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Digital Revolution in Africa:
Tablets for Education and
Health
1. TabLabs!
 Education and healthcare: MASSIVE problems,
MASSIVE opportunities
 The gap can be bridged by easy to use
educational and medical apps and low cost
hardware
 Tablets pre-loaded with STEM apps for schools
and eMagine health & “smart” healthcare
apps charged by solar power
It has been shown again and again that
children CAN learn independently using
technology.We believe this is even true for
adults. Our research will prove both.
2. Problems
 Healthcare:
 1 in 20 women inTZ dies during birth due to lack of trained workers
 1 in 9 children die before their 5th
birthday due to lack of medical care
 90% of healthcare facilities are staffed with undereducated providers
 Education:
 The typical student teacher ratio in aTanzanian public school is 50 to 1
 32% of children in Standard 7 failed math tests for the Standard 2 level.
3. Solutions
 TabLab – Tablet lab for schools and
medical facilities powered by solar.
 TabLabs with eMagine Education
and free educational apps for
schools
 TabLabs with eMagine Health
Android software and free
educational apps starting with
“freemium” patient medical
records and free healthcare apps
4. Market size
 135+ million people in the East African market!
 10,000+ healthcare facilities both public and private with
 100,000+ healthcare workers in the East African Community!
 More than 50% of the population are youth, hook them on tech young!
 Will SCALE to reach millions in Africa with versions in different languages
5. Business model
 3 organizations, 25% stake each, 25% for investor
 Voices of Africa, Afya Connect 4 Change, eMagine Development Consulting
 Sell low cost (low margin) tablets pre-load for education and healthcare
 Profits from value-added subscriptions payable via mobile money
 Schools pay for educational material subscriptions
 Medical facilities pay for add-ons for the patient medical records
 Healthcare workers pay for the educational subscription
6. Proprietary tech
 Emagine Education – Android App in development
 Partner: My Little Traveling Library
 Emagine Health – Android App in development
 Partner: Afya Connect 4 Change
 MbeguShape App – Android and Windows Mobile App
 Partner: Microsoft Ventures
7. Competition
 No one is providing apps on tablets in with Kiswahili content.
 Competition in technology markets for tablet with phones, refurbished
computers, and low end laptops. Very few tablets available.
 Least expensive Android device in the market is a Samsung phone for $100.
 No “whole solution” package for healthcare or STEM education on these or
any other devices exists in Africa.
8. Marketing Plan
 A combination of inbound and outbound
marketing strategies are used to acquire
targeted user demographic. “Word of
mouth” will do the rest.
 Market in East Africa through healthcare
alliances and teacher organizations. Get
the word out first in Lake Zone during
the pilot and then throughout Tanzania
and Kenya!
 SMS and Email databases for updates
from Voices of Africa
 Tons of Stickers! Cause they are fun and
easy… Just like a tablet!
9. CORE Team
 Crystal Kigoni, Voices of Africa (US), Ringleader and EduTech Evangelist
 Nick Kungu, eMagine Development Consulting (KE), Programmer
Extraordinaire
 Deograstias Katonyella, Afya C4C (TZ), Heathcare Tech Guru
10. Money
 Year 1: At least 1,000 “freemium” users
by the software development and pilot
testing over 12 months
 500 monthly paid users @ $6.25 per
month: $3125
 Year 2: Scale across E. Africa
 10,000 monthly paid users @ $6.25
per month: $62,500
Year 0 Year 1 Year 2
0
10000
20000
30000
40000
50000
60000
70000
80000
Revenue
User base
Pilot testing: 250 tablets for 20 locations in TZ.
150 for 10 schools and 100 for 10 medical facilities for testing and launch.
