SlideShare a Scribd company logo
1 of 11
Decision Architecture – Part I Driving User Decision-Making on the Web Colleen Roller Decision Architect
Why  do you have a website? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In other words… You’re expecting people to make  decisions .
The Truth Right now, your website design either enhances or hinders user decision-making.
Do you know…   ,[object Object],[object Object],[object Object]
I can help I help clients build websites that drive optimal user decision-making in order to meet or exceed business objectives.
What I do ,[object Object],[object Object],[object Object],[object Object]
My process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who I work with ,[object Object],[object Object],[object Object],[object Object],[object Object]
Decision Architecture ,[object Object]
Contact me ,[object Object],[object Object],[object Object],[object Object]

More Related Content

Viewers also liked

Σπάρτη: η ζωή στην πόλη
Σπάρτη: η ζωή στην πόλη Σπάρτη: η ζωή στην πόλη
Σπάρτη: η ζωή στην πόλη Dimitra Mylonaki
 
A FEIRA DE CIÊNCIAS NA VISÃO DOS BOLSISTAS DO SUBPROJETO PIBID DE FÍSICA EM J...
A FEIRA DE CIÊNCIAS NA VISÃO DOS BOLSISTAS DO SUBPROJETO PIBID DE FÍSICA EM J...A FEIRA DE CIÊNCIAS NA VISÃO DOS BOLSISTAS DO SUBPROJETO PIBID DE FÍSICA EM J...
A FEIRA DE CIÊNCIAS NA VISÃO DOS BOLSISTAS DO SUBPROJETO PIBID DE FÍSICA EM J...Camila Sousa
 
Τα τείχη του Πειραιά
Τα τείχη του ΠειραιάΤα τείχη του Πειραιά
Τα τείχη του Πειραιάvasilikiarvan
 
Παρουσίαση 2ου φεστιβάλ "Mε τα μάτια του δασκάλου"
Παρουσίαση 2ου φεστιβάλ "Mε τα μάτια του δασκάλου"Παρουσίαση 2ου φεστιβάλ "Mε τα μάτια του δασκάλου"
Παρουσίαση 2ου φεστιβάλ "Mε τα μάτια του δασκάλου"vasilikiarvan
 
Programme Municipal MMSD
Programme Municipal MMSDProgramme Municipal MMSD
Programme Municipal MMSDdam_777
 
Catedra cultura ciudadana actividad 1
Catedra cultura ciudadana actividad 1Catedra cultura ciudadana actividad 1
Catedra cultura ciudadana actividad 112271227
 
Trabajo ciencias naturales
Trabajo ciencias naturalesTrabajo ciencias naturales
Trabajo ciencias naturalesnoelia1313
 
παρουσίαση1
παρουσίαση1παρουσίαση1
παρουσίαση1gympeirp
 
My Astronomy Project
My Astronomy ProjectMy Astronomy Project
My Astronomy ProjectCamrenOlivia
 
790 series specifications
790 series specifications790 series specifications
790 series specificationsventuremanu
 
Региональные соорганизаторы 14.03.17
Региональные соорганизаторы 14.03.17Региональные соорганизаторы 14.03.17
Региональные соорганизаторы 14.03.17relikvija22
 

Viewers also liked (17)

Σπάρτη: η ζωή στην πόλη
Σπάρτη: η ζωή στην πόλη Σπάρτη: η ζωή στην πόλη
Σπάρτη: η ζωή στην πόλη
 
A FEIRA DE CIÊNCIAS NA VISÃO DOS BOLSISTAS DO SUBPROJETO PIBID DE FÍSICA EM J...
A FEIRA DE CIÊNCIAS NA VISÃO DOS BOLSISTAS DO SUBPROJETO PIBID DE FÍSICA EM J...A FEIRA DE CIÊNCIAS NA VISÃO DOS BOLSISTAS DO SUBPROJETO PIBID DE FÍSICA EM J...
A FEIRA DE CIÊNCIAS NA VISÃO DOS BOLSISTAS DO SUBPROJETO PIBID DE FÍSICA EM J...
 
A Study on Service Quality Perception of Domestic LPG
A Study on Service Quality Perception of Domestic LPGA Study on Service Quality Perception of Domestic LPG
A Study on Service Quality Perception of Domestic LPG
 
Customer Satisfaction towards IT in State bank of India- an Empirical Study
Customer Satisfaction towards IT in State bank of India- an Empirical StudyCustomer Satisfaction towards IT in State bank of India- an Empirical Study
Customer Satisfaction towards IT in State bank of India- an Empirical Study
 
Τα τείχη του Πειραιά
Τα τείχη του ΠειραιάΤα τείχη του Πειραιά
Τα τείχη του Πειραιά
 
Παρουσίαση 2ου φεστιβάλ "Mε τα μάτια του δασκάλου"
Παρουσίαση 2ου φεστιβάλ "Mε τα μάτια του δασκάλου"Παρουσίαση 2ου φεστιβάλ "Mε τα μάτια του δασκάλου"
Παρουσίαση 2ου φεστιβάλ "Mε τα μάτια του δασκάλου"
 
