Steps to achieving effective Internet Marketing.

1. INTERNET
MARKETING

3. What is Internet
Marketing?
Internet marketing refers to the
strategies that are used to market a
product or service online, marketing
strategies that include search engine
optimization and search engine
submission, copywriting that
encourages site visitors to take action,
web site design strategies, online
promotions, reciprocal linking, and
email marketing – and that‟s just
hitting the highlights.

4. 1. Create a Keyword
Strategy
You must:
 Understand what a keyword is
 Why it is necessary to build a keyword
strategy
 How to create a keyword strategy

5. 2. Optimize Your Website
You must:
 Familiarise yourself with Search Engine
Optimisation (SEO)
 Test your SEO with WebsiteGrader.com
or another SEO testing tool
 Understand the nine (9) key elements of
on-page website optimization
 Avoid „keyword stuffing‟
 Improve off-page SEO with Inbound
Links

6. 3. Create Blog and
Other Content
 Explore business blogging
 Set up a blog
 Utilise the key components of a
great blog post
 Decide what to blog about
 Convert Blog visitors to leads

7. 4. Promote Content and
Participate in Social
Media
 Monitor Social Media
 Get acquainted with New Media
and Web 2.o tools
 Utilise Twitter, Facebook,
LinkedIn, YouTube and other Web
2.o tools

8. 5. Convert Site Traffic
Into Leads
 Decide on Your Offer
 Create Calls-to-Action
 Create Landing Pages
 Test, Measure and Iterate

9. 6. Nurture Leads With
Email Marketing
 Email Marketing Best Practices
 Explore ways to keep your leads
engaged

10. 7. Be Mobile-Friendly
 Optimise for Mobile
 Consider Mobile Optimisation

11. 8. Analyse and Refine
Strategies
 Implement an Analytics
Programme
 Identify Opportunities
 Set a Metric for Success
 Refine
 Evaluate

12. Reference
 www.hubspot.com:
“Essential Step by Step Guide
to Internet Marketing”
 www.youtube.com:
“Social Media Marketing in 3
minutes”