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FinditKC/fimedia Presentation

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The is a presentation for Project Reviews.

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FinditKC/fimedia Presentation

  1. 1. Kansas City’s FIRST Online Video Directory12/2/2011 Claudia Houghton and Hannah Cantrell 1
  2. 2. Objective o Creating visual identities for the clients’ customers o Creating an online presence for the mother-brand (fimedia) of FindItKC12/2/2011 Claudia Houghton and Hannah Cantrell 2
  3. 3. Target Audience o Local businesses ranging in the KC area who are looking to become more wide- known and recognizable to the public o 30 and up o Men and women o For start-up businesses12/2/2011 Claudia Houghton and Hannah Cantrell 3
  4. 4. Message To The Customer To buy a spot in their online video directory12/2/2011 Claudia Houghton and Hannah Cantrell 4
  5. 5. Rationale The reason why we are producing new logos for FindItKC’s companies and are creating a new site for their media page, is because they have a lot of request pouring in for logo’s and web sites that they are over worked. Also they want to give students who are looking to going into this kind of a career a great opportunity to learn and experience what it would be like.12/2/2011 Claudia Houghton and Hannah Cantrell 5
  6. 6. Present Challenges o Not all of the businesses on FindItKC have logos, websites, or social media. o The client has requested that every company has a visual identity12/2/2011 Claudia Houghton and Hannah Cantrell 6
  7. 7. Competitors o Yellowbook is a main competitor to FindItKC, because it is also an online directory revolving around local businesses o They specialize in having their users post reviews and testimonials about local companies they have experienced12/2/2011 Claudia Houghton and Hannah Cantrell 7
  8. 8. Competitors o LocalPages is a competitor to FindItKC, because it is an online directory with ratings, reviews, cou pons, local news, maps and more o They show the business’s ratings, reviews, cou12/2/2011 pons, and post local Claudia Houghton and Hannah Cantrell 8
  9. 9. 12/2/2011 Claudia Houghton and Hannah Cantrell 9
  10. 10. 12/2/2011 Claudia Houghton and Hannah Cantrell 10
  11. 11. Sketches12/2/2011 Claudia Houghton and Hannah Cantrell 11
  12. 12. Appliance Outlet is a . We choose to include a outlet in the logo to show potential customers that it is an appliance store. We also went with a green color scheme and the arrows to portray how the store recycles old parts.12/2/2011 Claudia Houghton and Hannah Cantrell 12
  13. 13. For All Season Roofing we decided to go with a seasonal color scheme. We showed this by incorporating the colors of each season into the roofing shingles.12/2/2011 Claudia Houghton and Hannah Cantrell 13
  14. 14. Checklist 1. Create sketches for All Season Roofing (Sept. 22) – Done 2. Edit the Wordpress Website and add certain information (Sept. 29) – Done 3. Sketch ideas for Appliance outlet logo (Oct. 6) – Done 4. Make revisions to the fimeadia web page (Oct. 6) – Done 5. Create Logo mock ups for All Season Roofing and Appliance Outlet (Oct. 13) – Done 6. Take logo critiques and revise them (Oct. 27) - Done 7. Fill in all of the information for the website and add Posts (Nov. 3) - Done 8. Save logos in all file types (Nov. 10) – Done 9. Story board for Appliance Outlet Online Commercial (Nov. 22) – Done 10. Place video into Final Cut Pro (Dec. 5) – In Progress 11. Add photos into Final Cut Pro (Dec. 6) 12. Show video To Clients (Dec. 8) 13 Save video in all needed file types, and give to Client (Dec. 8)12/2/2011 Claudia Houghton and Hannah Cantrell 14
  15. 15. Any Questions Or Comments?12/2/2011 Claudia Houghton and Hannah Cantrell 15

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