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Biggby Social Media Presentation


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Presentation on Social Media given at the Biggby Franchise Annual Meeting on 25 August 2010

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Biggby Social Media Presentation

  1. 1.
  2. 2. Social Media is a conversation supported by (online) tools.<br />
  3. 3. DIGITAL NATIVES<br />
  4. 4. 96% <br />have joined a social network<br />DIGITAL NATIVES<br />
  5. 5. The writing is on the wall…<br />
  7. 7.
  8. 8. SOCIAL > media<br />
  9. 9. PEOPLE TALK<br />
  10. 10. TWITTER<br />
  11. 11. @<br />#<br />RT<br />A hashtagis a keyword with the “#” added immediately in front of the word (e.g. #Biggby) and helps describe an item and allows it to be found again by browsing or searching. These are included within a tweet.<br />A Retweetis reposting another users tweet. This is denoted by putting a “RT” in front of the tweet.<br />Replies are tweets sent to another twitter user. By placing “@” in front of a Twitter user name (e.g. @joshpremuda) a message is sent to that user – but can still be publically read.<br />
  12. 12. EXAMPLE<br />
  13. 13.
  14. 14. EXAMPLE<br />
  15. 15. Foursquar: a mobile application; cross between a friend-finder, social city-guide, and game. <br />
  16. 16. Users “check-in” to places using their phone to earn points, badges and mayorships. <br />CHECK-IN<br />
  17. 17. Points are earned by checking in to places. Compete with your friends and other to earn the most points.<br />Badges are earned by multiple check-ins, staying out late, eating pizza for 20+ days, and a number of other ways.<br />Mayors are reserved for the one person who has checked-in to the venue more times than anyone else over a 60-day period.<br />
  18. 18. INCENTIVES<br />
  19. 19. EXAMPLE<br />Monique’s Chocolates in Palo Alto, CA have acquired over 50 new customers and saw well over 100 redemptions as a result of running a Special Offer over the past seven weeks:<br />Running the same Special in the local newspaper (cost of ad = $300!) has acquired only one customer with one redemption from that print ad. <br />Source: Foursquare, July 2010 <br />
  20. 20. “<br />EXAMPLE<br />AJ Bombers, a burger joint in Milwaukee, joined up with FourSquare last summer by promising a free burger and fries to anyone who dethroned its "mayor"—a title FourSquare bestows upon the person who "checks in" to an establishment the most via the free mobile application.<br />The restaurant also ran a promotion where customers could get a free cookie by posting a recommendation to their FourSquare profiles of a menu item or something to do while they're at the eatery, such as play a board game.<br />AJ co-owner Joe Sorge says sales of menu items promoted on FourSquare have risen roughly 30% since the restaurant began using the service.<br />”<br />Source: Wall Street Journal, February 23, 2010 <br />
  21. 21. “Now that I’m on Facebook, there just aren’t that many mountains to climb”<br />
  22. 22. input<br />honesty<br />OUTPUT<br />+<br />
  23. 23. B yourself.<br />
  24. 24. Thank you. <br />[email]<br />[blog]<br />[twitter] @joshpremuda<br />[company]<br />