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Are Education Technology
Interoperability Standards
   Creating the Future?

            Rob Abel, Ed.D.
    IMS Global Learning Consortium
      http://www.imsglobal.org/
          rabel@imsglobal.org
       Twitter: #LearningImpact
Latest IMS Initiative:

                                                   Open Educational
                                                   Resources in the
                                                    Cloud via Wave

                                                     also known as:

                                                   OER-Cloud-Wave


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                       Page 2
News Alert: 2006!




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                            Page 3
Standards consortia
                                                 like IMS with a
                                             membership model are
                                              a thing of the past!




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                 Page 4
If it wasn‟t for SCORM,
                                       there would be no need for
                                                   IMS!




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                Page 5
Well, whatever you do
                                      you better call it SCORM if
                                       you want people to like
                                                  it!




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                Page 6
Yeah, I‟ve been involved in
                                              IMS and helped develop
                                            specification xxx, that stuff
                                                  will never work!




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                        Page 7
You will never be able
                                                     to get dominant
                                                  suppliers to implement
                                                     open standards!




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                       Page 8
Ed Walker is the same
                                                    age as you Rob, all
                                                  that grey hair is just a
                                                  result of all the stress
                                                          of IMS!




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                         Page 9
The “Hype” Cycle for Learning
                       Tech Standards?

                1999-2000



                                                           ?

                                                  2005-7
            1995-6


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                           Page 10
© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                              Page 11
Are Education
    Technology
  Interoperability
Standards Creating
    the Future?


                     Page 12
Agenda
                     • Is IMS work innovative?

                     • The challenge of interoperability standards
                       adoption in the education segments

                     • What we think we might have learned in the
                       last 6 years

                     • Where do we go from here?


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                             Page 13
Definition of Innovation




                           Page 14
Page 15
Page 16
IMS Mission Statement

                          The mission of the IMS Global
                        Learning Consortium is to advance
                       technology that can affordably scale
                             and improve educational
                           participation and attainment




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                          Page 17
Collaboration Across Stakeholders
                                                        Research & development
                                                             on standards &
                                                            interoperability

   Acquire products adhering                              R&D Education
    to standards to achieve                                Institutions
         strategic goals
Education Institutions,
  Districts, Systems                                                  Government
                                                    IMS GLC
                                                                      Organizations
                                                   Mirrors The
                                                     Market                      Set standards to
       Create and/or                               Ecosystem
         adhere to                                                               ensure progress
        standards to
       enable market
       efficiency and
        opportunity

 © Copyright 2012 IMS Global Learning Consortium
 All Rights Reserved.                                                                      Page 18
Are Education
    Technology
  Interoperability
Standards Creating
    the Future?


                     Page 19
Are Education
     Technology
  Interoperability
Standards Enabling
   Innovation and
    Being Widely
      Adopted?
                     Page 20
Innovation Scale?

                     A. Widely accepted, substantial improvement
                     B. Widely accepted, minor improvement
                     C. Somewhat accepted, substantial
                        improvement
                     D. Somewhat accepted, minor improvement
                     E. Not yet accepted, substantial improvement
                     F. Not yet accepted, minor improvement




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                              Page 21
3 roads
15 years
Agenda
                     • Is IMS work innovative?

                     • The challenge of interoperability standards
                       adoption in the education segments

                     • What we think we might have learned in the
                       last 6 years

                     • Where do we go from here?


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                             Page 25
Interoperability Standards
                         are Widely Adopted When:

                     • Supplier Motivation is High, or
                     • Buyers Care and Their Bargaining Power is
                       High, or
                     • Both Are True




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                        Page 26
Bringing the Horses to Water
                        in Emerging Markets
                                                  Realization of
                                                  Market
                                                  Opportunity
                                                  or
                                                  Cost Savings
                                                  Opportunity
                                                  $$$




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                      Page 27
There Are Many Challenges
                          • Market opportunity: Generally
                            more prudent to invest in products
                            than standards
                          • Cost savings opportunity: You need
                            to invest first before realizing
                            savings
                          • Entrenched interests in proprietary
                            approaches

© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                              Page 28
Attractive Industry-driven
                               Alternatives
                                             • Google
                                             • Apple
                                             • Adobe
                                             • Microsoft
                                             • Amazon
                                             • Other large suppliers


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                   Page 29
© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                              Page 30
Consortium-Driven Standards
                          are Successful When

      • Suppliers Believe the Market Opportunity is
        Greater for Them by Cooperating with
        Others, or
      • Buyer Bargaining Power is High and Well-
        Coordinated, or
      • Ideally, Both


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                Page 31
Buyer Bargaining Power is
                   High When Dispersion is Reduced



                                              vs.   vs.



© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                Page 32
This . . . .




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                             Page 33
„Checkmarks‟ Are Not Enough
                   “Vendors know the difference between clients’ asking
                    for standards “compatibility” in order to check off a
                   box on an RFP . . . that is why we must include true,
                    tested, guaranteed interoperability as a priority in
                    our purchasing decisions, and why we must pressure
                       our current support vendors to provide it as a
                   condition of their continuing good business relations
                                          with us.”

                                    -- Charles F. Leonhardt, Principal
                                    Technologist, Georgetown University


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                      Page 34
Buyer
                                                  Net-Net
                                                               Enabling
                awareness                                      standard
                & support                                        that
                                                               delivers

                                                                 Viable
                                                               Consortial
                                                               Standard
           Perceived
            market
          opportunity                                        Community
                                                            commitment
© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                Page 35
Agenda
                     • Is IMS work innovative?

                     • The challenge of interoperability standards
                       adoption in the education segments

                     • What we think we might have learned in the
                       last 6 years

                     • Where do we go from here?


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                             Page 36
Learnings #1

                     • Standards need to be shaped/adjusted
                       continuously by the practical and
                       entrepreneurial needs of the market

                     • Prime example:

                                      QTI v1.2  QTI v2  APIP  Future
                                      the inevitability of e-Assessment;



© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                       Page 37
Learnings #2

            • Suppliers must have a motivation to adopt; the
              motivation is always economic; voluntary
              adoption is the best test

            • Prime example:

                             LTI (Learning Tools Interoperability)
                             becoming the best way to integrate


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                 Page 38
Learnings #3

          • Mainstream end-users have the most to say about
            what is innovative in the end, but they are difficult
            to engage in the beginning; ease of use is most
            important factor

          • Prime example:

                           Common Cartridge
                           national standards, OER, e-textbook


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                             Page 39
Learnings #4


                     • Education segment standards consortia can
                       succeed but they must be able to gather the
                       resources to catalyze all of the above and
                       most importantly deliver on interoperability




© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                             Page 40
Buyer
                                                  Net-Net
                                                               Enabling
                awareness                                      standard
                & support                                        that
                                                               delivers

                                                                 Viable
                                                               Consortial
                                                               Standard
           Perceived
            market
          opportunity                                        Community
                                                            commitment
© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                Page 41
How Do We
                                     Do It?                               Annual Learning
                                                                         Impact Conference
                                                      Large-Scale          & LIA Awards
                                                       Adoption
             Ed Tech                                   Projects
         Interoperability
            Standards
           Technical                                  Adoption of       Recognizing Impact on
        Foundation for                            Innovation at Scale   Access, Affordability,
         Distributed                               Toward Strategic      Quality of Education
          Innovation                                    Goals

         Purposeful Technology Innovation Applied to Improve Education

© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                                   Page 42
Page 43
Learnings
              • Standards need to be shaped continuously by the
                practical and entrepreneurial needs of the market
              • Suppliers must have a motivation to adopt; the
                motivation is always economic; voluntary adoption is
                the best test
              • Mainstream end-users have the most to say about
                what is innovative in the end, but they are difficult
                to engage in the beginning; ease of use is most
                important factor
              • Education segment standards consortia can succeed
                but they must be able to gather the resources to
                catalyze all of the above and most importantly
                deliver on interoperability
© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                          Page 44
Agenda
                     • Is IMS work innovative?

                     • The challenge of interoperability standards
                       adoption in the education segments

                     • What we think we might have learned in the
                       last 6 years

                     • Where do we go from here?


