2. Who we are
The most stable, robust and customizable
online registration platform in the event
industry!
How we operate
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We focus on enhancing your brand, your
identity, and your event through our
software
We strive to make registering intuitive,
customizable, and simple
We are stable, secure, and scalable to
meet the needs of any event.
We focus on service, service, service.
Key Statistics
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8 years focused on endurance
25 Associates (and growing)
25,000 events managed
4 million registrants per year
7,500+ clients
$225+ million in transactions per year
20+ countries & languages served
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4. The Race IT Difference
Highly Customizable Registration Platform –
Intuitive, white-labeled and configurable to meet
your needs and enhance your brand.
Industry-Leading Technology – We have the
most robust suite of features and functionality.
Period.
Value – The most aggressive, inclusive, and
transparent pricing in our industry. Increased
Participation and Revenue Per Registrant through
our suite of offerings.
Stability, Security, and Scale – Infrastructure to
handle events of all sizes. Industry-leading
protection of your participants’ information. We do
not sell or share your participants contact
information, and we do not market products to
them, ever.
Service, Service, Service – Dedicated Account
Managers and Customer Service answer all calls
personally, no phone trees or automatic prompts.
We provide service to your event as well as your
athletes.
Big enough to handle the largest events,
small enough to provide personalized care...
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5. Our Specialties
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Custom solutions for large, unique, marquee
events
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Consultative approach on which Registration
Features to deploy per customer
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Increasing Revenue Per Registrant through
combined Marketing, Feature selection,
Merchandise, and Analysis
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Making our brand disappear so that your
Athletes see only yours.
• Clean and Simple
• No confusion for the Athlete
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Responsive Registration Path design
• Market-leading compatibility with
desktop, tablet, and mobile formats
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Integrations with other 3rd parties serving your
event
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6. Industry Leading Technology
The most robust suite of registration capabilities. Period.
Specialty Features
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Mobile/Tablet compatibility
Social Media integration
Bundling / Multi-Event Transaction
Web Design and Hosting
Discount Codes
Lottery
Rush Registration
Searchable Race Results
Team/Volunteer Registration
Registration Insurance
Robust & Flexible Reporting
Participant Editing
Fully Branded and Customizable
Registration Page Per Event
• eCommerce Platform
Traditional Features
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User Permissions Architecture
Custom Discount Code Support
Exclusive Category Options
Reservation Codes
Participant Email Correspondence
Membership Management
Auto-bib Assignment
Charity Donations
Refund Processing
Rebate Options
International Language Support
Foreign Currency Support
Franchise/Licensee Support
Custom Website Registration Counter
Transfers and Deferral Engine
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7. Fully Compatible with Mobile and Tablet
Up to 45% of registrations are now completed via mobile device
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Responsive design is dynamic and scalable for desktop, tablet, and mobile
Allows users to register from anywhere
Intuitive design only pushes device-appropriate content to the user’s device
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Less content for smaller devices leads to faster registration
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Clean and Simple
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Registration Path Abandonment (6 - 8%) below industry averages (10 - 12%)
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8. Customizable Registration Path: Celebrating Your Brand
Intuitive, white-labeled and completely configurable
How we operate…
• Customizable
• White label
• SSL certs
• Simple and uncluttered
What you don’t see…
• No ads
• No “powered by….”
• No distractions
What you do see…
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Your event
Your brand
Your identity
Your culture
Your imagery
Your logos
Your sponsors
Your charities
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9. Social Media
Social Media integration is one
of our most powerful tools. It
enables you to:
• Promote your event
• Communicate with
registrants
• Increase registration
volumes
Promotion
Connectivity
Promote YOUR WEBSITE INSTANTLY
UPDATEyour event’s social
• “Shares”, “Likes”, “Follows”,
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media platform directly
through Race IT
Registrants can share your
brand and promote
recognition with a “post” icon
in the registration path
etc on the Race IT site are
applied to your organizations
social media
Going Viral
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Viral messaging can be used
as both a promotional and
communications tool
Embedded URLs within a
“post” link directly to
registration page
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10. Architecture: Stability, Security, and Scale
Infrastructure to handle events of all sizes. Industry-leading protection of your participants’ information
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Average 99.95% uptime YTD
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Cloud-based, Virtually Hosted Environment
• Scales to meet demand unique to client needs (add server/bandwidth/CDN capacity as needed)
• Capacity scalable (ex; 150k reg per hour, 2k reg per minute, etc…)
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Data Centers
• Geo-redundant with BGP failover
• Primary and Secondary, geographically distant facilities (Atlanta/Louisville)
• PCI/DSS compliant
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Load-balanced servers w. redundancy
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PCI Compliant
• PCI/DSS compliant firewall
• Real-time payment info exchange so we do not store cc information
• Intrusion protection and detection software
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3rd Party Integrations with Social Media, CRM, membership validation, email, etc…
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User authenticated Import/Export/Upload/Reporting capability
Planned weekly overnight maintenance
Monitored 24/7/365 by our team
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11. Service, Service, Service
Dedicated Account Managers and Customer Service answer all calls personally, no phone trees or
automatic prompts. We share your passion and treat your event like our own.
Personalized Attention
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Account Managers
• Dedicated contact for you, plus backup for
redundancy
• Average tenure of 7+ years in Client
Management roles
• Expertise in service as well as technology
• Reporting and Analytics expertise
• Access to all functions of the platform for realtime assistance
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No phone trees
• You will talk to a person!
• Phones answered within 3 rings
• Your emails won’t go unanswered either – we
target resolution of all support inquiries in the
same business day.
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We take care of your participants too!
• We handle questions from your participants
about your event’s registration inquiries.
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12. Service, Service, Service
Our team is here to support yours. We define ourselves as a software company and a service company,
and we view both aspects of what we do as equally important.
Challenge us. We’re up for it.
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Technical Specialists
Platform Developers
Dedicated Quality Assurance
Web Designers
Art Directors
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Project Managers
Sales
Account Managers
Accounting Professionals
Leadership Team
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