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1 of 13
10/22/2011   Claudia Houghton and Jordan Nowell   1
Our client objective is to reach out and inform people
who don’t know what it is that caps and the Interactive
Design class does specifically.




10/22/2011         Claudia Houghton and Jordan Nowell     2
The audience that we are targeting includes College
Admissions Offices as well as possible business clients
who are involved in graphic arts or game design. These
potential companies would include new businesses just
starting off, or large well known companies.




10/22/2011         Claudia Houghton and Jordan Nowell   3
We are trying to convey to the customer what it is that
makes our class and our program special. Why college
admissions should select one of our students over
someone who doesn’t have our experience, or why
businesses would want to associate with and help our
program.



10/22/2011          Claudia Houghton and Jordan Nowell    4
What we’ve chosen to do is to completely redo the
website and cater to our student's skills and abilities.
We are creating a pamphlet to send along with paper
college applications and will send link to our website
with online applications.




10/22/2011           Claudia Houghton and Jordan Nowell    5
How can we show the College Admissions the students
skills in a new and creative way that will highlight the
abilities they have learned while at caps.




10/22/2011          Claudia Houghton and Jordan Nowell     6
10/22/2011   Claudia Houghton and Jordan Nowell   7
10/22/2011   Claudia Houghton and Jordan Nowell   8
10/22/2011   Claudia Houghton and Jordan Nowell   9
10/22/2011   Claudia Houghton and Jordan Nowell   10
10/22/2011   Claudia Houghton and Jordan Nowell   11
10/22/2011   Claudia Houghton and Jordan Nowell   12
1. Decide what information we would like on the web site (Sept.
   22) – Done
2. With Wix create a basic web layout and design (Oct. 6) –
   Done
3. Design Layout for application flyer (Oct. 10) – Late
4. Grab each student’s personal logos (Oct. 15) - Behind
5. Discuss with client what exactly to add into both pamphlet
   and Website (Oct. 27)
6. Add all the information in the website and pamphlet. (Nov. 3)
7. Print pamphlets and send them along with college
   addmisions. (Nov. 10)
10/22/2011             Claudia Houghton and Jordan Nowell      13

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Caps design campaign

  • 1. 10/22/2011 Claudia Houghton and Jordan Nowell 1
  • 2. Our client objective is to reach out and inform people who don’t know what it is that caps and the Interactive Design class does specifically. 10/22/2011 Claudia Houghton and Jordan Nowell 2
  • 3. The audience that we are targeting includes College Admissions Offices as well as possible business clients who are involved in graphic arts or game design. These potential companies would include new businesses just starting off, or large well known companies. 10/22/2011 Claudia Houghton and Jordan Nowell 3
  • 4. We are trying to convey to the customer what it is that makes our class and our program special. Why college admissions should select one of our students over someone who doesn’t have our experience, or why businesses would want to associate with and help our program. 10/22/2011 Claudia Houghton and Jordan Nowell 4
  • 5. What we’ve chosen to do is to completely redo the website and cater to our student's skills and abilities. We are creating a pamphlet to send along with paper college applications and will send link to our website with online applications. 10/22/2011 Claudia Houghton and Jordan Nowell 5
  • 6. How can we show the College Admissions the students skills in a new and creative way that will highlight the abilities they have learned while at caps. 10/22/2011 Claudia Houghton and Jordan Nowell 6
  • 7. 10/22/2011 Claudia Houghton and Jordan Nowell 7
  • 8. 10/22/2011 Claudia Houghton and Jordan Nowell 8
  • 9. 10/22/2011 Claudia Houghton and Jordan Nowell 9
  • 10. 10/22/2011 Claudia Houghton and Jordan Nowell 10
  • 11. 10/22/2011 Claudia Houghton and Jordan Nowell 11
  • 12. 10/22/2011 Claudia Houghton and Jordan Nowell 12
  • 13. 1. Decide what information we would like on the web site (Sept. 22) – Done 2. With Wix create a basic web layout and design (Oct. 6) – Done 3. Design Layout for application flyer (Oct. 10) – Late 4. Grab each student’s personal logos (Oct. 15) - Behind 5. Discuss with client what exactly to add into both pamphlet and Website (Oct. 27) 6. Add all the information in the website and pamphlet. (Nov. 3) 7. Print pamphlets and send them along with college addmisions. (Nov. 10) 10/22/2011 Claudia Houghton and Jordan Nowell 13