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                             Page 45
The Challenge & Opportunity:
 Instructional Improvement




          needs to be   across all
  This
         implemented     of this

While Doing More with Less . . .
The Sea Change:

Interoperability at the Core
 of the Academic Enterprise
    to Enable Efficiency,
  Flexibility, Innovation, a
Better User Experience and
       Actionable Data
From
Many,
 One
Summary
                     • While there is still quite a lot of work to do . .
                       .

                     • Education technology standards seem to have
                       a role in creating the future . . .

                     • But to have a higher impact on innovation
                       going forward we will need (1) standards at
                       the core and (2) continued/more activism in
                       various communities around the world . . .


© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                                 Page 49
Thank You!

                        rabel@imsglobal.org
                     http://www.imsglobal.org/
                          @LearningImpact
                             #imsglobal

© Copyright 2012 IMS Global Learning Consortium
All Rights Reserved.                                           Page 51

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Rob Abels keynote at JISC CETIS conference 2012

  • 1. Are Education Technology Interoperability Standards Creating the Future? Rob Abel, Ed.D. IMS Global Learning Consortium http://www.imsglobal.org/ rabel@imsglobal.org Twitter: #LearningImpact
  • 2. Latest IMS Initiative: Open Educational Resources in the Cloud via Wave also known as: OER-Cloud-Wave © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 2
  • 3. News Alert: 2006! © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 3
  • 4. Standards consortia like IMS with a membership model are a thing of the past! © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 4
  • 5. If it wasn‟t for SCORM, there would be no need for IMS! © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 5
  • 6. Well, whatever you do you better call it SCORM if you want people to like it! © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 6
  • 7. Yeah, I‟ve been involved in IMS and helped develop specification xxx, that stuff will never work! © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 7
  • 8. You will never be able to get dominant suppliers to implement open standards! © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 8
  • 9. Ed Walker is the same age as you Rob, all that grey hair is just a result of all the stress of IMS! © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 9
  • 10. The “Hype” Cycle for Learning Tech Standards? 1999-2000 ? 2005-7 1995-6 © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 10
  • 11. © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 11
  • 12. Are Education Technology Interoperability Standards Creating the Future? Page 12
  • 13. Agenda • Is IMS work innovative? • The challenge of interoperability standards adoption in the education segments • What we think we might have learned in the last 6 years • Where do we go from here? © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 13
  • 17. IMS Mission Statement The mission of the IMS Global Learning Consortium is to advance technology that can affordably scale and improve educational participation and attainment © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 17
  • 18. Collaboration Across Stakeholders Research & development on standards & interoperability Acquire products adhering R&D Education to standards to achieve Institutions strategic goals Education Institutions, Districts, Systems Government IMS GLC Organizations Mirrors The Market Set standards to Create and/or Ecosystem adhere to ensure progress standards to enable market efficiency and opportunity © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 18
  • 19. Are Education Technology Interoperability Standards Creating the Future? Page 19
  • 20. Are Education Technology Interoperability Standards Enabling Innovation and Being Widely Adopted? Page 20
  • 21. Innovation Scale? A. Widely accepted, substantial improvement B. Widely accepted, minor improvement C. Somewhat accepted, substantial improvement D. Somewhat accepted, minor improvement E. Not yet accepted, substantial improvement F. Not yet accepted, minor improvement © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 21
  • 23.
  • 24. Agenda • Is IMS work innovative? • The challenge of interoperability standards adoption in the education segments • What we think we might have learned in the last 6 years • Where do we go from here? © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 25
  • 25. Interoperability Standards are Widely Adopted When: • Supplier Motivation is High, or • Buyers Care and Their Bargaining Power is High, or • Both Are True © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 26
  • 26. Bringing the Horses to Water in Emerging Markets Realization of Market Opportunity or Cost Savings Opportunity $$$ © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 27
  • 27. There Are Many Challenges • Market opportunity: Generally more prudent to invest in products than standards • Cost savings opportunity: You need to invest first before realizing savings • Entrenched interests in proprietary approaches © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 28
