Five-Step Marketing Research Approach Presentation Grading Guide

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This document provides a grading guide for a marketing research presentation assignment. It outlines the steps students should take to define and apply the five-step marketing research approach to solve a scenario problem. The steps are to define the approach, describe each step with an example, define the data types gathered, compare alternative methods, explain differentiation strategy, and cite sources. Presentations will be graded based on content, organization, mechanics, and following the guidelines.

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Five-Step Marketing Research Approach Presentation Grading
Guide
MKT/421 Version 16
3
Solving the Problem: Five-Step Marketing Research Approach
Presentation Grading Guide
MKT/421 Version 16
Marketing
Copyright
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Edited in accordance with University of Phoenix® editorial
standards and practices.
Individual Assignment: Solving the Problem: Five-Step
Marketing Research Approach PresentationPurpose of
Assignment
The purpose of this assignment is to place students in the active
role of a marketing manager with a problem that threatens the
organization’s survival. Students will respond to a specific

scenario that requires them to address the concepts both
critically and creatively to solve the scenario’s dilemma.
Resources Required
· Marketing (textbook): Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-
92; Ch. 8: pg. 207-227; Ch. 9: pg. 242-257Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Defined the Five-Step Marketing Research Approach and
discussed the importance of research in marketing.
Described each step of the Marketing Research Approach (one
slide for each step) in detail including its goal and created an
example aligned to the scenario above to illustrate how that
stage would be implemented toward the problem’s solution.
Defined the two types of research data this process gathers and
their pros and cons. Shared examples of each type that would
be useful in solving the scenario.
Compared and contrasted the Five-Step Process with two
alternative methods for conducting marketing research.
Answered: What are the pros and cons of each?

Defined what it means to differentiate a service and provided an
example to illustrate how the local nonprofit charity in the
scenario could use the strategy to help increase target market
interest.
Explained how differentiation will help position the
organization.
Cited a minimum of two peer-reviewed sources with one being
from the textbook or the University Library.
Included speaker notes.
The presentation is 10 to 20 slides and is appropriate for the
audience.

The presentation includes relevant media and visual aids that
are consistent with the content.
Total Available
Total Earned
7
#/7
Presentation Guidelines
Met
Partially Met
Not Met
Comments:
Organization
The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic
and previews major points.

Major points are stated clearly; are supported by specific
details, examples, or analysis; and are organized logically.
Paragraph transitions are present, logical, and maintain the flow
throughout the paper.
The conclusion is logical, flows from the body of the paper, and
reviews the major points.
Mechanics
The presentation is laid out with effective use of headings, font
styles, font sizes, and white space.
Intellectual property is recognized with in-text citations and a
reference slide.

Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:

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Wk 5 Individual: Preparing for Working in Teams Top of Form Bottom of Form Assignment Content 1. Top of Form Collaboration is everywhere, especially in the health care industry. It is important to learn how to work and communicate in a collaborative environment. As you progress through your program, you will experience learning teams in your courses. Learning teams provide you with valuable experiences that will prepare you for working collaboratively in the health care industry. Navigate to the University Library homepage. Locate the Learning Team Toolkit on the upper right side of the homepage. Create a 7- to 10-slide Microsoft® PowerPoint® presentation that identifies the Learning Team resources provided by the University and the importance of working effectively in a team. A presentation format has been provided for this assignment; however, you may choose to format your presentation in another professional manner. Include the following in your presentation: Slide One: Title Slide · Title of presentation · Your name · Course abbreviation and course number · Due date · Your facilitator’s name Slide Two: Introduction · Describe what the Learning Team Toolkit is. · Provide screenshots of the Learning TeamToolkit. Slides Three and Four: Review the Learning Team Charter · Explain the importance of the Learning Team Charter. · Why is it created? · Why is it important in collaborative environments? · How can it be used during team conflicts? · Why is it important to communicate with your faculty? Slides Five and Six: Review the Learning Team Evaluation · Explain the importance of the Learning Team Evaluation form. · Why is it important to rate the members of your team? · Why is it important that your faculty know how you would rate your team members? Slide Seven: Learning Team Toolkit Resources · Explain the resources available in the LearningTeam Toolkit. Slide Eight: Importance of Team Work · Explain the importance of team work in education and the workplace. · Identify some strategies you would use when working in a team. · Identify effective communication you would use when working in a team. Slide Nine: References · Cite 3 peer-reviewed, scholarly, or similar references. · Format your references according to APA guidelines. Note: Speaker notes are to be provided for each slide. Refer to the “Tutorial: Adding Speaker Notes to Microsoft® PowerPoint® Presentations” document for more information on how to add speaker notes to your presentation. Note: The University’s Center for Writing Excellence provides samples of different deliverables. Under Samples, you will find a sample Microsoft® PowerPoint® presentation to use as a reference while creating your presentation. Cite 3 peer-reviewed, scholarly, or similar references to support your presentation. Format your assignment according to APA guidelines. Include a title slide, detailed speaker notes, and a reference slide. Submit your assignment. Bottom of Form INFO FROM THE BOOK ...