El internet
El internetEl internet
El internet
 
Programme Municipal MMSD
Programme Municipal MMSDProgramme Municipal MMSD
Programme Municipal MMSD
 
Geografía Económica
Geografía EconómicaGeografía Económica
Geografía Económica
 
Catedra cultura ciudadana actividad 1
Catedra cultura ciudadana actividad 1Catedra cultura ciudadana actividad 1
Catedra cultura ciudadana actividad 1
 
Trabajo ciencias naturales
Trabajo ciencias naturalesTrabajo ciencias naturales
Trabajo ciencias naturales
 
Synopsis tu-fr
Synopsis tu-frSynopsis tu-fr
Synopsis tu-fr
 
παρουσίαση1
παρουσίαση1παρουσίαση1
παρουσίαση1
 
My Astronomy Project
My Astronomy ProjectMy Astronomy Project
My Astronomy Project
 
790 series specifications
790 series specifications790 series specifications
790 series specifications
 
Men of tumblr
Men of tumblrMen of tumblr
Men of tumblr
 
Региональные соорганизаторы 14.03.17
Региональные соорганизаторы 14.03.17Региональные соорганизаторы 14.03.17
Региональные соорганизаторы 14.03.17
 

Similar to Li Slideshare 1

KEYNOTE SPEAKER: Patricia Seybold, Patricia Seybold Group
KEYNOTE SPEAKER: Patricia Seybold, Patricia Seybold GroupKEYNOTE SPEAKER: Patricia Seybold, Patricia Seybold Group
KEYNOTE SPEAKER: Patricia Seybold, Patricia Seybold Groupcustomersforever
 
Outside Innovation presented on May 11, 2007 at CRMC CALA
Outside Innovation presented on May 11, 2007 at CRMC CALAOutside Innovation presented on May 11, 2007 at CRMC CALA
Outside Innovation presented on May 11, 2007 at CRMC CALApseybold
 
Intro to Service Design in Corporate Environment - Jason Fiske
Intro to Service Design in Corporate Environment - Jason Fiske Intro to Service Design in Corporate Environment - Jason Fiske
Intro to Service Design in Corporate Environment - Jason Fiske Service Design Network Canada
 
Effective Website Design
Effective Website DesignEffective Website Design
Effective Website DesignAndrew Poulton
 
Usability & Accessibility - Mindset Then Methodology V1.0
Usability & Accessibility - Mindset Then Methodology V1.0Usability & Accessibility - Mindset Then Methodology V1.0
Usability & Accessibility - Mindset Then Methodology V1.0Mike Osborne
 
Design Thinking – The Ultimate Growth Tool by Zack Onisko, CEO, Dribbble
Design Thinking – The Ultimate Growth Tool by Zack Onisko, CEO, DribbbleDesign Thinking – The Ultimate Growth Tool by Zack Onisko, CEO, Dribbble
Design Thinking – The Ultimate Growth Tool by Zack Onisko, CEO, DribbbleTraction Conf
 
Tips for eCommerce Web Design & Functionalities that will Drive Sales
Tips for eCommerce Web Design & Functionalities that will Drive SalesTips for eCommerce Web Design & Functionalities that will Drive Sales
Tips for eCommerce Web Design & Functionalities that will Drive SalesPixel Crayons
 
Digital Marketing Ebook Topic 2
Digital Marketing Ebook Topic 2Digital Marketing Ebook Topic 2
Digital Marketing Ebook Topic 2Artdizix
 
Branding and Design Service | TechCloud Ltd
Branding and Design Service | TechCloud LtdBranding and Design Service | TechCloud Ltd
Branding and Design Service | TechCloud LtdTech Cloud Ltd
 
How to solve the biggest problems in creative design agency
How to solve the biggest problems in creative design agencyHow to solve the biggest problems in creative design agency
How to solve the biggest problems in creative design agencyTrust Venture International
 
Building a Web Presence Business that stands the test of time by Shridhar Lut...
Building a Web Presence Business that stands the test of time by Shridhar Lut...Building a Web Presence Business that stands the test of time by Shridhar Lut...
Building a Web Presence Business that stands the test of time by Shridhar Lut...ResellerClub
 
Building a Web Presence Business that stands the test of time by Shridhar Lut...
Building a Web Presence Business that stands the test of time by Shridhar Lut...Building a Web Presence Business that stands the test of time by Shridhar Lut...
Building a Web Presence Business that stands the test of time by Shridhar Lut...ResellerClub Domains & Hosting
 
The User Experience Brief
The User Experience BriefThe User Experience Brief
The User Experience BriefJohn Yesko
 
Web Strategy Workbook - 3.7 Designs.pptx
Web Strategy Workbook - 3.7 Designs.pptxWeb Strategy Workbook - 3.7 Designs.pptx
Web Strategy Workbook - 3.7 Designs.pptxRajesh748837
 
The creative entrepreneur toolkit shared
The creative entrepreneur toolkit sharedThe creative entrepreneur toolkit shared
The creative entrepreneur toolkit sharedCIDA
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfIBM
 
