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BOOK JACKET DESIGN
Courtney McNary
Visual Communications
University of Kansas, Spring 2014
PROJECT OVERVIEW
A book jacket communicates to the reader the
mood, tone, and sometimes story line of the
book that they are about to read. Book Jacket’s
should grab people’s attention and portray
meaning. I chose to redesign the novel, “Texts
From Bennett,” by Mac Lethal because it is a
hilarious, crazy, and original book. Also, I do not
think the original cover was the perfect choice
because the scene with a phone in a beer glass
never actually appears in the novel. It does tell
the reader about his character, however, I felt
the jacket could be executed more effectively. I
read, took notes, and analyzed this novel. My research gave me the information needed in order
to design 3 different book jacket approaches: a
typographic, image-based, and non-computer.
ORIGINAL BOOK COVER DESIGN
BOOK SYNOPSIS
Hardworking Kansas City Rapper Mac Lethal has
a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs
and foul language, claims to be 13 percent black,
and swears he speaks “da female language.”
(Strangely that last one sort of seems true.)
	
But as different as they are, when Bennett and
his mom lose their home, Mac’s got their backs.
They’re family after all. Sure, it takes patience to
live with the eternally smoked-out Bennett and
the pill-popped Aunt Lily, but he can handle it.

You know who can’t? Mac’s very pretty, WASPy,
very uptight girlfriend. So as his once-peaceful
household gets completely crazy, Mac learns
that blood wanna-be-Crips are thicker than
water, that his little cousin flawed, irreverent, and
basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he
really has no idea what’s up with girls.
BOOK COVER INSPIRATION:
IMAGE BASED
BOOK COVER INSPIRATION:
TYPE BASED
BOOK COVER INSPIRATION:
NON-COMPUTER
BOOK RESEARCH:
ABOUT THE AUTHOR
Author: Mac Lethal
Real name: David McCleary Sheldon
Indie hip hop artist, From Kansas City, Missouri,
Irish, Founded Black Clover Records, He rapped
“Look at Me Now” while preparing pancakes in
his kitchen on youtube and reached millions of
views. This led to interviews with CNN and The
Washington Post. In 1998 he would go on to win
several rap battles against local emcees from
rival Kansas City high schools, and began to generate a buzz amongst the very small, tightly knit
Kansas City underground hip-hop community.

Mac entered the emcee battle at Scribble Jam
hip-hop festival in August 2001 and took second
place in the finals. He returned in 2002 and won
the competition, and took second place in 2004.
Sage Francis would later take Mac on the F*ck
Clear Channel Tour in 2004.
In 2006, Mac Lethal founded Black Clover Records with longtime friend Jeremy Willis. Mac
Lethal hosts Black Clover Radio Hour on the Kansas City alternative station 96.5 The Buzz. It has
aired every Sunday night since the end of 2005.
BOOK RESEARCH:
ABOUT THE BLOG
The top of Mac Lethal’s blog says:
These are text messages I exchange with my 17
year old cousin Bennett. He is a white boy that
thinks he’s a crip, is currently unemployed, has
a girlfriend named Mercedes, and is one of the
most unintentionally funny and brilliant souls on
the planet.
By the way, this blog is 100% real.
BOOK RESEARCH:
CHARACTERS
Mac Lethal: stable, mature, career driven, has a
future, cares about others, has a girlfriend, cares
about his family, grateful, excited, wants others
to succeed, cares about his reputation
Bennett: crazy, extreme, immature, thief, bum,
liar, druggy, wasteful, rude, uneducated, no
values, lost, troubled mother, no future, doesn’t
care about others, disrespects women, ungrateful, hilarious, creative, no grammar, seems like
he’s from another planet, ridiculous
Harper: Rich, sometimes rude, needy, crabby,
judgemental

Bennett’s Friends: Similar to Bennett, crazy,
extreme, immature, considered to be in a gang,
“crips”
Christina: Mac’s new girl who he falls in love with
Mercedes: Bennett’s psycho ex-girlfriend
Mac’s Neighbors: clueless, gullible, naive, easily
persuaded
BOOK RESEARCH:
PLACE
The story is taken place in Kansas City, Missouri.
Main settings:
Mac’s house: clean, orderly, nice, multiple rooms,
backyard, parties in the house
Bennett’s work: Bennett making food, slacking
off, working hard, texting at work
Bennett roaming the streets: Bennett stealing
cats, hanging out with Mac’s neighbor, hanging
out with a random elderly lady, partying, smoking, stealing from Neighbor’s, lying to neighbor’s
Mac touring
BOOK COVER SKETCHES:
TYPE BASED
BOOK COVER SKETCHES:
IMAGE BASED
BOOK COVER SKETCHES:
IMAGE BASED
REFERENCE PHOTOS:
TITLE PAGE EXPLORATION:

Texts
From
Bennett

Texts
From
Bennett
texz fwom
BENNETT
Texts From Bennett

texts
from
bennett
texts from
bennett
Texts
From
Bennett
BOOK COVER PROCESS:
ROUND ONE: TYPE BASED

