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Customer
            Day 2012



H ow we GR E W while we
      were growing.
GROWTH is inevitable.
Indian IT industry clocked
revenues of USD 76 Billion in
FY ‘11.

That’s 19% growth
3rd party DC services market will be worth

       USD 1.1Billion
       by end of FY’15
       That’s 29% growth*


                    * Source: CAGR, 2010 - 15, Springboard Research
USD 352 MN is the
estimated size of the Indian
SAAS market in 2012. it was
USD 10mn in 2009.


That’s 35x growth*


                               * Source: Spring board Research
So, what’s our
growth story?
We are growing at a rate of

50% YOY
For the past 3 years
                              * Estimated revenue FY 2013
Fastest
 Featured in
                  growing
TOP 10 of the
                company in
   growth
                the growth
  category
                 category
350 people
strong and getting to
600 by end of FY ‘13
250 new clients
added in FY’11
250 crores +
Invested. Additional 120 crores
committed in FY’12-13
Poised to take-
off to     90%
growth in FY ‘12-13



                      * Estimated revenue FY 2013
But…


STOP   to THINK.
       THIS IS GROWTH.
       B U T I S I T T H E SA M E
       A S GR OWI N G U P ?
•   An indispensable
                        partner for e-age
What should be
                    •   The benchmark for
the higher aim of
                        accountability
our company?
                    •   A provider of
                        bespoke solutions
And we call this
TOTAL OWNERSHIP
We figured
this 5 years
ago
TOTAL OWNERSHIP is
about going beyond the
       numbers
I M A GI N I N G
N EW
F R ON T I E R S
Building block no. 1
India’s first and Asia’s
largest Tier-IV
datacenters
Custom built DC of 2 lakh sq.ft for
     10 year scalability
State of the art technology for
best efficiency metric in
                   India
This is what they said
Unparalleled
connectivity with
every major Telco and
ISP in India and direct
connectivity to Nixi
  Building block no. 2
Fully redundant infrastructure & 50%
additional bandwidth for the
MOST RELIABLE NETWORK
Building block no. 3
Emergency readiness with a
robust disaster recovery and
business continuity for
DATA PROTECTION
600 seat WAR room
and BCP area to tackle the
biggest emergencies
App server 1 App server 2 App server 3       DB server 4




0
      D a ta L o
      ss
    • A real time , fail proof DR solution to
      mitigate data loss issue with traditional
      DR solution
    • Multi-gig link connectivity between DR
      location and Mumbai DC.                                             Multi-gig link
    • Synchronous replication between 2
      locations with backup at Hyderabad.  
    • A default facility for enterprise cloud
      customers                                         Primary DC Site                    Near DC Site for DLP




                                                                                             Secondary DC Site
On Demand DR
The new paradigm in DR
                            Services
                                             Replication and consolidation using
                                             cloud and virtualization, alternative
                                             hardware platforms, simple online
                                             backup solutions and on-demand
                                             storage solutions
                         D R S tra te g y

                                             CtrlS invests in hardware/software
                            Re duc e         resources
                            C APEX
                                             Burstable bandwidth
                         U nma tc he d       Lowest latency for fastest access
                          f le x ib ilit y   Pay as you use model to control OPEX


                             C t r lS        600+ implementations worldwide
                         A d va nta g e      Up to 40% savings on infra costs
Building block no. 4:

 Getting the most
 out of
Cloud   Is not about
        virtualization, OPEX,
        Security & savings.
I T I S A B OU T N E W
I D E A S OF
D E LI V E R I N G
B E TTE R I T
SE R V I C E S
It is about giving what
cannot be achieved on Premises.
It is about better uptime,
Faultless connectivity &
Zero Data Loss
O n -d e m a n d
    C lo u d               Move quickly from idea    No large capital
                               to production        outlay or long term
                                                         contracts



                                  Security

A dedicated world class
   private datacenter
                                Cost Stability
 offers you all these on
        the Cloud
                              Enterprise grade-
                                performance
The advantage of
cloud spread over
3 locations
B uilding block no. 5

I N SP I R I N G
B LI N D F A I TH
I N OU R
C U ST OM E R S
Fully Dedicated Quality
teams to audit every step of
the process
Competency teams.                          Cloud

Trained, tested and
prepared.
                                                               Linux
                             SAP
                                          Program
                                         management




                                                            IT
                               Network    CRM         Infrastructure   Windows

                 Databases
                                          team


                                           Security
                                                                  Messaging
                                                                  & OS
                          Data
                        Assurance
                                           DR on
                                          Demand
Greater Investments
in billing & customer care
processes & software
Result?