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Teaching emba syllabus

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You are assisting Dr. Jones with a procedure that has been classified as sterile. However, you later learn the patient acquired an iatrogenic infection. Who is ultimately responsible for this event? How would you determine responsibility? What information would be required to make this determination? Please support your answer with at least one reference. Why is it important to know what type of infection a patient has? An infection is an infection, is an infection. Does it matter where it comes from, why or why not, please explain? .

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You are an intelligence analyst for the Federal Bureau of Investigation (FBI) assigned to the Counterintelligence (CI) Division. The FBI’s CI Division has been involved in the field of CI for decades. During this period, the CI division has conducted thousands of CI investigations, many of which have had a major impact on the history and national security of the United States. It is important as an intelligence analyst with the CI Division to have a clear understanding of these cases and to learn from both its past CI successes and failures. You have been asked by your supervisor to research major espionage cases to produce an intelligence assessment from a historical perspective that will help to recognize anomalies that might indicate the presence of espionage and assist in the neutralization process in the future. Assignment Guidelines For this assignment, you must write a counterintelligence case study, approximately 750 words in length, on one of the following major espionage cases: Robert P. Hanssen Aldrich H. Ames Ana B. Montes John A. Walker For your selected case study, you will address the following in detail: Who What was this person's personal background? What was this person's professional background? Were there any accomplices? If so, explain. Which foreign powers were involved? When When did the espionage begin? For how long did the espionage continue? When was the spy apprehended? Where Where did the espionage take place? Consider military intelligence, U.S. soil, agency/rank, and so on. What What information was being leaked? For what purposes could that information have been used? How How was the information taken from U.S. facilities or databases? Explain in detail. How was the information delivered to the foreign power or powers? Explain. How was the spy apprehended? Explain. Why What was the motivation for the espionage? Explain. Answer the following questions as well: What lessons were learned after the selected case concluded? What impact did this particular case have on U.S. policies and operational standards? Consider successful and unsuccessful investigative techniques, implications, and recommendations. Compile your responses in your final case study, and submit the file to your instructor. All sources must be referenced using APA style. .