M A C

L E T H A L

M A C

L E T H A L

A Novel by Mac Lethal

A Novel by Mac Lethal

A Novel by Mac Lethal
BOOK COVER PROCESS:
ROUND ONE: IMAGE BASED

TEXTS

TEXTS from
Bennett

FROM

BENNETT
A Novel by Mac Lethal
A Novel by Mac Lethal

TEXTS
Bennett

FROM

BENNETT
A Novel by Mac Lethal

A NOVEL BY MAC LETHAL
A Novel by Mac Lethal

TEXTS
from
Bennett
A Novel by Mac Lethal
BOOK COVER PROCESS:
ROUND ONE: NON-COMPUTER
M A C

TEXTS
from
Bennett

Texts

From

Bennett

A Novel by Mac Lethal
M A C

L E T H A L

Texts

From

Bennett
Bennett
A Novel by Mac Lethal

L E T H A L
BOOK JACKET PROCESS:
ROUND TWO: TYPE BASED
Everyone and their sister
loves the Texts from
Bennett Blog:
“Hilarious.” Joe Rogan
“Accidental genius.” Spin
“Masterful. Absolutely
brilliant.” Colin Quin
“Hilarious! Bennett
cracks me up beyond
belief.” Chamillionaire
“This is the funniest blog
ever!” Kevin Hart

YO, READ DIS BUUK BITCHZ.

BENNETT, I DON’T THINK YOU
SHOULD CALL POTENTIAL
BOOK BUYERS BITCHEZ.

WAT? BITCHEZ LUV ME!

Hardworking Kansas City Rapper Mac Lethal has a
problem, and its name is Bennett. His wannabe gangsta
cousin is seventeen, uses drugs and foul language, claims
to be 13 percent black, and swears he speaks “da female
language.” (Strangely that last one sort of seems true.)
But as different as they are, when Bennett and his
mom lose their home, Mac’s got their backs. They’re family
after all. Sure, it takes patience to live with the eternally
smoked-out Bennett and the pill-popped Aunt Lily, but he
can handle it.
You know who can’t? Mac’s very pretty, WASPy, very
uptight girlfriend. So as his once-peaceful household gets
completely crazy, Mac learns that blood wanna-be-Crips
are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has
no idea what’s up with girls.

MAC LETHAL

BENNETT, I DON’T THINK YOU
SHOULD CALL POTENTIAL
BOOK BUYERS BITCHEZ.
WAT? BITCHEZ LUV ME!

Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His
wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13
percent black, and swears he speaks “da female language.” (Strangely that last one sort
of seems true.)
But as different as they are, when Bennett and his mom lose their home, Mac’s
got their backs. They’re family after all. Sure, it takes patience to live with the eternally
smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it.
You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his
once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips
are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday
morning cartoon gone horrible wrong has become his mentor, and that he really has no
idea what’s up with girls.

TEXTS
FROM
BENNET

M A C

Everyone and their sister loves the Texts from Bennett Blog:
“Hilarious.” Joe Rogan
“Accidental genius.” Spin
“Masterful. Absolutely brilliant.” Colin Quin
“Hilarious! Bennett cracks me up beyond belief.” Chamillionaire
“This is the funniest blog ever!” Kevin Hart

TEXTS FROM BENNET

YO, READ DIS BUUK BITCHZ.

L E T H A L

M A C

L E T H A L
BOOK JACKET PROCESS:
ROUND TWO: NON-COMPUTER

YO, READ DIS BUUK BITCHZ.
BENNETT, I DON’T THINK YOU
SHOULD CALL POTENTIAL
BOOK BUYERS BITCHEZ.
WAT? BITCHEZ LUV ME!

Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His
wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13
percent black, and swears he speaks “da female language.” (Strangely that last one sort
of seems true.)
But as different as they are, when Bennett and his mom lose their home, Mac’s
got their backs. They’re family after all. Sure, it takes patience to live with the eternally
smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it.
You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his
once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips
are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday
morning cartoon gone horrible wrong has become his mentor, and that he really has no
idea what’s up with girls.

HANDWRITTEN
MACLETHAL

Everyone and their sister loves the Texts from Bennett Blog:
“Hilarious.” Joe Rogan
“Accidental genius.” Spin
“Masterful. Absolutely brilliant.” Colin Quin
“Hilarious! Bennett cracks me up beyond belief.” Chamillionaire
“This is the funniest blog ever!” Kevin Hart

BENNETT, I DON’T THINK YOU SHOULD CALL
POTENTIAL BOOK BUYERS BITCHEZ.

WAT? BITCHEZ LUV ME!

Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His
wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13
percent black, and swears he speaks “da female language.” (Strangely that last one sort
of seems true.)
But as different as they are, when Bennett and his mom lose their home, Mac’s
got their backs. They’re family after all. Sure, it takes patience to live with the eternally
smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it.
You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his
once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips
are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday
morning cartoon gone horrible wrong has become his mentor, and that he really has no
idea what’s up with girls.

TEXTS FROM BENNETT

YO, READ DIS BUUK BITCHZ.

Everyone and their sister loves the Texts from Bennett Blog:
“Hilarious.” Joe Rogan
“Accidental genius.” Spin
“Masterful. Absolutely brilliant.” Colin Quin
“Hilarious! Bennett cracks me up beyond belief.” Chamillionaire
“This is the funniest blog ever!” Kevin Hart

M A C

L E T H A L
BOOK JACKET PROCESS:
ROUND TWO: IMAGE BASED
BENNETT, I DON’T THINK YOU
SHOULD CALL POTENTIAL
BOOK BUYERS BITCHEZ.
WAT? BITCHEZ LUV ME!

Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His
wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13
percent black, and swears he speaks “da female language.” (Strangely that last one sort
of seems true.)
But as different as they are, when Bennett and his mom lose their home, Mac’s
got their backs. They’re family after all. Sure, it takes patience to live with the eternally
smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it.
You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his
once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips
are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday
morning cartoon gone horrible wrong has become his mentor, and that he really has no
idea what’s up with girls.

TEXTS FROM BENNET

YO, READ DIS BUUK BITCHZ.

TEXTS
FROM
BENNETT

Everyone and their sister loves the Texts from Bennett Blog:
“Hilarious.” Joe Rogan
“Accidental genius.” Spin
“Masterful. Absolutely brilliant.” Colin Quin
“Hilarious! Bennett cracks me up beyond belief.” Chamillionaire
“This is the funniest blog ever!” Kevin Hart

BENNETT, I DON’T THINK YOU SHOULD CALL
POTENTIAL BOOK BUYERS BITCHEZ.

WAT? BITCHEZ LUV ME!

Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His
wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13
percent black, and swears he speaks “da female language.” (Strangely that last one sort
of seems true.)
But as different as they are, when Bennett and his mom lose their home, Mac’s
got their backs. They’re family after all. Sure, it takes patience to live with the eternally
smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it.
You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his
once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips
are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday
morning cartoon gone horrible wrong has become his mentor, and that he really has no
idea what’s up with girls.

TEXTS FROM BENNET

YO, READ DIS BUUK BITCHZ.

TEXTS
FROM
BENNETT

Everyone and their sister loves the Texts from Bennett Blog:
“Hilarious.” Joe Rogan
“Accidental genius.” Spin
“Masterful. Absolutely brilliant.” Colin Quin
“Hilarious! Bennett cracks me up beyond belief.” Chamillionaire
“This is the funniest blog ever!” Kevin Hart

MAC LETHAL
BOOK JACKET PROCESS:
ROUND THREE: FULL JACKETS

BENNETT, I DON’T THINK YOU SHOULD CALL
POTENTIAL BOOK BUYERS BITCHEZ.

WAT? BITCHEZ LUV ME!

Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His
wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13
percent black, and swears he speaks “da female language.” (Strangely that last one sort
of seems true.)
But as different as they are, when Bennett and his mom lose their home, Mac’s
got their backs. They’re family after all. Sure, it takes patience to live with the eternally
smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it.
You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his
once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips
are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday
morning cartoon gone horrible wrong has become his mentor, and that he really has no
idea what’s up with girls.
Everyone and their sister loves the Texts from Bennett Blog:
“Hilarious.” Joe Rogan
“Accidental genius.” Spin
“Masterful. Absolutely brilliant.” Colin Quin
“Hilarious! Bennett cracks me up beyond belief.” Chamillionaire
“This is the funniest blog ever!” Kevin Hart

TEXTS FROM BENNETT

YO, READ DIS BUUK BITCHZ.

Everyone and their sister
loves the Texts from
Bennett Blog:
“Hilarious.” Joe Rogan
“Accidental genius.” Spin
“Masterful. Absolutely
brilliant.” Colin Quin
“Hilarious! Bennett
cracks me up beyond
belief.” Chamillionaire
“This is the funniest blog
ever!” Kevin Hart

Everyone and their sister
loves the Texts from
Bennett Blog:

Everyone and their sister
loves the Texts from
Bennett Blog:

Hardworking Kansas City Rapper Mac Lethal has a
problem, and its name is Bennett. His wannabe gangsta
cousin is seventeen, uses drugs and foul language, claims
to be 13 percent black, and swears he speaks “da female
language.” (Strangely that last one sort of seems true.)
But as different as they are, when Bennett and his
mom lose their home, Mac’s got their backs. They’re family
after all. Sure, it takes patience to live with the eternally
smoked-out Bennett and the pill-popped Aunt Lily, but he
can handle it.
You know who can’t? Mac’s very pretty, WASPy, very
uptight girlfriend. So as his once-peaceful household gets
completely crazy, Mac learns that blood wanna-be-Crips
are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has
no idea what’s up with girls.

“Hilarious.” Joe Rogan
“Accidental genius.” Spin
“Masterful. Absolutely
brilliant.” Colin Quin
“Hilarious! Bennett
cracks me up beyond
belief.” Chamillionaire
“This is the funniest blog
ever!” Kevin Hart

“Hilarious.” Joe Rogan
“Accidental genius.” Spin
“Masterful. Absolutely
brilliant.” Colin Quin
“Hilarious! Bennett
cracks me up beyond
belief.” Chamillionaire
“This is the funniest blog
ever!” Kevin Hart

YO, READ DIS BUUK BITCHZ.

BENNETT, I DON’T THINK YOU
SHOULD CALL POTENTIAL
BOOK BUYERS BITCHEZ.

WAT? BITCHEZ LUV ME!

Hardworking Kansas City Rapper Mac Lethal has a
problem, and its name is Bennett. His wannabe gangsta
cousin is seventeen, uses drugs and foul language, claims
to be 13 percent black, and swears he speaks “da female
language.” (Strangely that last one sort of seems true.)
But as different as they are, when Bennett and his
mom lose their home, Mac’s got their backs. They’re family
after all. Sure, it takes patience to live with the eternally
smoked-out Bennett and the pill-popped Aunt Lily, but he
can handle it.
You know who can’t? Mac’s very pretty, WASPy, very
uptight girlfriend. So as his once-peaceful household gets
completely crazy, Mac learns that blood wanna-be-Crips
are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has
no idea what’s up with girls.

