180606 presentazione cristiano friggeri-sito-eng

ABSTRACT
01 | © CRISTIANO FRIGGERI
Mobile: +39.335.7092827
Web: www.cristianofriggeri.com
Email: cristiano@cristianofriggeri.com
CONTACTSCristiano Friggeri
BUSINESS DEVELOPMENT
SPORT MARKETING
COMMUNICATION & PR
B2B & B2C
TEAMS/ATHLETES/EVENTS MANAGEMENT
ABOUT ME Since several years, I’ve been focusing mainly on Business Development.
In particular, I take care of project design consultancy for all companies that intend
to develop their business and to market their brand, their products and their values
through the world of sport, entertainment and fashion.
I can boast a twenty-years experience in the field of sport marketing, namely in the
management and image management of teams, athletes, events, B2B and B2C
communication and sponsorship activation projects, in various international sports
disciplines (motorsports, cycling, soccer, winter sports, swimming, golf, tennis,
athletics,…), which has allowed me to consolidate privileged relationships with
companies, sports associations, sporting military bodies, institutions, event
organizers, personalities of fashion and entertainment, and main media: TV, press,
radio and web.
Knowing in depth the potential and specific values of sport and having developed
solid environmental relationships over the years, I'm able to offer companies the
best opportunities and develop tailor-made projects for their specific needs.
Since 2017, I’m a consultant for the Snipers agency, which directly manages teams,
riders and events, and it’s specialized in helping companies to develop their business
using the paddock of the MotoGP World Championship as an ideal platform where
they can meet new customers and building loyalty the existing ones, being able to
take advantage of the motorhome-hospitality facilities that makes them available,
with all the necessary support.
From 2015 to 2016, I’ve been Partner of the Inarea agency, the most important
Italian corporate branding agency, which manages the brand identity of the main
Italian institutional companies (Eni, Enel, Edison, G8, EXPO, Municipality of Rome,
Municipality of Milan, Finmeccanica, Generali, Lottomatica, CONI, RAI, TIM,...).
From 2002 to 2015, I’ve been a consultant for the sports management agency A&J
All Sports (SVI), which has offered me the possibility to enhance my know-how also
giving my personal contribution to develop the agency.
From 2011 to 2015, I’ve been one of the founders and executive board members of
Skiers.PRO, the world association of the FIS Alpine Ski World Cup Athletes, based in
Zurich (Switzerland).

02 | © CRISTIANO FRIGGERI
BUSINESS DEVELOPMENT.
Thanks to the experience and professionalism gained
in communication, in various sectors of the sport
marketing, I am able to bring know-how and
suggest innovative ideas to develop effective
business development projects, in order to allow
your company to achieve the set objectives.
LOYALTY OF EXISTING PARTNERS.
Through the development of projects aimed at
exploiting the emotions that sport can give, designed
ad hoc for your best customers, I am able to realize
effective incentive operations, in order to ensure
your company the loyalty of its customers and its
B2B partners.
In 2011-2012 I was Senior Partnerships Manager of the Ducati-Althea Racing team
in the World SBK Championship.
The first goal I've set was to improve the image of the Team, identifying the
excellences to highlight and the gaps to face.
At the same time I was worried to prepare some really interesting partnership
opportunities, complete with all the benefits that the Team was able to offer, from
the use rights of the Team image to the brand visibility, to the paddock passes, to
the incentive activities directed to customers, to B2B and B2C activities, etc..., in
order to be able to submit them to the attention of companies that might be
interested and who believed in the same values of the Team: leadership, excellence,
professionalism and team building.
They've been two years of intense work, who have given me great satisfactions and
during which I had the opportunity to manage sponsorship activation projects, to
take care of public relations and managing several B2B and B2C projects with many
guests on the circuits.
From 2012 to 2016, I’ve been also focusing on developing networks of consumers of
natural products, which allowed me to deepen my knowledge of nutrition, to extend
my network of contacts and knowledge, and embarking on a path of growth and
personal improvement.
At the 2016 Administrative Elections, I was elected Municipal Councilor in
Traversetolo (PR), where I hold the role of President of the Municipal Council with
the delegations for Communication, Events, Tourism and Twinnings.
In addition, I represent the Municipality on the Board of Directors of the Villa
Magnani-Rocca Foundation.
Business Development
Sport Marketing
Communication & PR
Sponsorship Strategy
Sport Management
Press Office
SKILLS
B2B & B2C
Activation/Incentive
Contracts negotiation
Image management
Team Leadership
Problem Solving
SPECIALIZATIONS
0____________5___________10 0____________5___________10
BENEFITS

03 | © CRISTIANO FRIGGERI – All Rights Reserved CONFIDENTIAL
CASE HISTORIES
AUDI Project
Winter Sports
Sponsorship activation
Official car
Testimonial Cristian Zorzi
FILA Project
Winter Sports
BTL activity
World SBK Championship - Imola
VISA Project
Olympic Winter Games - Torino
Team VISA

CASE HISTORIES
SALOMON Project
BTL activity
Testimonial Denise Karbon
Shooting with Cristian Vieri
Gazzetta dello Sport
SAFILO Project
CARRERA brand
MotoGP - Valencia
Testimonial Maria Rienda
Contreras
SAFILO Project
CARRERA brand
MotoGP - Valencia
Testimonial Maria Rienda
Contreras

