Hi, I’m Joshua Premuda, founder of
  currentblend. We provide our clients
   with digital-based strategies to
enhance thei...
WE ARE THINKERS,
STRATEGISTS AND
   CREATIVES.
Who Will…
ENHANCE YOUR DIGITAL
IDENTITY AND PRESENCE
 TO COMPLEMENT YOUR
   PHYSICAL BRAND.
Huh?
(what are these guys talking about?)
digital
           [dij-i-tl]




All things tech related. How
you (and your products) are
     represented online.


    ...
identity
         [ahy-den-ti-tee]




Who you are. What you want
 and plan to be. Who you
      can be. Products.


     ...
presence
           [prez-uhns]




Continuous evaluation of the
      quality of a brand’s
   relationship (online and
 o...
brand
             [brānd]




It’s the details. Your brand is
  the font, colors and style you
    choose. It goes as far...
We Don’t Need
 No Stinking
Digital Branding
     Help!
     (you may be thinking this)
“Now that I’m on Facebook, there just aren’t that many
                mountains to climb”
Wrong Answer,
  Hotshot.
(we figure we can tell it like it is at this point; we’re all friends here, right?)
“
You really can’t survive at the strategy
level if you don’t understand all of the
aspects of both traditional and
intera...
We Get It.
 (remember what we said earlier?)
ENHANCE YOUR DIGITAL
IDENTITY AND PRESENCE
 TO COMPLEMENT YOUR
   PHYSICAL BRAND.
     (spoiler alert: next slide contains...
Price


4 P’s
                     Product
                   Placement
                   Promotion
 (of marketing)   (it...
Same Principles
  Still Apply
      (with a new…)
product distribution
                                             direct mail
                                            ...
Operating
Theorem.
(the theory and formula for our approach)
Bespoke Ideas: a term typically used               Live the brand: we believe we have to love
with clothing, we love the i...
Us.
(background and contact information)
contact




jpp @ currentblend.com
me                 company




                             DGTL. BRND. STRTGY.
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Currentblend Digital Brand Strategy

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Digital brand strategists, CURRENTBLEND, provide this introduction to small businesses about their capabilities.

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Currentblend Digital Brand Strategy

  1. 1. Hi, I’m Joshua Premuda, founder of currentblend. We provide our clients with digital-based strategies to enhance their brand’s physical product. We’ve put together this deck to explain what we do and how we do it. Our contact information is at the end of this short presentation. We look forward to continuing the conversation with you. [currentblend]! DGTL. BRND. STRTGY.
  2. 2. WE ARE THINKERS, STRATEGISTS AND CREATIVES.
  3. 3. Who Will…
  4. 4. ENHANCE YOUR DIGITAL IDENTITY AND PRESENCE TO COMPLEMENT YOUR PHYSICAL BRAND.
  5. 5. Huh? (what are these guys talking about?)
  6. 6. digital [dij-i-tl] All things tech related. How you (and your products) are represented online. / please note these are our own definitions, not the dictionary.
  7. 7. identity [ahy-den-ti-tee] Who you are. What you want and plan to be. Who you can be. Products. / please note these are our own definitions, not the dictionary.
  8. 8. presence [prez-uhns] Continuous evaluation of the quality of a brand’s relationship (online and offline) with its consumers. / please note these are our own definitions, not the dictionary.
  9. 9. brand [brānd] It’s the details. Your brand is the font, colors and style you choose. It goes as far as what your employees wear. Everything related to your company is your brand. / please note these are our own definitions, not the dictionary.
  10. 10. We Don’t Need No Stinking Digital Branding Help! (you may be thinking this)
  11. 11. “Now that I’m on Facebook, there just aren’t that many mountains to climb”
  12. 12. Wrong Answer, Hotshot. (we figure we can tell it like it is at this point; we’re all friends here, right?)
  13. 13. “ You really can’t survive at the strategy level if you don’t understand all of the aspects of both traditional and interactive advertising–direct marketing, SEO/SEM, sponsorships, ” event marketing, etc. - Charlie O’Donnell, Path101.com
  14. 14. We Get It. (remember what we said earlier?)
  15. 15. ENHANCE YOUR DIGITAL IDENTITY AND PRESENCE TO COMPLEMENT YOUR PHYSICAL BRAND. (spoiler alert: next slide contains a visual aid)
  16. 16. Price 4 P’s Product Placement Promotion (of marketing) (it’s always been about these)
  17. 17. Same Principles Still Apply (with a new…)
  18. 18. product distribution direct mail email campaigns event planning search engine optimization website creation web strategy SKILLSET (fyi, these are all things we do) site metrics google adwords brand messaging product collaborations social media outreach
  19. 19. Operating Theorem. (the theory and formula for our approach)
  20. 20. Bespoke Ideas: a term typically used Live the brand: we believe we have to love with clothing, we love the idea of our clients’ products in order to give the best handmade, made-to-measure solutions, service. So, we make sure we live the brand, so we’ve built that into our process. We meaning we read the same periodicals as will ALWAYS tailor our work to your your audience, shop the same places and product. wear what they wear. B2 + CS / (L*365*24*7) Continual Strategy: it sounds so nice to just throw a one-time solution out there, but we don’t believe in that method; it’s just not sustainable. We measure and continue to adjust our strategy for you as the landscape changes. / this formula means absolutely nothing, we made it up like we’re Will Hunting
  21. 21. Us. (background and contact information)
  22. 22. contact jpp @ currentblend.com me company DGTL. BRND. STRTGY.

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