Craig Lazinsky Business Communications profile Nov 2012

1. CORE COMPETENCIES
Corporate Identity & Branding
Product Launch
Sales Support
Promotional Planning
Technical Writing
Strategic Marketing
Investor & Analyst Relations
Annual Reports
Brochures, Catalogs
Data Sheets
Product Selectors
Multimedia Content CRAIG B. LAZINSKY
Mobile Apps BUSINESS COMMUNICATIONS
Marketing Collateral
e-Promotions & Advertising NH Bus ID#628890 Craig Lazinsky
Product Positioning Business Communications
Budgeting 10 Nelson Farm Road, Derry, NH 03038
ROI Analysis E-mail: craiglazinsky@comcast.net
Public Relations
Social Media Strategy Mobile Tel: 603-560-1871 MARKETING COMMUNICATIONS
Sales Lead Demand Generation & e-BUSINESS PROFESSIONAL
Database Management http://www.linkedin.com/in/craiglazinsky
White Papers Experienced marketing and e-business
Technical Articles professional enabling technology organi-
Speaking Engagements
Merger and Acquisition Communications zations to build and optimize their brands.
and Integration Background spans fluid filtration, water
Trade Shows, Webinars Craig Lazinsky quality, life sciences, consumer/ com-
Meetings and Online Events Business Communications
Video Scripts mercial and medical electronics, product
Multimedia Presentations certification & safety testing, advanced
Competitive Analysis
Market Research
materials, renewable energy and home-
Business Intelligence land security.
Business and Media Outreach
Customer Communications
Website Content & Search Optimization
Industry Conferences
Sales events

2. MARKETING
COMMUNICATIONS &
e-BUSINESS
PROFESSIONAL
Experienced marketing and e-
business professional enabling technology
organizations to build and optimize their
brands. Background spans fluid filtration,
water quality, life sciences, consumer, commer-
cial and medical electronics, product certifi-
cation & safety testing, advanced materials,
EXPERIENCE
renewable energy and homeland security. MATERIALS & ENVIRONMENTAL
Deliverables include: Advanced Materials
Clean Membranes - water purification
• Website content, optimization, e-commerce
solutions, mobile applications NanoMas Technologies - nanomaterials
• e-marketing campaigns, digital communica- for printing flexible electronics, solar cells,
ELECTRONICS & TECHNOLOGY
tions and video development RFID, medical applications
• Corporate and marketing collateral,
Parker Hannifin Chomerics - electronic Water Quality
brochures, white papers, data sheets,
materials for electronics, telecommunica- Liquid Purification
presentations
tions, medical, fuel cells, renewable energy & Control
• Sales channel support, demand generation,
sales tools, sales lead and fulfillment Mettler Toledo –
Chemicals & Environmental Control
programs Pure water instruments for
• Public and media relations, trade shows, Alfa Aesar Research Chemicals
pharmaceutical, electronics,
customer seminars, meetings, online events food, beverage and power industries
• Strategy and execution for product position- United Technologies
ing and launch Carrier Air Conditioning
Entegris – Liquid/Gas Purification & Flow
• Brand image enhancement, market research, for semiconductors and photovoltaics
business intelligence SECURITY & DEFENSE
Bureau Veritas - Electronics safety testing
M2 Technologies
Non-Lethal Weapons Solutions Electronics Equipment & Instruments
Cookson Electronics/Speedline
Craig Lazinsky FLIR Systems Balzers Vacuum (Oerlikon)
Infrared cameras and night-vision Pfeiffer Vacuum – Vacuum pumps,
Business Communications surveillance analytical instruments