…
www.cynthiakocialski.com
Attract And Win More
Customers

5. The visual learning style
means things seen or
observed, and includes
images, videos, info
graphics, diagrams,
demonstrations, and
displays.
www.cynthiakocialski.com
Attract And Win More
Customers

6. The auditory learning
style means information
absorbed through
listening to the spoken
word, sounds and noises.
These are customers who
like to hear podcasts.
www.cynthiakocialski.com
Attract And Win More
Customers

7. The kinesthetic learning
style involves the physical
experience such as
touching, feeling, holding,
doing, and practical hands-
on experiences.
www.cynthiakocialski.com
Attract And Win More
Customers

8. The learning style
of readers are
people who like
eBooks, blogs, product
literature, manuals and
instructions.
www.cynthiakocialski.com
Attract And Win More
Customers

9. How to Captivate Them
The second factor is how
receptive your audience is
to your presentation style.
This comes to you via Sally
Hogshead, an expert on
fascination, from her book
Fascinate.
www.cynthiakocialski.com
Attract And Win More
Customers

10. Prestige addresses
human fascination on
rank and respect; it
elevates something about
the rest. Prestige ranks
people and objects
relative to each other.
www.cynthiakocialski.com
Attract And Win More
Customers

11. With vice we are
fascinated with
bending or breaking
them. It’s exciting. Just
think about jail
breaking an Apple
iPhone.
www.cynthiakocialski.com
Attract And Win More
Customers

12. Lust draws people in
because they crave a
sensory experience.
Lust leads to irrational
and unreasonable
behavior.
www.cynthiakocialski.com
Attract And Win More
Customers

13. Trust is about
building a long-
term relationship.
People are loyal to
reliable options.
www.cynthiakocialski.com
Attract And Win More
Customers

14. Mystique stimulates
our curiosity.
Mystique compels
people to buy
products they don’t
need, or even want.
www.cynthiakocialski.com
Attract And Win More
Customers

15. Alarms threaten. A
customer sitting on
the fence about a
decision can be
made to act when
they know the
consequences.
www.cynthiakocialski.com
Attract And Win More
Customers

16. Power is
associated with
leadership. We find
role models and
focus on them.
www.cynthiakocialski.com
Attract And Win More
Customers

17. Share your PASSION and KNOWLEDGE
with world.
Get published on
Start-Up Entrepreneurs’ Blog
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