MJ Business Concepts
MJ Business ConceptsMJ Business Concepts
MJ Business ConceptsMelita Jones
 
Delete Negative Links - Online Reputation Management
Delete Negative Links - Online Reputation ManagementDelete Negative Links - Online Reputation Management
Delete Negative Links - Online Reputation ManagementORMGURUS
 
Turn your website into a marketing machine
Turn your website into a marketing machineTurn your website into a marketing machine
Turn your website into a marketing machineMarsha Sanders
 

Similar to Li Slideshare 1 (20)

KEYNOTE SPEAKER: Patricia Seybold, Patricia Seybold Group
KEYNOTE SPEAKER: Patricia Seybold, Patricia Seybold GroupKEYNOTE SPEAKER: Patricia Seybold, Patricia Seybold Group
KEYNOTE SPEAKER: Patricia Seybold, Patricia Seybold Group
 
Outside Innovation presented on May 11, 2007 at CRMC CALA
Outside Innovation presented on May 11, 2007 at CRMC CALAOutside Innovation presented on May 11, 2007 at CRMC CALA
Outside Innovation presented on May 11, 2007 at CRMC CALA
 
Intro to Service Design in Corporate Environment - Jason Fiske
Intro to Service Design in Corporate Environment - Jason Fiske Intro to Service Design in Corporate Environment - Jason Fiske
Intro to Service Design in Corporate Environment - Jason Fiske
 
Effective Website Design
Effective Website DesignEffective Website Design
Effective Website Design
 
Usability & Accessibility - Mindset Then Methodology V1.0
Usability & Accessibility - Mindset Then Methodology V1.0Usability & Accessibility - Mindset Then Methodology V1.0
Usability & Accessibility - Mindset Then Methodology V1.0
 
Design Thinking – The Ultimate Growth Tool by Zack Onisko, CEO, Dribbble
Design Thinking – The Ultimate Growth Tool by Zack Onisko, CEO, DribbbleDesign Thinking – The Ultimate Growth Tool by Zack Onisko, CEO, Dribbble
Design Thinking – The Ultimate Growth Tool by Zack Onisko, CEO, Dribbble
 
Tips for eCommerce Web Design & Functionalities that will Drive Sales
Tips for eCommerce Web Design & Functionalities that will Drive SalesTips for eCommerce Web Design & Functionalities that will Drive Sales
Tips for eCommerce Web Design & Functionalities that will Drive Sales
 
Digital Marketing Ebook Topic 2
Digital Marketing Ebook Topic 2Digital Marketing Ebook Topic 2
Digital Marketing Ebook Topic 2
 
Branding and Design Service | TechCloud Ltd
Branding and Design Service | TechCloud LtdBranding and Design Service | TechCloud Ltd
Branding and Design Service | TechCloud Ltd
 
How to solve the biggest problems in creative design agency
How to solve the biggest problems in creative design agencyHow to solve the biggest problems in creative design agency
How to solve the biggest problems in creative design agency
 
Building a Web Presence Business that stands the test of time by Shridhar Lut...
Building a Web Presence Business that stands the test of time by Shridhar Lut...Building a Web Presence Business that stands the test of time by Shridhar Lut...
Building a Web Presence Business that stands the test of time by Shridhar Lut...
 
Building a Web Presence Business that stands the test of time by Shridhar Lut...
Building a Web Presence Business that stands the test of time by Shridhar Lut...Building a Web Presence Business that stands the test of time by Shridhar Lut...
Building a Web Presence Business that stands the test of time by Shridhar Lut...
 
The User Experience Brief
The User Experience BriefThe User Experience Brief
The User Experience Brief
 
Web Strategy Workbook - 3.7 Designs.pptx
Web Strategy Workbook - 3.7 Designs.pptxWeb Strategy Workbook - 3.7 Designs.pptx
Web Strategy Workbook - 3.7 Designs.pptx
 
The creative entrepreneur toolkit shared
The creative entrepreneur toolkit sharedThe creative entrepreneur toolkit shared
The creative entrepreneur toolkit shared
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
 
MJ Business Concepts
MJ Business ConceptsMJ Business Concepts
MJ Business Concepts
 
Delete Negative Links - Online Reputation Management
Delete Negative Links - Online Reputation ManagementDelete Negative Links - Online Reputation Management
Delete Negative Links - Online Reputation Management
 
Turn your website into a marketing machine
Turn your website into a marketing machineTurn your website into a marketing machine
Turn your website into a marketing machine
 
Website Designing Company in Delhi NCR
Website Designing Company in Delhi NCRWebsite Designing Company in Delhi NCR
Website Designing Company in Delhi NCR
 

Li Slideshare 1

  • 1. Decision Architecture – Part I Driving User Decision-Making on the Web Colleen Roller Decision Architect
  • 2.
  • 3. In other words… You’re expecting people to make decisions .
  • 4. The Truth Right now, your website design either enhances or hinders user decision-making.
  • 5.
  • 6. I can help I help clients build websites that drive optimal user decision-making in order to meet or exceed business objectives.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.