1. klaus estrugo eckstein
innovation director, china r&d,
ericsson

2. INNOVATION long-term & short-term
Strategic and New Areas
Strategic Direction
Business Decision
External Research
Ericsson Co-operations
Research
Development End-users
Units Operators
Universities
Research Institutes
Other Industries
Focus
Now 5 years 10 years

3. Research - Innovation - Market
Universities Research
Institutes
Companies
The Research Institutes Industry
Universities
Activity
level
Research Testbeds Standardization Products
Competence Proof of concepts Standards and Time To Market Time
IPR, Concepts Demos requirements

4. How long time does it take?
From start of standardization to first product
1-3 years
Services MMS
3G TV
GSM IMS-VoIP
Technologies GPRS
Open Global Standards WCDMA
TD-SCDMA
3-5 years HSDPA
HSPAe
LTE
Spectrum allocation
GSM900
Preparation IMT-2000 core band
Prep IMT-2000 extension band
10-12 years
Prep IMT-Advanced
1990 1995 2000 2005 2010

5. EVERYTHING CONNECTED
Consumer Electronics Utilities & Home Automation
Automotive & Transport … any many more …
EVERYTHING CONNECTED
EVERYTHING IS SOCIAL

6. TRUSTED COMMUNICATIONS
› Secure networks interconnecting
everything
› Secure user-friendly services
› Robust and reliable platforms
TRUSTED COMMUNICATIONS
PRIVACY PROTECTION

7. Network Simplicity
› Plug & play for all network nodes
› Self-managed networks with automatic
optimization and corrective actions
MAKING HIGH PERFORMANCE
NETWORKS AFFORDABLE

8. Unlimited performance
› Faster and richer services, larger screens,
IPTV and 3D
› Networks perceived as without limitations
SERVICES ARE PRESENT
ALWAYS AND EVERYWHERE

9. Innovation ecosystem
One way to innovate new applications and
proactively improve our technology
in a sustainable way.
WE BUILDUP
A PARTNER ECOSYSTEM
WE CREATE
A COLLABORATION CULTURE
WE DRIVE TOWARDS
A WIN-WIN SITUATION

10. Create your innovation – Ericsson Labs
An initiative for open innovation by Ericsson Research
Download – Create – Upload – Publish – Evaluate

11. Cooling competence center
Suppliers
Cooling
Competence
Center
Internal
University
Resources

12. E-marketplace service
Consultant
supplier
s
ba o.w
e
.aid AiDeBao
www service
Market
channel Enterprises
with casual
with workers
consumers