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You are a Wichita Police Department detective working in the major crimes unit, and you are assigned to a joint federal–state–city crime task force working on a number of major drug cases. Over a period of several months, your task force has been able to gather information and make cases on several of the drug suppliers, drug dealers, and drug buyers in the Wichita metropolitan area. The task force is about to complete its mission by filing criminal charges in the federal district court, the state district court, or the Wichita Municipal Court against these various suspects. These suspects will not be arrested until the warrants are issued. Your job is to make recommendations concerning which jurisdictions should file the charges on which defendants. You will need to evaluate the criminal statutes and penalties in each jurisdiction and even the rules of evidence to determine where your task force has the best chance of obtaining a conviction and in getting the punishment to fit the crime. The memo that you receive from your Drug Enforcement Administration (DEA) task force supervisor explains the situation: MEMO Re: Charging Decisions You are the primary investigator in the cases against Jones, Smith, and Thompson. As I review your reports, it appears that each of these cases has strengths and weaknesses that we should evaluate before we determine whether to file charges in the U.S. District Court, the Sedgwick County District Court for the State of Kansas, or the Wichita Municipal Court. I will summarize those strengths and weaknesses here to make sure I am reading your reports correctly. I need you to give me advice on where you think these charges should be brought. Jones has been working for you as a confidential informant because you have evidence against him for a February 6, 2005 third possession of cocaine after convictions in 1993 and 1994. He appears to have followed the terms of his deal with you to introduce our undercover agents to his dealer. We have promised not to prosecute for any drug offenses he may commit in the presence of our undercover agent while playing the role of our informant. His assistance has enabled us to get sufficient evidence on Smith and Thompson to obtain convictions. Based on Jones’ two prior convictions for possession of cocaine, we would normally want him to go to federal court, where the maximum sentences are available. However, because of his cooperation, we could file the case in the Sedgwick County, Kansas, and district court under state law. We could even change the charge to a drug paraphernalia offense and send his case to the city of Wichita. How do you think we should proceed concerning Jones' February 6, 2005 cocaine possession? (30%) He will probably plead guilty unless we send him to federal court. Where do you want to file the case? (20%) Smith has sold cocaine to our undercover agents on two occasions: July 12, 2005 and August 3, 2005. We have found no prior record on this individual, bu.

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You are a police officer assigned to a task force that is investigating major drug trafficking operations in your jurisdiction. As part of the investigative process, a judge has issued a wiretap order for a suspect’s phone. You are assigned the responsibility of monitoring phone conversations, and you overhear the suspect as well as other individuals who may or may not be involved in the drug ring. Before obtaining enough evidence to arrest and prosecute the suspect, you hear evidence related to other types of criminal activity. Assignment Guidelines Address the following in 900–1,200 words: What constitutional issues are involved in the scenario that dictates what you can and cannot do related to the evidence of other criminal activity outside the scope of the original wiretap order? Explain. If you arrest the other individuals for the crimes not associated with the reasons for the wiretap, what happens to any future evidence that might be obtained from the wiretap? Why? If you fail to arrest the other individuals, are there any potential risks involved? Explain you answer. Be sure to reference all sources using APA style. .

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You are a patient at seeing a Plastic Surgeon for a consultation. During your visit, the physician takes out his cell phone and takes several pictures of the areas for the surgery. During this process the physician explains that this will be a part of his before and after collection. Is there a problem with him using his personal cell phone and not a camera dedicated to the medical practice? Did you sign some disclaimer saying photos could be taken for non-medical purposes? How do you feel about what the physician did? Are there any violation(s)? If so, explain. How would you handle this situation? Create a 2-3 page paper to answer the questions in this case study. .

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You are a community health educator and you have been tasked with developing a presentation to be given in a setting to educate an audience on one specific kind of diabetes. Identify your audience. Examples include the following: Senior center Middle school A Workplace Create a 350- to 700-word resource as a way to share this information. Examples include the following: A social media page An information pamphlet A presentation Consider the best method so it is crafted in an appropriate and understandable way for your identified audience. Choose from the two following options, which kind of diabetes you'll be reporting on: Option A: Type I How society views diabetes (what society thinks it is versus what it actually is, common beliefs and practices) Signs and symptoms Compliance with treatment regimens Impact on health care resources Option B: Type II How society views diabetes (what society thinks it is versus what it actually is) Preventive measures Making the right decisions to live a healthy life Compliance with common beliefs Impact on health care resources .

