This Powerpoint is for Project Reviews. Dec. 2 2011

1. CAPS Interactive Design
Campaign

2. About Me
o My Name is Claudia Houghton. On this
Project I’m Working with Jordan Nowell.
o I’m really excited about working on this
project because It will help the rest of my
class when it comes to College and
Interviews.

3. Objective
o Our client objective is to reach out and
inform people who don’t know what it is
that CAPS and the Interactive Design class
does specifically.

4. Target Audience
o The audience that we are targeting
includes College Admissions Offices as
well as possible business clients who are
involved in graphic arts, animation, web
design or game design.
o These potential companies would include
new businesses just starting off, or large
well known companies.

5. Message to the Customer
o We are trying to convey to the customer
what it is that makes our class and our
program special.
o Why college admissions should select one
of our students over someone who doesn’t
have our experience, or why businesses
would want to associate with and help our
program.

6. Rationale
o What we’ve chosen to do is completely
redo the website and cater to our student’s
skills and abilities.
o We are creating a pamphlet to send along
with paper college applications and will
send a link to our website with online
applications.

12. Checklist
o Decide what information we would like on the
web site (Sept. 22) Done
o With Wix create a basic web layout and design
(Oct. 6) Done
o Design Layout for application flyer (Oct. 10)
Done
o Discuss with Client what exactly to add into
both the pamphlet and website (Oct. 27) Done
o Add all the information in the website and
pamphlet. (Nov. 3) Done
o Print Pamphlets and send them along with
college applications