MAC LETHAL
OTHER VARIOUS EXPLORATION:
TITLE PAGES & END PAGES
BOOK JACKET PROCESS:
IMAGE BASED FULL JACKET
BOOK JACKET PROCESS:
NON-COMPUTER FULL JACKET

Everyone and their sister
loves the Texts from Bennett
Blog:
“Hilarious.”
- Joe Rogan

is a kansas city, Missouribased rapper and founder of
the Black Clover Records
Label whose self-released
albums have charted in the
top 100 on Billboard and
whose videos have gone
viral online. You can connect
with him via Facebook and
Twitter, @MacLethal

Hardworking Kansas City Rapper Mac
Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims
to be 13 percent black, and swears he
speaks “da female language.” (Strangely
that last one sort of seems true.)
But as different as they are, when
Bennett and his mom lose their home, Mac’s
got their backs. They’re family after all. Sure,
it takes patience to live with the eternally
smoked-out Bennett and the pill-popped
Aunt Lily, but he can handle it.
You know who can’t? Mac’s very
pretty, WASPy, very uptight girlfriend. So as
his once-peaceful household gets completely crazy, Mac learns that blood wannabe-Crips are thicker than water, that his
little cousin flawed, irreverent, and basically
a Saturday morning cartoon gone horrible
wrong has become his mentor, and that he
really has no idea what’s up with girls.

“Accidental genius.”
- Spin

“Masterful. Absolutely
brilliant.”
- Colin Quin

“Hilarious! Bennett cracks
me up beyond belief.”
- Chamillionaire

“This is the funniest blog
ever!”
- Kevin Hart
BOOK JACKET PROCESS:
TYPE BASED FULL JACKET

MAC LETHAL
is a kansas city,
Missouri-based rapper
and founder of the
Black Clover Records
Label whose selfreleased albums have
charted in the top 100
on Billboard and whose
videos have gone viral
online. You can connect
with him via Facebook
and Twitter, @MacLethal

YO, READ DIS BUUK BITCHZ.

WAT? BITCHEZ LUV ME!

“Hilarious.”
- Joe Rogan

“Accidental genius.”
- Spin

Hardworking Kansas City Rapper Mac
Lethal has a problem, and its name is Bennett. His
wannabe gangsta cousin is seventeen, uses drugs
and foul language, claims to be 13 percent black,
and swears he speaks “da female language.”
(Strangely that last one sort of seems true.)
But as different as they are, when Bennett
and his mom lose their home, Mac’s got their
backs. They’re family after all. Sure, it takes
patience to live with the eternally smoked-out
Bennett and the pill-popped Aunt Lily, but he can
handle it.
You know who can’t? Mac’s very pretty,
WASPy, very uptight girlfriend. So as his oncepeaceful household gets completely crazy, Mac
learns that blood wanna-be-Crips are thicker than
water, that his little cousin flawed, irreverent, and
basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he
really has no idea what’s up with girls.

“Masterful. Absolutely brilliant.”
- Colin Quin

“Hilarious! Bennett cracks me
up beyond belief.”
- Chamillionaire

MAC LETHAL

BENNETT, I DON’T THINK YOU
SHOULD CALL POTENTIAL
BOOK BUYERS BITCHEZ.

Everyone and their sister loves
the Texts from Bennett Blog:

“This is the funniest blog
ever!”
- Kevin Hart

MAC LETHAL
BOOK JACKET FINAL:
IMAGE BASED FINAL JACKET

GALLERY BOOKS
A Division of Simon & Schuster
A CBS COMPANY
BOOK JACKET FINAL:
IMAGE BASED FINAL END PAGES & TITLE PAGE

Gallery Books
A Division of Simon & Schuster, Inc.
1230 Avenue of the Americans
New York, NY 10020
Copyright 2013 by David Sheldon
BOOK JACKET FINAL:
NON-COMPUTER FINAL JACKET

“I took 3 big ass bong hits at my nigga Craig house den watch a show
about black holez. a black hole is dis thing in space Dat can crush

Everyone and their sister loves the
Texts from Bennett Blog:

plannits and u can travel thru time in dem. do u think butt holes are da
same.? if u travel thru a girls butt hole u can go to anotha dimenseion ?
Dats where they get da name Asstronat nigga.!”

