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New Position Open: Emerging Concepts Director


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Proposal for organizations to create a position (Emerging Concepts Director) where the job responsibilities are to think and act on digital (branding) and (corporate) culture trends.

Published in: Business
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New Position Open: Emerging Concepts Director

  1. 1. brand<br />the plus sign in the equation<br />culture<br />emerging concepts<br />digital<br />trends<br />
  2. 2.
  3. 3. who works and thinks about this? <br />(for your company)<br />
  4. 4. culture is the set of habits that allow a group of people to cooperate by assumption rather than by negotiation<br />
  5. 5. “<br />You can't be special, distinctive, and compelling in the marketplace unless you create something special, distinctive, and compelling in the workplace. <br />
  6. 6. open communication<br />skill sharing<br />freedom to play<br />data rich<br />information distribution<br />…<br />
  7. 7. “<br />Our final advantage is the hard-to-duplicate culture that permeates Berkshire. And in businesses, culture counts.<br />
  8. 8. a brand is a person’s gut feeling about a product, service or organization<br />
  9. 9. “<br />Your brand is your culture, your culture is your brand.<br />
  10. 10. design<br />principles<br />physical + digital align<br />brand utility<br />personal brands<br />…<br />
  11. 11. digital strategy seeks to bridge the gaps between technology, the creative idea, the target as user, business objectives and the brand – and brings grounded creativity to technology<br />
  12. 12. digital native set<br />expect engagement and influence<br />continuous strategy<br />planners<br />…<br />
  13. 13. “<br />Our company’s online brand is really the sum of the online brands of the individuals who work there.<br />
  14. 14. trend analysis is collecting information and attempting to spot a pattern in the information and applying it functionally<br />
  15. 15. quantified self<br />cognitive surplus<br />innovation playground<br />game mechanics <br />collaboration<br />…<br />
  16. 16. it’s all closely linked<br />
  17. 17. brand<br />Emerging Concepts Director<br />is the plus sign in the equation<br />culture<br />emerging concepts<br />digital<br />trends<br />
  18. 18. brand<br />systems improvements<br />talent attraction<br />community development<br /> process updates<br />collaborative innovation<br />…<br />culture<br />emerging concepts<br />digital<br />trends<br />
  19. 19. presented by<br />Josh Premuda<br />@joshpremuda<br /><br /><br />