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You and your team have completed your fieldwork and have a handful of other considerations before you compete the audit and issue your report. These activities are designed to ensure nothing significant has occurred between the completion of your fieldwork and the issuing of the audit report. You are assigned as a senior on the staff, in line to be promoted to manager, to instruct the other staff on the importance of considering contingent liabilities, letters from client lawyers, and subsequent events. Create a 10- to 12-slide presentation for the staff. Explain the importance of reviewing for contingent liabilities and subsequent events. Describe the requirements for reviewing for contingent liabilities and subsequent events. The Company selected is "APPLE" What I need to concentrate on is complete 5 slides DESCRIBING THE REQUIREMENTS FOR REVIEWING FOR CONTINGENT LIABILITIES AND SUBSEQUENT EVENTS. AND THE CONCLUSION USE SPEAKER NOTES AS WELL. .

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xxxx, great post. I agree that as technology has grown so has the influence of the media. It is now that we can see it as it is happening, but most time we have someone "telling us" what is happening. I agree that the public is given information passed on through society's filters. This can be dangerous depending on who is sending and releasing the information. I also agree that our dress choices are influenced by the media, especially social media at this point. Some many other things are put out there and most time it’s a false image. It is sad that sometimes people build their lives upon social media and its "famous" people. It is sad that some people are not being themselves because they are following a lie on social media. As a people we must learn that it’s ok not to follow the masses and be ourselves, and not believe the lie that you are nothing if you don't have the life, the job, and the things that is portrayed in the media. .

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Yes Richard I agree with you. The American Red Cross has been working alongside families and communities in Haiti for more than 10 years. When a 7.0 earthquake struck the country in 2010, Americans’ generosity has made this critical work possible. Thanks to donations from across the United States, American Red Cross continue to help Haitians recover from these disasters. They still provide food, water, medical care, sanitation and emergency shelter to families in need. Over the past seven years, they have funded more than 50 hospitals and clinics in Haiti and so much more.They continue working alongside the Haitian Red Cross to ensure that recovery is long-lasting and that families are prepared for future disasters that may come their way I NEED YOU TO COMMENT FROM THIS POST, NO MORE THAN 150 WORDS NEEDED AND A REFERNCE PLEASE .

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Yet society has in every possible way created the impression that only some are in God’s favor and the others out. By our dress, color, nationality, wealth, age, gender, education, language, looks, and health, others can recognize instantly whether we are blessed or cursed, beloved or rejected. There are enormous benefits in going along with this selective grading of human beings, and severe penalties inflicted for its rejection. For these that God does not sit atop the pyramid of power accidents of genetics and class determine one’s social location and power, and anyone who tampers with them undermines the foundations of unequal privilege. To say legitimating the entire edifice, does not favor some and reject others, is to expose the entire structure as human contrivance established in defiance of God’s very nature. ––Walter Wink 300 words for forum. How do Wink's ideas about privilege and power compare to Johnson's, Ehrenreich's, and Bader-Saye's ideas? [This question casts a wide net; please feel free to write about the ideas in which you are most interested.] How are they different? How might you integrate Bader-Saye's ideas about the risks of hospitality, generosity and peacemaking with Wink’s theology of social transformation [as represented in his quotation above]? How might you use the experiences/stories of the people we have read about/viewed/listened to this semester including all of the following: the women in Ehrenreich's Nickel and Dimed, the characters from your Multicultural Children's Picture Book the characters from Hotel Rwanda, Come See the Paradise and El Norte the characters in If These Walls Could Talk 2 The Girls Next Door In your posting please use these stories to illustrate Wink’s view of the connection between social transformation and our commitment to the general welfare-- regardless of our social location. Post three questions about how Nickel and Dimed and Following Jesus in a Culture of Fear deal with the focus of this forum and respond to at least four other questions posted by the other members of your cohort. .

