2. There are lots of factors that go into a successful
crowdfunding project, but here are specific
differences I found between 2 projects.
3. Amabrush was 6396% funded on August 4, 2017 generating a total of €3,994,016
Fashion for Funerals is 5% funded, with only a month left to go before their
opening show. Their goal was 20,000 AUD but in actuality they wanted to raise
100,000. Going off of their desired amount, they have so far only raised .94%
5. Amabrush
- Lots of visuals (not just text!)
- Lots of data
- Appeal to common problem
- Light, aesthetically pleasing
- Well constructed video (informative, simple, appeal to everyone)
- Well written content
- LOTS of content
- Lots of “early bird” deals
6. Fashion for Funerals
- Niche market
- Tender
- Dark, dark music throughout video
- Video not as well constructed
- CEO talked a lot about death…
- The cause is for cancer which seems unrelated (but I get that it ties in with
her mom)
- The name already pulls me away
7. I appreciate both of these companies who are
crowdfunding, and I know that while we all have
different strengths and weaknesses, crowdfunding is
difficult but hopefully rewarding!
Thank you!