“Hilarious.”
- Joe Rogan

“Sigh. Goodnight dude.”
“Accidental genius.”
- Spin
Hardworking Kansas City Rapper Mac Lethal has a problem, and
its name is Bennett. His wannabe gangsta cousin is seventeen, uses
drugs and foul language, claims to be 13 percent black, and swears he

“Masterful. Absolutely brilliant.”
- Colin Quin

speaks “da female language.” (Strangely that last one sort of seems
true.)
But as different as they are, when Bennett and his mom lose
their home, Mac’s got their backs. They’re family after all. Sure, it takes
is a Kansas City, Missouribased rapper and founder of the
Black Clover Records Label
whose self-released albums
have charted in the top 100 on
Billboard and whose videos
have gone viral online. You can
connect with him via Facebook

patience to live with the eternally smoked-out Bennett and the

“Hilarious! Bennett cracks me up
beyond belief.”
- Chamillionaire

pill-popped Aunt Lily, but he can handle it.
You know who can’t? Mac’s very pretty, WASPy, very uptight
girlfriend. So as his once-peaceful household gets completely crazy, Mac
learns that blood wanna-be-Crips are thicker than water, that his little
cousin flawed, irreverent, and basically a Saturday morning cartoon gone
horrible wrong has become his mentor, and that he really has no idea
what’s up with girls.

and Twitter, @MacLethal

GALLERY BOOKS
A Division of Simon & Schuster
A CBS COMPANY

“This is the funniest blog ever!”
- Kevin Hart
BOOK JACKET FINAL:
NON-COMPUTER FINAL END PAGES & TITLE PAGE

Gallery Books
A Division of Simon & Schuster, Inc.
1230 Avenue of the Americans
New York, NY 10020
Copyright 2013 by David Sheldon
BOOK JACKET FINAL:
TYPE BASED FINAL JACKET

MAC LETHAL

Everyone and their sister loves
the Texts from Bennett Blog:

is a kansas city, Missouribased rapper and founder
of the Black Clover

“Hilarious.”

Records Label whose

- Joe Rogan

self-released albums have
charted in the top 100 on
Billboard and whose

“Accidental genius.”

videos have gone viral
online. You can connect
with him via Facebook and
Twitter, @MacLethal

- Spin
Hardworking Kansas City Rapper Mac Lethal has a
problem, and its name is Bennett. His wannabe gangsta
“Masterful. Absolutely brilliant.”

cousin is seventeen, uses drugs and foul language, claims

- Colin Quin

to be 13 percent black, and swears he speaks “da female
language.” (Strangely that last one sort of seems true.)
But as different as they are, when Bennett and his

“Hilarious! Bennett cracks me up

mom lose their home, Mac’s got their backs. They’re
YO, READ DIS BUUK BITCHZ.

beyond belief.”

family after all. Sure, it takes patience to live with the

- Chamillionaire

eternally smoked-out Bennett and the pill-popped Aunt
Lily, but he can handle it.
You know who can’t? Mac’s very pretty, WASPy,

BENNETT, I DON’T THINK YOU
SHOULD CALL POTENTIAL
BOOK BUYERS BITCHEZ.

“This is the funniest blog ever!”

very uptight girlfriend. So as his once-peaceful household

- Kevin Hart

gets completely crazy, Mac learns that blood wanna-beCrips are thicker than water, that his little cousin flawed,
irreverent, and basically a Saturday morning cartoon gone
horrible wrong has become his mentor, and that he really
has no idea what’s up with girls.

GALLERY BOOKS
A Division of Simon & Schuster
A CBS COMPANY

MAC L E T HA L

WAT? BITCHEZ LUV ME!

MAC LETHAL
BOOK JACKET FINAL:
TYPE BASED FINAL END PAGES & TITLE PAGE

MAC LETHAL

Gallery Books
A Division of Simon & Schuster, Inc.
1230 Avenue of the Americans
New York, NY 10020
Copyright 2013 by David Sheldon
BOOK JACKET FINAL:
TITLE PAGES

MAC LETHAL

Gallery Books
A Division of Simon & Schuster, Inc.
1230 Avenue of the Americans
New York, NY 10020
Copyright 2013 by David Sheldon

Gallery Books
A Division of Simon & Schuster, Inc.
1230 Avenue of the Americans
New York, NY 10020
Copyright 2013 by David Sheldon

Gallery Books
A Division of Simon & Schuster, Inc.
1230 Avenue of the Americans
New York, NY 10020
Copyright 2013 by David Sheldon
BOOK JACKET FINAL:
END PAGES
MOCK UPS:
IMAGE BASED FRONT
MOCK UPS:
IMAGE BASED FRONT & BACK
MOCK UPS:
NON-COMPUTER FRONT
MOCK UPS:
NON-COMPUTER FRONT & BACK
MOCK UPS:
TYPE BASED FRONT
MOCK UPS:
TYPE BASED FRONT & BACK
MOCK UPS:
THREE BOOK COVERS: TYPE BASED, NON-COMPUTER, IMAGE BASED