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xxxxx comment 1 xxxxx, I believe America only sees left/right, liberal/conservative, one's race/others' race, one's religion/others' religion, etc. To be fair, there are important issues that we do face but the media has pulled both further from the center. This is done to keep us preoccupied in conflict so we ignore what is being done in front of our faces, which is politicians/media/wealthy elites are controlling the government/financial system/media to mold the public's views and what they buy. By them focusing on these secondary issues and differences, we are missing the root problem: money in politics. These legal bribes guarantee that we are not represented in legislation unless enough people oppose the current law. Comment 2 Nicely said, it is amazing how money can be used to basically buy anything in the world, even our politicians. The Presidency, our Senators and Congressman, Governors, Mayor's and more. This allows for things like the rich getting richer and the poor or course getting poorer. It almost seems like there is no middle class anymore. Money plays a huge role in everyday life. Don't get me wrong, money and politicians has definitely been used in some cases for the good or doing the right thing. We cannot base everything evil or not perfect on money. We just have to be more responsible. .

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WWTC Active Directory Design WWTC office at New York is largely autonomous and few IT personnel to take care of day-to-day IT support activities such as password resets troubleshoot virus problems. You are concerned about sensitive data store in this location. You want to deploy a highly developed OU structure to implement security policies uniformly through GPO automatically at all domains, OU, and workstations. At this location Windows Server 2012 R2 is required providing the following 10 AD features : 1. Use BitLocker encryption technology for devices (server and Work station) disc space and volume. 2. Enables a BitLocker system on a wire d network to automatically unlock the system volume during boot (on capable Windows Server 2012 R2 networks), reducing internal help desk call volumes for lost PINs. 3. Create group policies settings to enforce that either Used Disk Space Only or Full Encryption is used when BitLocker is enabled on a drive. 4. Enable BranchCache in Windows Server 2012 for substantial performance, manageability, scalability, and availability improvements 5. Implement Cache Encryption to store encrypted data by default. This allows you to ensure data security without using drive encryption technologies. 6. Implement Failover cluster services 7. Implement File classification infrastructure feature to provide automatic classification process. 8. IP Address Management (IPAM) is an entirely new feature in Windows Server 2012 that provides highly customizable administrative and monitoring capabilities for the IP address infrastructure on a corporate network. 9. Smart cards and their associated personal identification numbers (PINs) are an increasingly popular, reliable, and cost-effective form of two-factor authentication. With the right controls in place, a user must have the smart card and know the PIN to gain access to network resources. 10. Implement Windows Deployment Services to enables you to remotely deploy Windows operating systems. You can use it to set up new computers by using a network-based installation. Other AD Deliverables : Create Active directory infrastructure to include recommended features Create OU level for users and devices in their respective OU Create Global, Universal, Local group. Each global group will contain all users in the corresponding department. Membership in the universal group is restrictive and membership can be assigned on the basis of least privileged principle. (For design purpose, you can assume that WTC as a Single Forest with multiple domains). Create appropriate GPO and GPO policies and determine where they will be applied .

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Wrongful Convictions and the Utilization of Eyewitness Accounts Write a 2 to 3 page paper responding to the following: APA FORMAT Identify the ethical issues within the field of criminal investigation as applied to wrongful conviction based upon tainted or faulty line-ups. In recent years we have seen many criminal convictions overturned for various reasons. One such reason is the “Eyewitness Account.” Address the ethical responsibilities of law enforcement in their requirements for fairness, and responsibility to ensure there are no wrongful convictions based upon false identification. Identify the processes utilized by law enforcement in the identification of suspects. Consider individuals making identifications, do so in error at times, others intentionally, or are led by law enforcement through improper actions i.e., prejudicial line-ups or photo arrays. .

