user centric revenue
hi, i’m @darrellwhitelaw
Some titles i’ve had in my day:Executive Creative Director at IPG Media Lab, Technology Experience Leadat Co:Collective, F...
over a dozen yearsworking with brands inadvertising and i’venever made a TV spot.
My dirty secret?(For the most part, I make the things knucklehead creative directors put ads into.)
i design revenue opportunities
what we’ll talk about today . . .
Debunking the exit myth.(or why you should care about making money from day one)
“I’m not really worried about how we make money, we’re just going to endup getting acquired by (insert facebook/google/etc...
Would you rather try toget hit by lightning orlearn to wire electricity?
besides, there are no promises anymore.
75% of startups fail.95% fail to meet their projections.even the odds.
How it all works.
you should only care about two things -THE USERA VIABLE BUSINESSIn that order.
How do you balance twothings that havetraditionally foughtagainst each other?(hint: i never said it was balanced)
product teamrevenue teamNever dilute your offering, always have a product team running aheadcreating the best possible exp...
user focused revenue is not a business function, it’s a design function.
The other part of“commercialization” is theidea that artists should onlybe thinking about their art, notabout the business...
How it sometimes looks.
redacted redacted
redactedredacted
redactedredactedredactedredactedredacted redacted redacted
redactedredactedredacted
DEMANDPERFECTION
Implementing it.
two easy plays: data and brands
Every company is uniquewhen it comes to revenue.
your productbrand opportunities data salesyour productbrand opportunities data salesdata salesbrand opportunitiesyour prod...
Where are the opportunities?spend some time looking through your offering anddetermine what you can add (and where) that b...
Remember: determine your value to your users,then determine your value to sponsors.
Thanks.get at me @darrellwhitelaw or darrellwhitelaw@me.com if you’re legacy.
User Centric Revenue
Upcoming SlideShare
Loading in …5
×

User Centric Revenue

412 views

Published on

a short presentation given to the JOLT accelerator cohort in March of 2013 that focus' on user centric revenue and the complimenting design methods i use.

Published in: Business, Technology
  • Be the first to comment

User Centric Revenue

  1. 1. user centric revenue
  2. 2. hi, i’m @darrellwhitelaw
  3. 3. Some titles i’ve had in my day:Executive Creative Director at IPG Media Lab, Technology Experience Leadat Co:Collective, Founding Partner at MIR, Art Director at Deep Focus, blahblah blah blah blah . . .
  4. 4. over a dozen yearsworking with brands inadvertising and i’venever made a TV spot.
  5. 5. My dirty secret?(For the most part, I make the things knucklehead creative directors put ads into.)
  6. 6. i design revenue opportunities
  7. 7. what we’ll talk about today . . .
  8. 8. Debunking the exit myth.(or why you should care about making money from day one)
  9. 9. “I’m not really worried about how we make money, we’re just going to endup getting acquired by (insert facebook/google/etc) anyway.”“As long as we can keep the rounds going and the valuations up i’m surewe’ll be fine”“We’ll hire someone to think about revenue after we’ve made some money.”“If we cash a check it will ruin our valuation.”
  10. 10. Would you rather try toget hit by lightning orlearn to wire electricity?
  11. 11. besides, there are no promises anymore.
  12. 12. 75% of startups fail.95% fail to meet their projections.even the odds.
  13. 13. How it all works.
  14. 14. you should only care about two things -THE USERA VIABLE BUSINESSIn that order.
  15. 15. How do you balance twothings that havetraditionally foughtagainst each other?(hint: i never said it was balanced)
  16. 16. product teamrevenue teamNever dilute your offering, always have a product team running aheadcreating the best possible experience for your users that you can.Always have a revenue focused team thinking about what the product teamis doing, maintain purity and never allow revenue to influence product.
  17. 17. user focused revenue is not a business function, it’s a design function.
  18. 18. The other part of“commercialization” is theidea that artists should onlybe thinking about their art, notabout the business side ofwhat we do . . .- Jay Z
  19. 19. How it sometimes looks.
  20. 20. redacted redacted
  21. 21. redactedredacted
  22. 22. redactedredactedredactedredactedredacted redacted redacted
  23. 23. redactedredactedredacted
  24. 24. DEMANDPERFECTION
  25. 25. Implementing it.
  26. 26. two easy plays: data and brands
  27. 27. Every company is uniquewhen it comes to revenue.
  28. 28. your productbrand opportunities data salesyour productbrand opportunities data salesdata salesbrand opportunitiesyour productSocial customer baseOutreachUtility Customer BaseBalanceSocial customer baseClosed UseTwitterFoursquareInstagramMovelineRdioPatchFacebookLetterpressVimeo
  29. 29. Where are the opportunities?spend some time looking through your offering anddetermine what you can add (and where) that bringsvalue to your user and the overall experience.
  30. 30. Remember: determine your value to your users,then determine your value to sponsors.
  31. 31. Thanks.get at me @darrellwhitelaw or darrellwhitelaw@me.com if you’re legacy.

×