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Courtney mcnary process

  • 1. BOOK JACKET DESIGN Courtney McNary Visual Communications University of Kansas, Spring 2014
  • 2. PROJECT OVERVIEW A book jacket communicates to the reader the mood, tone, and sometimes story line of the book that they are about to read. Book Jacket’s should grab people’s attention and portray meaning. I chose to redesign the novel, “Texts From Bennett,” by Mac Lethal because it is a hilarious, crazy, and original book. Also, I do not think the original cover was the perfect choice because the scene with a phone in a beer glass never actually appears in the novel. It does tell the reader about his character, however, I felt the jacket could be executed more effectively. I read, took notes, and analyzed this novel. My research gave me the information needed in order to design 3 different book jacket approaches: a typographic, image-based, and non-computer.
  • 4. BOOK SYNOPSIS Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls.
  • 8. BOOK RESEARCH: ABOUT THE AUTHOR Author: Mac Lethal Real name: David McCleary Sheldon Indie hip hop artist, From Kansas City, Missouri, Irish, Founded Black Clover Records, He rapped “Look at Me Now” while preparing pancakes in his kitchen on youtube and reached millions of views. This led to interviews with CNN and The Washington Post. In 1998 he would go on to win several rap battles against local emcees from rival Kansas City high schools, and began to generate a buzz amongst the very small, tightly knit Kansas City underground hip-hop community. Mac entered the emcee battle at Scribble Jam hip-hop festival in August 2001 and took second place in the finals. He returned in 2002 and won the competition, and took second place in 2004. Sage Francis would later take Mac on the F*ck Clear Channel Tour in 2004. In 2006, Mac Lethal founded Black Clover Records with longtime friend Jeremy Willis. Mac Lethal hosts Black Clover Radio Hour on the Kansas City alternative station 96.5 The Buzz. It has aired every Sunday night since the end of 2005.
  • 9. BOOK RESEARCH: ABOUT THE BLOG The top of Mac Lethal’s blog says: These are text messages I exchange with my 17 year old cousin Bennett. He is a white boy that thinks he’s a crip, is currently unemployed, has a girlfriend named Mercedes, and is one of the most unintentionally funny and brilliant souls on the planet. By the way, this blog is 100% real.
  • 10. BOOK RESEARCH: CHARACTERS Mac Lethal: stable, mature, career driven, has a future, cares about others, has a girlfriend, cares about his family, grateful, excited, wants others to succeed, cares about his reputation Bennett: crazy, extreme, immature, thief, bum, liar, druggy, wasteful, rude, uneducated, no values, lost, troubled mother, no future, doesn’t care about others, disrespects women, ungrateful, hilarious, creative, no grammar, seems like he’s from another planet, ridiculous Harper: Rich, sometimes rude, needy, crabby, judgemental Bennett’s Friends: Similar to Bennett, crazy, extreme, immature, considered to be in a gang, “crips” Christina: Mac’s new girl who he falls in love with Mercedes: Bennett’s psycho ex-girlfriend Mac’s Neighbors: clueless, gullible, naive, easily persuaded
  • 11. BOOK RESEARCH: PLACE The story is taken place in Kansas City, Missouri. Main settings: Mac’s house: clean, orderly, nice, multiple rooms, backyard, parties in the house Bennett’s work: Bennett making food, slacking off, working hard, texting at work Bennett roaming the streets: Bennett stealing cats, hanging out with Mac’s neighbor, hanging out with a random elderly lady, partying, smoking, stealing from Neighbor’s, lying to neighbor’s Mac touring
  • 16. TITLE PAGE EXPLORATION: Texts From Bennett Texts From Bennett texz fwom BENNETT Texts From Bennett texts from bennett texts from bennett Texts From Bennett
  • 17. BOOK COVER PROCESS: ROUND ONE: TYPE BASED M A C L E T H A L M A C L E T H A L A Novel by Mac Lethal A Novel by Mac Lethal A Novel by Mac Lethal
  • 18. BOOK COVER PROCESS: ROUND ONE: IMAGE BASED TEXTS TEXTS from Bennett FROM BENNETT A Novel by Mac Lethal A Novel by Mac Lethal TEXTS Bennett FROM BENNETT A Novel by Mac Lethal A NOVEL BY MAC LETHAL A Novel by Mac Lethal TEXTS from Bennett A Novel by Mac Lethal
  • 19. BOOK COVER PROCESS: ROUND ONE: NON-COMPUTER M A C TEXTS from Bennett Texts From Bennett A Novel by Mac Lethal M A C L E T H A L Texts From Bennett Bennett A Novel by Mac Lethal L E T H A L
  • 20. BOOK JACKET PROCESS: ROUND TWO: TYPE BASED Everyone and their sister loves the Texts from Bennett Blog: “Hilarious.” Joe Rogan “Accidental genius.” Spin “Masterful. Absolutely brilliant.” Colin Quin “Hilarious! Bennett cracks me up beyond belief.” Chamillionaire “This is the funniest blog ever!” Kevin Hart YO, READ DIS BUUK BITCHZ. BENNETT, I DON’T THINK YOU SHOULD CALL POTENTIAL BOOK BUYERS BITCHEZ. WAT? BITCHEZ LUV ME! Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. MAC LETHAL BENNETT, I DON’T THINK YOU SHOULD CALL POTENTIAL BOOK BUYERS BITCHEZ. WAT? BITCHEZ LUV ME! Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. TEXTS FROM BENNET M A C Everyone and their sister loves the Texts from Bennett Blog: “Hilarious.” Joe Rogan “Accidental genius.” Spin “Masterful. Absolutely brilliant.” Colin Quin “Hilarious! Bennett cracks me up beyond belief.” Chamillionaire “This is the funniest blog ever!” Kevin Hart TEXTS FROM BENNET YO, READ DIS BUUK BITCHZ. L E T H A L M A C L E T H A L