  • 28. Attractive Industry-driven Alternatives • Google • Apple • Adobe • Microsoft • Amazon • Other large suppliers © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 29
  • 29. © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 30
  • 30. Consortium-Driven Standards are Successful When • Suppliers Believe the Market Opportunity is Greater for Them by Cooperating with Others, or • Buyer Bargaining Power is High and Well- Coordinated, or • Ideally, Both © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 31
  • 31. Buyer Bargaining Power is High When Dispersion is Reduced vs. vs. © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 32
  • 32. This . . . . © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 33
  • 33. „Checkmarks‟ Are Not Enough “Vendors know the difference between clients’ asking for standards “compatibility” in order to check off a box on an RFP . . . that is why we must include true, tested, guaranteed interoperability as a priority in our purchasing decisions, and why we must pressure our current support vendors to provide it as a condition of their continuing good business relations with us.” -- Charles F. Leonhardt, Principal Technologist, Georgetown University © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 34
  • 34. Buyer Net-Net Enabling awareness standard & support that delivers Viable Consortial Standard Perceived market opportunity Community commitment © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 35
  • 35. Agenda • Is IMS work innovative? • The challenge of interoperability standards adoption in the education segments • What we think we might have learned in the last 6 years • Where do we go from here? © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 36
  • 36. Learnings #1 • Standards need to be shaped/adjusted continuously by the practical and entrepreneurial needs of the market • Prime example: QTI v1.2  QTI v2  APIP  Future the inevitability of e-Assessment; © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 37
  • 37. Learnings #2 • Suppliers must have a motivation to adopt; the motivation is always economic; voluntary adoption is the best test • Prime example: LTI (Learning Tools Interoperability) becoming the best way to integrate © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 38
  • 38. Learnings #3 • Mainstream end-users have the most to say about what is innovative in the end, but they are difficult to engage in the beginning; ease of use is most important factor • Prime example: Common Cartridge national standards, OER, e-textbook © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 39
  • 39. Learnings #4 • Education segment standards consortia can succeed but they must be able to gather the resources to catalyze all of the above and most importantly deliver on interoperability © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 40
  • 40. Buyer Net-Net Enabling awareness standard & support that delivers Viable Consortial Standard Perceived market opportunity Community commitment © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 41
  • 41. How Do We Do It? Annual Learning Impact Conference Large-Scale & LIA Awards Adoption Ed Tech Projects Interoperability Standards Technical Adoption of Recognizing Impact on Foundation for Innovation at Scale Access, Affordability, Distributed Toward Strategic Quality of Education Innovation Goals Purposeful Technology Innovation Applied to Improve Education © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 42
  • 43. Learnings • Standards need to be shaped continuously by the practical and entrepreneurial needs of the market • Suppliers must have a motivation to adopt; the motivation is always economic; voluntary adoption is the best test • Mainstream end-users have the most to say about what is innovative in the end, but they are difficult to engage in the beginning; ease of use is most important factor • Education segment standards consortia can succeed but they must be able to gather the resources to catalyze all of the above and most importantly deliver on interoperability © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 44
  • 44. Agenda • Is IMS work innovative? • The challenge of interoperability standards adoption in the education segments • What we think we might have learned in the last 6 years • Where do we go from here? © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 45
  • 45. The Challenge & Opportunity: Instructional Improvement needs to be across all This implemented of this While Doing More with Less . . .
  • 46. The Sea Change: Interoperability at the Core of the Academic Enterprise to Enable Efficiency, Flexibility, Innovation, a Better User Experience and Actionable Data
  • 48. Summary • While there is still quite a lot of work to do . . . • Education technology standards seem to have a role in creating the future . . . • But to have a higher impact on innovation going forward we will need (1) standards at the core and (2) continued/more activism in various communities around the world . . . © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 49
  • 49.
  • 50. Thank You! rabel@imsglobal.org http://www.imsglobal.org/ @LearningImpact #imsglobal © Copyright 2012 IMS Global Learning Consortium All Rights Reserved. Page 51