60% of our business
came from existing client
referrals
This is what they said
Summary: the building blocks of
datacenter and managed services

1. great infrastructure

2. uninterrupted connectivity

3. Best possible Protection for the data

4. Make the most of cloud

5. Service delivery framework
This is our kind of growth.
It keeps us alive. And
                              & useful. To
ahead.                        you.
Thank you.

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Customer Day 18th May 2012

  • 1. Customer Day 2012 H ow we GR E W while we were growing.
  • 3. Indian IT industry clocked revenues of USD 76 Billion in FY ‘11. That’s 19% growth
  • 4. 3rd party DC services market will be worth USD 1.1Billion by end of FY’15 That’s 29% growth* * Source: CAGR, 2010 - 15, Springboard Research
  • 5. USD 352 MN is the estimated size of the Indian SAAS market in 2012. it was USD 10mn in 2009. That’s 35x growth* * Source: Spring board Research
  • 7. We are growing at a rate of 50% YOY For the past 3 years * Estimated revenue FY 2013
  • 8. Fastest Featured in growing TOP 10 of the company in growth the growth category category
  • 9. 350 people strong and getting to 600 by end of FY ‘13
  • 10. 250 new clients added in FY’11
  • 11. 250 crores + Invested. Additional 120 crores committed in FY’12-13
  • 12. Poised to take- off to 90% growth in FY ‘12-13 * Estimated revenue FY 2013
  • 13. But… STOP to THINK. THIS IS GROWTH. B U T I S I T T H E SA M E A S GR OWI N G U P ?
  • 14. An indispensable partner for e-age What should be • The benchmark for the higher aim of accountability our company? • A provider of bespoke solutions
  • 15. And we call this TOTAL OWNERSHIP
  • 16. We figured this 5 years ago
  • 17. TOTAL OWNERSHIP is about going beyond the numbers
  • 18. I M A GI N I N G N EW F R ON T I E R S
  • 19. Building block no. 1 India’s first and Asia’s largest Tier-IV datacenters
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Custom built DC of 2 lakh sq.ft for 10 year scalability
  • 25. State of the art technology for best efficiency metric in India
  • 26.
  • 27.
  • 28. This is what they said
  • 29. Unparalleled connectivity with every major Telco and ISP in India and direct connectivity to Nixi Building block no. 2
  • 30. Fully redundant infrastructure & 50% additional bandwidth for the MOST RELIABLE NETWORK
  • 31. Building block no. 3 Emergency readiness with a robust disaster recovery and business continuity for DATA PROTECTION
  • 32. 600 seat WAR room and BCP area to tackle the biggest emergencies
  • 33. App server 1 App server 2 App server 3 DB server 4 0 D a ta L o ss • A real time , fail proof DR solution to mitigate data loss issue with traditional DR solution • Multi-gig link connectivity between DR location and Mumbai DC. Multi-gig link • Synchronous replication between 2 locations with backup at Hyderabad.   • A default facility for enterprise cloud customers Primary DC Site Near DC Site for DLP Secondary DC Site
  • 34. On Demand DR The new paradigm in DR Services Replication and consolidation using cloud and virtualization, alternative hardware platforms, simple online backup solutions and on-demand storage solutions D R S tra te g y CtrlS invests in hardware/software Re duc e resources C APEX Burstable bandwidth U nma tc he d Lowest latency for fastest access f le x ib ilit y Pay as you use model to control OPEX C t r lS 600+ implementations worldwide A d va nta g e Up to 40% savings on infra costs
  • 35. Building block no. 4: Getting the most out of
  • 36. Cloud Is not about virtualization, OPEX, Security & savings.
  • 37. I T I S A B OU T N E W I D E A S OF D E LI V E R I N G B E TTE R I T SE R V I C E S
  • 38. It is about giving what cannot be achieved on Premises. It is about better uptime, Faultless connectivity & Zero Data Loss
  • 39. O n -d e m a n d C lo u d Move quickly from idea No large capital to production outlay or long term contracts Security A dedicated world class private datacenter Cost Stability offers you all these on the Cloud Enterprise grade- performance
  • 40. The advantage of cloud spread over 3 locations
  • 41. B uilding block no. 5 I N SP I R I N G B LI N D F A I TH I N OU R C U ST OM E R S
  • 42. Fully Dedicated Quality teams to audit every step of the process
  • 43. Competency teams. Cloud Trained, tested and prepared. Linux SAP Program management IT Network CRM Infrastructure Windows Databases team Security Messaging & OS Data Assurance DR on Demand
  • 44. Greater Investments in billing & customer care processes & software
  • 45. Result? 60% of our business came from existing client referrals
  • 46. This is what they said
  • 47. Summary: the building blocks of datacenter and managed services 1. great infrastructure 2. uninterrupted connectivity 3. Best possible Protection for the data 4. Make the most of cloud 5. Service delivery framework
  • 48. This is our kind of growth. It keeps us alive. And & useful. To ahead. you.