  • 21. BOOK JACKET PROCESS: ROUND TWO: NON-COMPUTER YO, READ DIS BUUK BITCHZ. BENNETT, I DON’T THINK YOU SHOULD CALL POTENTIAL BOOK BUYERS BITCHEZ. WAT? BITCHEZ LUV ME! Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. HANDWRITTEN MACLETHAL Everyone and their sister loves the Texts from Bennett Blog: “Hilarious.” Joe Rogan “Accidental genius.” Spin “Masterful. Absolutely brilliant.” Colin Quin “Hilarious! Bennett cracks me up beyond belief.” Chamillionaire “This is the funniest blog ever!” Kevin Hart BENNETT, I DON’T THINK YOU SHOULD CALL POTENTIAL BOOK BUYERS BITCHEZ. WAT? BITCHEZ LUV ME! Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. TEXTS FROM BENNETT YO, READ DIS BUUK BITCHZ. Everyone and their sister loves the Texts from Bennett Blog: “Hilarious.” Joe Rogan “Accidental genius.” Spin “Masterful. Absolutely brilliant.” Colin Quin “Hilarious! Bennett cracks me up beyond belief.” Chamillionaire “This is the funniest blog ever!” Kevin Hart M A C L E T H A L
  • 22. BOOK JACKET PROCESS: ROUND TWO: IMAGE BASED BENNETT, I DON’T THINK YOU SHOULD CALL POTENTIAL BOOK BUYERS BITCHEZ. WAT? BITCHEZ LUV ME! Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. TEXTS FROM BENNET YO, READ DIS BUUK BITCHZ. TEXTS FROM BENNETT Everyone and their sister loves the Texts from Bennett Blog: “Hilarious.” Joe Rogan “Accidental genius.” Spin “Masterful. Absolutely brilliant.” Colin Quin “Hilarious! Bennett cracks me up beyond belief.” Chamillionaire “This is the funniest blog ever!” Kevin Hart BENNETT, I DON’T THINK YOU SHOULD CALL POTENTIAL BOOK BUYERS BITCHEZ. WAT? BITCHEZ LUV ME! Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. TEXTS FROM BENNET YO, READ DIS BUUK BITCHZ. TEXTS FROM BENNETT Everyone and their sister loves the Texts from Bennett Blog: “Hilarious.” Joe Rogan “Accidental genius.” Spin “Masterful. Absolutely brilliant.” Colin Quin “Hilarious! Bennett cracks me up beyond belief.” Chamillionaire “This is the funniest blog ever!” Kevin Hart MAC LETHAL
  • 23. BOOK JACKET PROCESS: ROUND THREE: FULL JACKETS BENNETT, I DON’T THINK YOU SHOULD CALL POTENTIAL BOOK BUYERS BITCHEZ. WAT? BITCHEZ LUV ME! Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. Everyone and their sister loves the Texts from Bennett Blog: “Hilarious.” Joe Rogan “Accidental genius.” Spin “Masterful. Absolutely brilliant.” Colin Quin “Hilarious! Bennett cracks me up beyond belief.” Chamillionaire “This is the funniest blog ever!” Kevin Hart TEXTS FROM BENNETT YO, READ DIS BUUK BITCHZ. Everyone and their sister loves the Texts from Bennett Blog: “Hilarious.” Joe Rogan “Accidental genius.” Spin “Masterful. Absolutely brilliant.” Colin Quin “Hilarious! Bennett cracks me up beyond belief.” Chamillionaire “This is the funniest blog ever!” Kevin Hart Everyone and their sister loves the Texts from Bennett Blog: Everyone and their sister loves the Texts from Bennett Blog: Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. “Hilarious.” Joe Rogan “Accidental genius.” Spin “Masterful. Absolutely brilliant.” Colin Quin “Hilarious! Bennett cracks me up beyond belief.” Chamillionaire “This is the funniest blog ever!” Kevin Hart “Hilarious.” Joe Rogan “Accidental genius.” Spin “Masterful. Absolutely brilliant.” Colin Quin “Hilarious! Bennett cracks me up beyond belief.” Chamillionaire “This is the funniest blog ever!” Kevin Hart YO, READ DIS BUUK BITCHZ. BENNETT, I DON’T THINK YOU SHOULD CALL POTENTIAL BOOK BUYERS BITCHEZ. WAT? BITCHEZ LUV ME! Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. MAC LETHAL
  • 24. OTHER VARIOUS EXPLORATION: TITLE PAGES & END PAGES
  • 25. BOOK JACKET PROCESS: IMAGE BASED FULL JACKET
  • 26. BOOK JACKET PROCESS: NON-COMPUTER FULL JACKET Everyone and their sister loves the Texts from Bennett Blog: “Hilarious.” - Joe Rogan is a kansas city, Missouribased rapper and founder of the Black Clover Records Label whose self-released albums have charted in the top 100 on Billboard and whose videos have gone viral online. You can connect with him via Facebook and Twitter, @MacLethal Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wannabe-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. “Accidental genius.” - Spin “Masterful. Absolutely brilliant.” - Colin Quin “Hilarious! Bennett cracks me up beyond belief.” - Chamillionaire “This is the funniest blog ever!” - Kevin Hart
