1. Welcome
Advanced social media for non-profits
How your organization can create an app of your own
@CarusoApps #nonprofitapps

2. Advanced Social Media & Apps
forYour Non-Profit:

3. Who Are We
• Craig Caruso from Staten Island, NY
• Patrick Bianchi from Howell, NJ
• We have extensive backgrounds in iPhone
App & Wordpress development

4. Qualifications
Craig:
• A 2004 graduate of DeVry University.
• Learned Objective C 2 years ago to learn the App
Store.
Patrick:
• 2006 graduate of DeVry University
• Continuing studies in Computer Science

5. Press
• Dock Street
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• Staten Island
•
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6. Advanced Social
Media
• How are you communicating your message?
• What tools do you use to get the word
out?

7. Social Media Tools
• HARO
• Twitter #
• TweetDeck
• Wordpress
• Google Alerts
• Mail Chimp

8. Social Media Sites
• Facebook
• Twitter
• Instagram
• Google +
• Quora
• LinkedIn
• Youtube
• Digg
• Pinterest

9. iPhone App Developer
Stats
• 550,000 apps on the App Store
• 170,000 apps for iPad
• $4 Billion in App Sales

10. Non Profit Apps
• YMCA (Free)
• Salvation Army (Free)
• NPR (Free)
• AMNH (Free)

11. Interesting Stats
• The number of users accessing the Internet
from their mobile devices will soon surpass
the number of users who access it from
their PCs
• Websites are turning on mobile versions of
their sites and/or switching to HTML5
• Social is HUGE

12. Getting Noticed in
the App Store
• Graphics
• Content
• Keywords
• What does you app really do?

13. Funding your App
• Appbackr
• Kickstarter
• Barter System

14. Social Media & Apps
• Facebook and Twitter offer open API’s
• Documentation is awesome
• Forums are great for help with integrating
these services into your app

15. Q&A Session
• Does anyone have any questions?