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Creating a Personal Learning Network

This document provides guidance on creating a personal learning network (PLN) using various online tools and platforms. It discusses how to identify and connect with experts in your field on Twitter, blogs, and social bookmarking services. It also explains how to maintain your PLN by sharing knowledge and experience. The overall goal of a PLN is to guide independent learning and professional development through curating a network of online resources and connections.

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P N How to create your PERSONAL LEARNING NETWORK for Professional Development & Research Corinne Weisgerber & Shannan Butler Assistant Professors of Communication
“ The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily “ important item is the same as was used in the days of square-rigged ships.
“ The summation of human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily “ important item is the same as was used in the days of square-rigged ships. Vannevar Bush, 1945
Books Research Experience
Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge
Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe
Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Personal Resources YOU
Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Personal Resources YOU
Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Personal Resources YOU
Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Share Your Knowledge & Experience Personal Resources YOU
Everyone’s Books Knowledge Research Pool Grows Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Share Your Knowledge & Experience Personal Resources YOU
“ PLNs are deliberately formed networks of “ people and resources capable of guiding our independent learning goals and professional development needs.
How to build a PLN using
How to build a PLN using Twitter Social Bookmarks Blogs
What is Twitter ?
What is Twitter ?
Status Updates What is Twitter ?
Blogging What is Twitter ?
Chat Room What is Twitter ?
Instant Messages What is Twitter ?
Text Messages What is Twitter ?
What is Twitter ?
You don’t need to tweet to get value out of Twitter
Setting Up Your PLN Using Twitter Identify people in your eld whose work you admire Use Twitter’s search engine to nd their Twitter handle Follow them on Twitter Expand the list of experts you follow by: Checking their following/follower lists + Checking RTs to nd out who sent the original tweet + Checking out the #followfriday suggestions + Checking out Twitter lists +
Setting Up Your PLN Using Blogs Identify people in your eld whose work you admire Find their individual and/or organizational blogs Subscribe to their blog’s RSS feed Expand the list of experts you subscribe to by: Checking their blog roll + Following links on their blog to other blogs + Checking to see if your favorite twitter users blog +
Setting Up Your PLN Using Social Bookmarks Identify a resource on a topic of interest Bookmark it using a social bookmarking service Check to see who else has bookmarked the resource Examine their tag cloud to see what their interests are Look for someone who ts your interests Con rm they offer multiple resources of interest to you Add their bookmark feed to your feed reader +
How to maintain a PLN: Lagniappes
How to maintain a PLN: Lagniappes & the Gift of Giving
Sharing on your blog
Sharing visualizations
Sharing slides on Slideshare
Sharing student projects
Sharing assignments on Wikis
The Bene ts of a PLN in Academe
Curriculum Development
Twitter Network as Research Assistants Active Social Search
Twitter Network as Research Assistants Active Social Search
Passive Social Search: Receiving pertinent info from PLN without asking for it
COMM 3309 Social Media for Public Relations St. Edward’s University • Department of Communication Section 01 • Spring 2010 • TH 118 • MW 3:30 – 4:45 p.m. Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on a top-down model of communications. In this model, a small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to a mass audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT * Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. For this assignment, you will: • monitor the online conversation that has occurred about an organization or brand of your choosing during the past 4 weeks • create a table for your data, and • write an analysis of the conversation with suggestions for action.
Crowdsourcing COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations St. Edward’s University ••Department of Communication St. Edward’s University Department of Communication Section 01 •• Spring 2010 •• TH 118 •• MW 3:30 ––4:45 p.m. Section 01 Spring 2010 TH 118 MW 3:30 4:45 p.m. Instructor: Dr. Corinne Weisgerber Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu Email: corinnew@stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that: told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on aatop-down was developed is being knocked down [...] It is the decline of media based on top-down model of communications. In this model, aasmall group of elites are briefed in advance with model of communications. In this model, small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to aamass networks and newsmagazines. The message is then simplified and communicated to mass audience via advertising or as “earned” editorial. This model is premised on the audience audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” control of message. Many are calling this new social and user driven media ‘Web 2.0.’” COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT **Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in aaway that provides similar insight offered by more traditional environmental scanning content in way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will: For this assignment, you will: monitor the online conversation that has occurred about an organization or brand of your •• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 44weeks choosing during the past weeks •• create aatable for your data, and create table for your data, and write an analysis of the conversation with suggestions for action. •• write an analysis of the conversation with suggestions for action.