  • 27. BOOK JACKET PROCESS: TYPE BASED FULL JACKET MAC LETHAL is a kansas city, Missouri-based rapper and founder of the Black Clover Records Label whose selfreleased albums have charted in the top 100 on Billboard and whose videos have gone viral online. You can connect with him via Facebook and Twitter, @MacLethal YO, READ DIS BUUK BITCHZ. WAT? BITCHEZ LUV ME! “Hilarious.” - Joe Rogan “Accidental genius.” - Spin Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes patience to live with the eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his oncepeaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. “Masterful. Absolutely brilliant.” - Colin Quin “Hilarious! Bennett cracks me up beyond belief.” - Chamillionaire MAC LETHAL BENNETT, I DON’T THINK YOU SHOULD CALL POTENTIAL BOOK BUYERS BITCHEZ. Everyone and their sister loves the Texts from Bennett Blog: “This is the funniest blog ever!” - Kevin Hart MAC LETHAL
  • 28. BOOK JACKET FINAL: IMAGE BASED FINAL JACKET GALLERY BOOKS A Division of Simon & Schuster A CBS COMPANY
  • 29. BOOK JACKET FINAL: IMAGE BASED FINAL END PAGES & TITLE PAGE Gallery Books A Division of Simon & Schuster, Inc. 1230 Avenue of the Americans New York, NY 10020 Copyright 2013 by David Sheldon
  • 30. BOOK JACKET FINAL: NON-COMPUTER FINAL JACKET “I took 3 big ass bong hits at my nigga Craig house den watch a show about black holez. a black hole is dis thing in space Dat can crush Everyone and their sister loves the Texts from Bennett Blog: plannits and u can travel thru time in dem. do u think butt holes are da same.? if u travel thru a girls butt hole u can go to anotha dimenseion ? Dats where they get da name Asstronat nigga.!” “Hilarious.” - Joe Rogan “Sigh. Goodnight dude.” “Accidental genius.” - Spin Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta cousin is seventeen, uses drugs and foul language, claims to be 13 percent black, and swears he “Masterful. Absolutely brilliant.” - Colin Quin speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his mom lose their home, Mac’s got their backs. They’re family after all. Sure, it takes is a Kansas City, Missouribased rapper and founder of the Black Clover Records Label whose self-released albums have charted in the top 100 on Billboard and whose videos have gone viral online. You can connect with him via Facebook patience to live with the eternally smoked-out Bennett and the “Hilarious! Bennett cracks me up beyond belief.” - Chamillionaire pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, very uptight girlfriend. So as his once-peaceful household gets completely crazy, Mac learns that blood wanna-be-Crips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. and Twitter, @MacLethal GALLERY BOOKS A Division of Simon & Schuster A CBS COMPANY “This is the funniest blog ever!” - Kevin Hart
  • 31. BOOK JACKET FINAL: NON-COMPUTER FINAL END PAGES & TITLE PAGE Gallery Books A Division of Simon & Schuster, Inc. 1230 Avenue of the Americans New York, NY 10020 Copyright 2013 by David Sheldon
  • 32. BOOK JACKET FINAL: TYPE BASED FINAL JACKET MAC LETHAL Everyone and their sister loves the Texts from Bennett Blog: is a kansas city, Missouribased rapper and founder of the Black Clover “Hilarious.” Records Label whose - Joe Rogan self-released albums have charted in the top 100 on Billboard and whose “Accidental genius.” videos have gone viral online. You can connect with him via Facebook and Twitter, @MacLethal - Spin Hardworking Kansas City Rapper Mac Lethal has a problem, and its name is Bennett. His wannabe gangsta “Masterful. Absolutely brilliant.” cousin is seventeen, uses drugs and foul language, claims - Colin Quin to be 13 percent black, and swears he speaks “da female language.” (Strangely that last one sort of seems true.) But as different as they are, when Bennett and his “Hilarious! Bennett cracks me up mom lose their home, Mac’s got their backs. They’re YO, READ DIS BUUK BITCHZ. beyond belief.” family after all. Sure, it takes patience to live with the - Chamillionaire eternally smoked-out Bennett and the pill-popped Aunt Lily, but he can handle it. You know who can’t? Mac’s very pretty, WASPy, BENNETT, I DON’T THINK YOU SHOULD CALL POTENTIAL BOOK BUYERS BITCHEZ. “This is the funniest blog ever!” very uptight girlfriend. So as his once-peaceful household - Kevin Hart gets completely crazy, Mac learns that blood wanna-beCrips are thicker than water, that his little cousin flawed, irreverent, and basically a Saturday morning cartoon gone horrible wrong has become his mentor, and that he really has no idea what’s up with girls. GALLERY BOOKS A Division of Simon & Schuster A CBS COMPANY MAC L E T HA L WAT? BITCHEZ LUV ME! MAC LETHAL
  • 33. BOOK JACKET FINAL: TYPE BASED FINAL END PAGES & TITLE PAGE MAC LETHAL Gallery Books A Division of Simon & Schuster, Inc. 1230 Avenue of the Americans New York, NY 10020 Copyright 2013 by David Sheldon
  • 34. BOOK JACKET FINAL: TITLE PAGES MAC LETHAL Gallery Books A Division of Simon & Schuster, Inc. 1230 Avenue of the Americans New York, NY 10020 Copyright 2013 by David Sheldon Gallery Books A Division of Simon & Schuster, Inc. 1230 Avenue of the Americans New York, NY 10020 Copyright 2013 by David Sheldon Gallery Books A Division of Simon & Schuster, Inc. 1230 Avenue of the Americans New York, NY 10020 Copyright 2013 by David Sheldon
  • 37. MOCK UPS: IMAGE BASED FRONT & BACK
  • 41. MOCK UPS: TYPE BASED FRONT & BACK
  • 42. MOCK UPS: THREE BOOK COVERS: TYPE BASED, NON-COMPUTER, IMAGE BASED