This document provides an overview of an introductory business course. It outlines that the class will cover the main business functions through required readings, assignments, guest speakers and site visits. Students are expected to actively participate in discussions on a Facebook group and have the required textbook. The purpose of business organizations is also introduced as combining resources to produce goods and services to meet societal needs. Goals of businesses are mentioned as profit/competitive advantage, growth and benefiting production.

1. BUSINESS 101
1. BUSINESS
ORGANIZATIO
N
All rights reserved ©
A H M E T
C O Ş K U Nahmetcoskun@erciyes.edu.tr
Erciyes University
30.10.2017

2. WHAT THIS CLASS IS ABOUT
• This class is a summary of the whole
Business Department education,
• We will learn the business functions,
• Comprised of teaching, home works, case
studies, guest speakers and site visits.
• Attendance is compulsory
• Must have the book
• Is that clear? 
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3. WHAT WILL WE READ?
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Main Book:
S. Kadri Mirze (2016). Introduction to
Business. Literatür: İstanbul.
Some magazines and publishers you’d
better follow:
HBR Türkiye, Businessweek, Capital, Forbes
Optimist Yayınları, MediaCat Yayınları, Boyut
Yayınları, Boyner Yayınları
Thousands of publications you can find
here:

4. WHERE WILL WE DISCUSS?
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ERU Business 101 Facebook group
Subscription highly recommended:
https://www.facebook.com/groups/243292802863386/

5. 30.10.2017

6. HOW COME YOU CHOSE BUSINESS
DEPARTMENT?
• What is your reason to be here? What are
your expectations after graduation?
• What comes to your mind when I say
Business Organization (BO)?
• What is the purpose of BOs?
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7. THE MOTHER OF THE FIRM:
NEEDS
The most
vulnerable
being in the
nature:
HUMAN
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Needs Scarcit
y
Economi
c Activity
Firms?

8. TIMELINE OF ECONOMIC
REVOLUTIONS
1800s
Industrial
revolution
1900s
WWI
Agricultural economy,
Small workplaces,
Small shops,
Artisans
Industrial economy,
Large workplaces, factories
Capitalists and workers
1950s
WWII
Knowledge economy,
Large and small workplaces,
Changing employer-employee
relationships
2000s
İnternet
7000s B.C.
Agricultural
revolution

9. THE ONLY THING THAT IS
CONSTANT IS CHANGE
-HERACLITUS
• ECONOMY
• GENERATIONS
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10. CUSTOMER
More wealthy
More educated
More expectation
More mobile
More women
Less children
Less family
Less happy
Older

11. Y GENERATION COMPANIES
The world’s largest accommodation provider,
Airbnb, owns no property. 25,5 billion dollars value.
Established in 2008 by 23, 25 and 25 years old
founders. 900 million dollars yearly revenue.
The world’s largest taxi firm, Uber, owns no cars. 50
billion dollars value. Established in 2009 by 31years
old founder. 10 billion dollars yearly revenue.
The world’s most popular media company, Facebook,
creates no content. 231.6 billion dollars value.
Established in 2004 by 19 years old founders. 12.5
billion dollars yearly revenue.
The world’s most valuable retailer, Alibaba, carries no
stock. 150 billion dollars value. Established in 1999 by
33 years old founder. 8.5 billion dollars yearly revenue.

12. HOW DO FIRMS MEET THE
NEEDS?
1.Change in shape
2.Change in time
3.Change in place
4.Change in ownership
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13. SO, WHAT IS A BUSINESS
ORGANIZATION?
A business organization:
• is an economic organization
• that combines various resources
• to produce goods and services
• in order to serve the needs and wants of
society.
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14. WHAT ARE THE GOALS OF A
BUSINESS ORGANIZATION?
• Profit (maximization?)
• Maintaining existence
• Gaining competitive advantage
• Growing (?)
• Benefit production
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15. WHO IS MANAGER?
Manager is the person who combines the –
tangible and intangible- sources of a company
for accomplishing its tasks and reaching its
goals, both effectively and efficiently.
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Planning
OrganizingLeading
Controlling

16. MANAGERIAL SKILLS
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17. MANAGERIAL ROLES
Interpersonal Roles
• Figurehead
• Leader
• Liaison
Informational Roles
• Monitor
• Disseminator
• Spokesperson
Decisional Roles
• Entrepreneur
• Disturbance handler
• Resource allocator
• Negotiator

18. SO WHO IS THE BACKBONE OF A
COMPANY?
EMPLOYEE
• Not in a managerial position
• Does not have managerial responsibility
• Does not do jobs via other people
1. Blue collar
2. White collar
3. Golden collar
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19. WHAT IS OUTSIDE THE COMPANY?
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20. SWOT ANALYSIS
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21. SWOT ANALİZİ WORKOUT
BİM CO. (5 MINS)
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22. HOW TO SET A GOAL?
• Your goals should be S-M-A-R-T!
•Specific – “what, where, how many?...”
•Measurable – how do you measure it?
•Achievable – not too hard, not a piece of cake
•Relevant – does it make sense?
•Time-bounded – what is deadline?
•“I will finish and hand in all three homeworks of
Bus 101 class till this Friday night.”
•“At the end of this fiscal year we will increase
our production capacity by 40%.”
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23. SMART GOAL SETTING WORK OUT
BİM CO. (5 MINS)
• DAILY
• WEEKLY
• MONTHLY
• YEARLY
• 5 YEARS
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24. RESUME OF YOUR FUTURE
(ÖZGELECEK)
The skills, achievements,
properties that you want to
get in four years:
• Education
• Language
• Computer skills
• Job experience
• Extracurriculum activities
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25. HOWEWORK
1. Create a fictive business company
2. Do SWOT analysis for that company
3. Set 5 SMART goals (daily, weekly, monthly,
yearly and 5 years ahead)
4. Create a future resume of yourself considering
your graduation in 2021.
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Put your all homework in one word document and
send via this address:
http://bit.ly/2msj9O1
Deadline: 15th October, Sunday 23:59