Digital brand strategists, CURRENTBLEND, provide this introduction to small businesses about their capabilities.

1. Hi, I’m Joshua Premuda, founder of
currentblend. We provide our clients
with digital-based strategies to
enhance their brand’s physical product.
We’ve put together this deck to explain
what we do and how we do it. Our
contact information is at the end of
this short presentation. We look
forward to continuing the
conversation with you.
[currentblend]!
DGTL. BRND. STRTGY.

2. WE ARE THINKERS,
STRATEGISTS AND
CREATIVES.

3. Who Will…

4. ENHANCE YOUR DIGITAL
IDENTITY AND PRESENCE
TO COMPLEMENT YOUR
PHYSICAL BRAND.

5. Huh?
(what are these guys talking about?)

6. digital
[dij-i-tl]
All things tech related. How
you (and your products) are
represented online.
/ please note these are our own definitions, not the dictionary.

7. identity
[ahy-den-ti-tee]
Who you are. What you want
and plan to be. Who you
can be. Products.
/ please note these are our own definitions, not the dictionary.

8. presence
[prez-uhns]
Continuous evaluation of the
quality of a brand’s
relationship (online and
offline) with its consumers.
/ please note these are our own definitions, not the dictionary.

9. brand
[brānd]
It’s the details. Your brand is
the font, colors and style you
choose. It goes as far as
what your employees wear.
Everything related to your
company is your brand.
/ please note these are our own definitions, not the dictionary.

10. We Don’t Need
No Stinking
Digital Branding
Help!
(you may be thinking this)

11. “Now that I’m on Facebook, there just aren’t that many
mountains to climb”

12. Wrong Answer,
Hotshot.
(we figure we can tell it like it is at this point; we’re all friends here, right?)

13. “
You really can’t survive at the strategy
level if you don’t understand all of the
aspects of both traditional and
interactive advertising–direct
marketing, SEO/SEM, sponsorships,
”
event marketing, etc.
- Charlie O’Donnell, Path101.com

14. We Get It.
(remember what we said earlier?)

15. ENHANCE YOUR DIGITAL
IDENTITY AND PRESENCE
TO COMPLEMENT YOUR
PHYSICAL BRAND.
(spoiler alert: next slide contains a visual aid)

16. Price
4 P’s
Product
Placement
Promotion
(of marketing) (it’s always been about these)

17. Same Principles
Still Apply
(with a new…)

18. product distribution
direct mail
email campaigns
event planning
search engine optimization
website creation
web strategy
SKILLSET (fyi, these are all things we do) site metrics
google adwords
brand messaging
product collaborations
social media outreach

19. Operating
Theorem.
(the theory and formula for our approach)

20. Bespoke Ideas: a term typically used Live the brand: we believe we have to love
with clothing, we love the idea of our clients’ products in order to give the best
handmade, made-to-measure solutions, service. So, we make sure we live the brand,
so we’ve built that into our process. We meaning we read the same periodicals as
will ALWAYS tailor our work to your your audience, shop the same places and
product. wear what they wear.
B2 + CS / (L*365*24*7)
Continual Strategy: it sounds so nice to just throw a one-time solution
out there, but we don’t believe in that method; it’s just not sustainable. We
measure and continue to adjust our strategy for you as the landscape
changes.
/ this formula means absolutely nothing, we made it up like we’re Will Hunting

21. Us.
(background and contact information)

22. contact
jpp @ currentblend.com
me company
DGTL. BRND. STRTGY.