 $200,000 in seed funding for software development and Year 1 pilot testing in
exchange for 25% company ownership
Contact
Us:
Crystal Kigoni
Voices of Africa Foundation
Asheville, NC, USA
Mwanza, Tanzania
Nairobi, Kenya
crystal@voicesofafrica.org
Twitter: @voicesofafrica
Skype: crystal.naliaka
+255686247626

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Digital Revolution in Africa: TabLabs for Health and Education

  • 1. Digital Revolution in Africa: Tablets for Education and Health
  • 2. 1. TabLabs!  Education and healthcare: MASSIVE problems, MASSIVE opportunities  The gap can be bridged by easy to use educational and medical apps and low cost hardware  Tablets pre-loaded with STEM apps for schools and eMagine health & “smart” healthcare apps charged by solar power It has been shown again and again that children CAN learn independently using technology.We believe this is even true for adults. Our research will prove both.
  • 3. 2. Problems  Healthcare:  1 in 20 women inTZ dies during birth due to lack of trained workers  1 in 9 children die before their 5th birthday due to lack of medical care  90% of healthcare facilities are staffed with undereducated providers  Education:  The typical student teacher ratio in aTanzanian public school is 50 to 1  32% of children in Standard 7 failed math tests for the Standard 2 level.
  • 4. 3. Solutions  TabLab – Tablet lab for schools and medical facilities powered by solar.  TabLabs with eMagine Education and free educational apps for schools  TabLabs with eMagine Health Android software and free educational apps starting with “freemium” patient medical records and free healthcare apps
  • 5. 4. Market size  135+ million people in the East African market!  10,000+ healthcare facilities both public and private with  100,000+ healthcare workers in the East African Community!  More than 50% of the population are youth, hook them on tech young!  Will SCALE to reach millions in Africa with versions in different languages
  • 6. 5. Business model  3 organizations, 25% stake each, 25% for investor  Voices of Africa, Afya Connect 4 Change, eMagine Development Consulting  Sell low cost (low margin) tablets pre-load for education and healthcare  Profits from value-added subscriptions payable via mobile money  Schools pay for educational material subscriptions  Medical facilities pay for add-ons for the patient medical records  Healthcare workers pay for the educational subscription
  • 7. 6. Proprietary tech  Emagine Education – Android App in development  Partner: My Little Traveling Library  Emagine Health – Android App in development  Partner: Afya Connect 4 Change  MbeguShape App – Android and Windows Mobile App  Partner: Microsoft Ventures
  • 8. 7. Competition  No one is providing apps on tablets in with Kiswahili content.  Competition in technology markets for tablet with phones, refurbished computers, and low end laptops. Very few tablets available.  Least expensive Android device in the market is a Samsung phone for $100.  No “whole solution” package for healthcare or STEM education on these or any other devices exists in Africa.
  • 9. 8. Marketing Plan  A combination of inbound and outbound marketing strategies are used to acquire targeted user demographic. “Word of mouth” will do the rest.  Market in East Africa through healthcare alliances and teacher organizations. Get the word out first in Lake Zone during the pilot and then throughout Tanzania and Kenya!  SMS and Email databases for updates from Voices of Africa  Tons of Stickers! Cause they are fun and easy… Just like a tablet!
  • 10. 9. CORE Team  Crystal Kigoni, Voices of Africa (US), Ringleader and EduTech Evangelist  Nick Kungu, eMagine Development Consulting (KE), Programmer Extraordinaire  Deograstias Katonyella, Afya C4C (TZ), Heathcare Tech Guru
  • 11. 10. Money  Year 1: At least 1,000 “freemium” users by the software development and pilot testing over 12 months  500 monthly paid users @ $6.25 per month: $3125  Year 2: Scale across E. Africa  10,000 monthly paid users @ $6.25 per month: $62,500 Year 0 Year 1 Year 2 0 10000 20000 30000 40000 50000 60000 70000 80000 Revenue User base Pilot testing: 250 tablets for 20 locations in TZ. 150 for 10 schools and 100 for 10 medical facilities for testing and launch.  $200,000 in seed funding for software development and Year 1 pilot testing in exchange for 25% company ownership
  • 12. Contact Us: Crystal Kigoni Voices of Africa Foundation Asheville, NC, USA Mwanza, Tanzania Nairobi, Kenya crystal@voicesofafrica.org Twitter: @voicesofafrica Skype: crystal.naliaka +255686247626