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Written Report on Documentary: Enron: The Smartest Guys in the Room For this assignment view the video, ENRON: The Smartest Guys in the Room, [1 hr. & 50 min]. Write a critique of the film in 4-5 page double-spaced paper. Answer each of the following questions in your essay. The written assessment of Enron is due according to Syllabus. Submit a paper copy in class and also post it on BB website SafeAssign. 2. Describe the dominant culture of ENRON and the subculture of Enron’s trading group. 3. Do you believe that Enron’ failure is a result of the behavior of “a few bad men”, or a demonstration of the “dark shadow of the American dream”? Explain. 4. What did Skilling say is the only thing that motivates people? Do you agree or disagree? 5. Describe the PRC (performance review committee). Why was it referred to as “rank and yank”? What was its effect? What is your opinion of the ethics of the practice? 6. Describe Enron’s initiative on broadband technology. 7. What was Arthur Andersen’s conflict of interest in regards to Enron? What could have been done to prevent this conflict of interest? 8. How did Skilling treat Fortune author Bethany McLean when she started asking questions about Enron’s financials? Do you think this was a tactic, and if so, what did he hope to achieve by it? 9. What are three important “takeaway” messages you learned from this documentary? .

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Written assignment,. please follow instruction.. Legislative Profiles United States Senate *You may put the answers to each questions directly into this document and submit. Choose one of the two United States Senators for the State of Texas or the State in which you live. 1. Name of the Senator 2. Address of the senator’s official website 3. The senator’s party affiliation (e.g. Republican, Democrat, Independent) 4. Name of the State represented 5. Senatorial Electoral history a. Last election the senator won i. Name of the senator’s opponent. ii. Results of the election. (E.g. Geisler def. Brownfield, 52%-48%) 6. Committee assignments a. Name all the committees the senator currently serves on. 7. Political beliefs (in addition to their political party affiliation note any important positions they have publically taken on various political issues). This should be in your own words and at least one paragraph long. Make sure you include the source of your information. 8. At least one quote that shows their political views on some topic. Be sure to include the source of your quote) 9. One-paragraph summary based on a video of the senator speaking either on the Senate floor or being interviewed on a news program. a. You will need to find a video online – should be at least 3 min. This can usually be found on the senator’s website or on YouTube. b. Include the web address of the video that I can watch—this is required. c. Summarize in a few sentences the main argument of the senator’s speech. United States House of Representatives 10. The nine-digit zip code of your home address. Check http://zip4.usps.com/zip4/welcome.jsp which is the zip code lookup on the United States Postal Service website. 11. The United States Congressional district in which you live. 12. Name of your Representative 13. Address of your representative’s official website 14. Your representative’s party affiliation (e.g. Republican, Democrat, Independent) 15. Congressional Electoral history a. Last election the representative won i. Name of the representative’s opponent. ii. Results of the election. (E.g. Geisler def. Brownfield, 52%-48%) 16. Committee assignments a. Name the committees the representative currently serves on. 17. Political beliefs (in addition to their political party affiliation note any important positions they have publically taken on various political issues). This should be in your own words. and at least one paragraph long. Make sure you include the source of your information. 18. At least one quote that shows their political views on some topic. Be sure to include the source of your quote. 19. One-paragraph summary based on a video of the congressman speaking either on the Senate floor or being interviewed on a news program. a. You will need to find a video online – should be at least 3 min, no longer than 10 min. Something like this can usually be fo.

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Written Assignment: Choose a Part 121 air carrier (such as American, Delta, Southwest, etc.) and provide data that shows how that enterprise has successfully employed competitive advantage obtained through the utilization of information technology to win and keep loyal customers or operate more efficiently in the reservations, maintenance, or operations departments. You may provide a historical example that would be found going back several decades. Learning from the past is a great way to succeed in the future. .

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WRITTEN ASSIGNMENT for Unit 11 is to write a eulogy, no longer than 2-3 minutes if actually presented, for a deceased person or about someone who is still alive (what you would you say). Write a possible “manuscript” that might have been transcribed from what you would have said. The same principles--creative intro, support, and conclusion, transitions—apply. Do not record the speech nor provide an outline. Here, simply upload and copy and paste the manuscript, written word-for-word. .

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