CASE HISTORIES
TRENTINO Project
Brand visibility
FIS Alpine Ski World Cup
Testimonial Davide Simoncelli
SECTOR Project
Brand visibility
Sector No Limits
Testimonial Simone Origone
COMPEX Project
Press advertising

CASE HISTORIES

ENERVIT Project
Partnership activation
Tennis tournament
Internazionali di Bergamo
NOBILI RUBINETTERIE Project
BTL activity
Donna Moderna
Testimonial Modesta Vzesniauskaite
CASE HISTORIES
OREGON SCIENTIFIC Project
Olympic Games - Beijing
Testimonial Ivano Brugnetti

Filippo Magnini and
Federica Pellegrini
Image management
Vanity Fair Project
CASE HISTORIES
PRO ACTION Project
Press advertising
Testimonial Massimiliano Rosolino
Filippo Magnini and
Federica Pellegrini
Image management
Vanity Fair Project

Filippo Magnini
Image management
For Man Magazine
Alessia Filippi
Team VISA Project
Olympic Games – Beijing
CASE HISTORIES
TITAN BAGNI Project
Press advertising
Testimonial Filippo Magnini

VISA Project
Team VISA
BAULI Project
Press advertising
Testimonial Alessia Filippi
CASE HISTORIES
OREGON SCIENTIFIC Project
Testimonial Alessia Filippi

Alessia Filippi
Image management
Miss Italia
CASE HISTORIES
RED BULL Project
Team KTM 250 cc
World Championship
Manuel Poggiali
VALGARDENA Project
Press sensibility advertising
MotoGP

CASE HISTORIES
VALSIR Project
Brand visibility
World SBK Championship
Ducati Corse
BOSCH Project
Product brand
Ducati Corse
BOSCH Project
Product brand
Ducati Corse

Team Supersonic-Ducati
Team presentation
World SBK Chmpionship
Team presentation
Team presentation
CASE HISTORIES

Image management
Season presentation
Eva 3000 n.10 pag. 73
Image management
“Festa della donna”
VIP n.594 pag. 23
CASE HISTORIES

Image management
Meeting Trespidi-Tacconi
Eva 3000 n.14 pag. 44
Image management
Meeting with Min. Carlo Giovanardi
VIP n.595 pag.71
CASE HISTORIES

Team Althea-Ducati
Carlos Checa
World SBK Championship 2011
Team Althea-Ducati
Carlos Checa
Team Althea-Ducati
Ducati victory n° 300
CASE HISTORIES

Team Althea-Ducati
Carlos Checa - World Champion
Team Althea-Ducati
Team presentation
Team Althea-Ducati
Team presentation
CASE HISTORIES

Team Althea-Ducati
Carlos Checa
Team Althea-Ducati
Carlos Checa Podium
CASE HISTORIES
Team AF Corse - FERRARI
Stefano Gattuso
FIA GT OPEN Championship

Marinelli Snipers Team Moto 3
Romano Fenati
World Championship 2017
Romano Fenati
CASE HISTORIES
Romano Fenati

Tony Arbolino
MESPIC Project
CASE HISTORIES
MESPIC Project
Romano Fenati

Snipers agency
MotoGP World Championship
Motorhome-Hospitality
CASE HISTORIES
Snipers agency
Business Office
Snipers agency
Vip Lounge

Snipers agency
Incentive activity
CASE HISTORIES
Snipers agency
Incentive activity

EGE Events Consulting
GRISSIN BON Project
Event “Partita del Cuore”
Testimonial Francesco Totti
CASE HISTORIES
CIBUS Project
Event “La Sfida”
CIBUS Project
Event “La Sfida”

GRISSIN BON Project
Event “Superbike Crossbow 2012”
San Marino
CASE HISTORIES
GRISSIN BON Project
Event “Superbike Crossbow 2012”
San Marino
LINO SONEGO Project
Brand visibility
Grissin Bon Cup
Match Russia-Italy - Zurich

Cristiano Friggeri
with Cristian Vieri
Brunico - Gazzetta dello Sport
Cristiano Friggeri
with Miriam Leone
Salsomaggiore – Miss Italia
Cristiano Friggeri
with Massimiliano Rosolino
Viareggio – Festival della salute
CASE HISTORIES

Cristiano Friggeri
with Kevin Schwantz
Imola – SBK
Cristiano Friggeri
with Jon Olsson
Val Gardena
Alpine Ski World Cup
Cristiano Friggeri
with Tina Maze
Parma – Progetto Brux
CASE HISTORIES

Fashion
Shooting
Bea
Fashion
Shooting
Carmen
Fashion
Shooting
Diana
CASE HISTORIES

Fashion
Shooting
Elena
Fashion
Shooting
Francesca
Fashion
Show
Gabriela
CASE HISTORIES

Fashion
Shooting
Ingrid
Fashion
Show
Lucia
Fashion
Shooting
Miska
CASE HISTORIES

Fashion
Shooting
Nicole
Fashion
Shooting
Valentina
Fashion
Shooting
Wiktoria
CASE HISTORIES

Auditorium RAI
Ballando con le Stelle
Roma – Foro Italico
Cristiano Friggeri
with Alessia Filippi
Roma – Ballando con le Stelle
Cristiano Friggeri
with Cristian Panucci
Cristiano Friggeri
with Povia
CASE HISTORIES

CASE HISTORIES
I’m looking forward to put at your disposal all my skills and my know-how.
WHEN CAN WE SET UP A MEETING?

180606 presentazione cristiano friggeri-sito-eng

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