The is a presentation for Project Reviews.

1. Kansas City’s FIRST Online Video Directory
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2. Objective
o Creating visual identities for the clients’
customers
o Creating an online presence for the
mother-brand (fimedia) of FindItKC
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3. Target Audience
o Local businesses ranging in the KC area
who are looking to become more wide-
known and recognizable to the public
o 30 and up
o Men and women
o For start-up businesses
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4. Message To The Customer
To buy a spot in their online video directory
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5. Rationale
The reason why we are producing new logos
for FindItKC’s companies and are creating a
new site for their media page, is because they
have a lot of request pouring in for logo’s and
web sites that they are over worked. Also
they want to give students who are looking to
going into this kind of a career a great
opportunity to learn and experience what it
would be like.
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6. Present Challenges
o Not all of the
businesses on
FindItKC have
logos, websites, or
social media.
o The client has
requested that every
company has a visual
identity
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7. Competitors
o Yellowbook is a main
competitor to
FindItKC, because it is
also an online directory
revolving around local
businesses
o They specialize in
having their users post
reviews and
testimonials about
local companies they
have experienced
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8. Competitors
o LocalPages is a
competitor to
FindItKC, because it
is an online directory
with
ratings, reviews, cou
pons, local
news, maps and
more
o They show the
business’s
ratings, reviews, cou
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11. Sketches
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12. Appliance Outlet is a . We choose to include a outlet in the
logo to show potential customers that it is an appliance store.
We also went with a green color scheme and the arrows to
portray how the store recycles old parts.
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13. For All Season Roofing we decided to
go with a seasonal color scheme. We
showed this by incorporating the
colors of each season into the
roofing shingles.
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14. Checklist
1. Create sketches for All Season Roofing (Sept. 22) – Done
2. Edit the Wordpress Website and add certain information (Sept. 29) –
Done
3. Sketch ideas for Appliance outlet logo (Oct. 6) – Done
4. Make revisions to the fimeadia web page (Oct. 6) – Done
5. Create Logo mock ups for All Season Roofing and Appliance Outlet (Oct.
13) – Done
6. Take logo critiques and revise them (Oct. 27) - Done
7. Fill in all of the information for the website and add Posts (Nov. 3) - Done
8. Save logos in all file types (Nov. 10) – Done
9. Story board for Appliance Outlet Online Commercial (Nov. 22) – Done
10. Place video into Final Cut Pro (Dec. 5) – In Progress
11. Add photos into Final Cut Pro (Dec. 6)
12. Show video To Clients (Dec. 8)
13 Save video in all needed file types, and give to Client (Dec. 8)
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15. Any Questions Or
Comments?
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