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After reviewing chapter11( Facilitating Marketing Behaviors),
chapter12( Formulating Communication Strategies ), chapter13(
Managing Communications: Advertising and Personal
Persuasion ), and chapter14( Managing Public Media and Public
Advocacy ) from the textbook, post a 300-word synopsis of
your understanding of the nonprofit marketing concepts. In your
posting, include questions about any marketing concepts that
are unclear
TB:Strategic Marketing for non profit organizations, 7th
edition
Alan R Andreasen
Philip T. Kotler, Northwestern University
©2008
| Pearson

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