Crowdsourcing Twitter PLN link informs assignment (which itself was COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations crowdsourced) St. Edward’s University ••Department of Communication St. Edward’s University Department of Communication Section 01 •• Spring 2010 •• TH 118 •• MW 3:30 ––4:45 p.m. Section 01 Spring 2010 TH 118 MW 3:30 4:45 p.m. Instructor: Dr. Corinne Weisgerber Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu Email: corinnew@stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that: told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on aatop-down was developed is being knocked down [...] It is the decline of media based on top-down model of communications. In this model, aasmall group of elites are briefed in advance with model of communications. In this model, small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to aamass networks and newsmagazines. The message is then simplified and communicated to mass audience via advertising or as “earned” editorial. This model is premised on the audience audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” control of message. Many are calling this new social and user driven media ‘Web 2.0.’” COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT **Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in aaway that provides similar insight offered by more traditional environmental scanning content in way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will: For this assignment, you will: monitor the online conversation that has occurred about an organization or brand of your •• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 44weeks choosing during the past weeks •• create aatable for your data, and create table for your data, and write an analysis of the conversation with suggestions for action. •• write an analysis of the conversation with suggestions for action.
Crowdsourcing Twitter PLN Bookmarking link informs assignment link gets reshared (which itself was COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations with social crowdsourced) St. Edward’s University ••Department of Communication St. Edward’s University Department of Communication Section 01 •• Spring 2010 •• TH 118 •• MW 3:30 ––4:45 p.m. Section 01 Spring 2010 TH 118 MW 3:30 4:45 p.m. bookmarking PLN Instructor: Dr. Corinne Weisgerber Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu Email: corinnew@stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that: told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on aatop-down was developed is being knocked down [...] It is the decline of media based on top-down model of communications. In this model, aasmall group of elites are briefed in advance with model of communications. In this model, small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to aamass networks and newsmagazines. The message is then simplified and communicated to mass audience via advertising or as “earned” editorial. This model is premised on the audience audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” control of message. Many are calling this new social and user driven media ‘Web 2.0.’” COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT **Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in aaway that provides similar insight offered by more traditional environmental scanning content in way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will: For this assignment, you will: monitor the online conversation that has occurred about an organization or brand of your •• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 44weeks choosing during the past weeks •• create aatable for your data, and create table for your data, and write an analysis of the conversation with suggestions for action. •• write an analysis of the conversation with suggestions for action.
Weisgerber, C. & Butler, S. (in press). Social Media as a Professional Development Tool: Using Blogs, Microblogs and Social Bookmarks to Create Personal Learning Networks. In C. Wankel (ed.), Teaching Arts & Science with Social Media. Bingley, U.K.: Emerald.

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Creating a Personal Learning Network

  • 1.
    P N How tocreate your PERSONAL LEARNING NETWORK for Professional Development & Research Corinne Weisgerber & Shannan Butler Assistant Professors of Communication
  • 2.
    “ The summationof human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily “ important item is the same as was used in the days of square-rigged ships.
  • 3.
    “ The summationof human experience is being expanded at a prodigious rate, and the means we use for threading through the consequent maze to the momentarily “ important item is the same as was used in the days of square-rigged ships. Vannevar Bush, 1945
  • 4.
  • 5.
    Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge
  • 6.
    Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe
  • 7.
    Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Personal Resources YOU
  • 8.
    Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Personal Resources YOU
  • 9.
    Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Personal Resources YOU
  • 10.
    Books Research Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Share Your Knowledge & Experience Personal Resources YOU
  • 11.
    Everyone’s Books Knowledge Research Pool Grows Experience Expert Expert 1 Expert 2 Expert 3 Knowledge Knowledge Pipe Filter Share Your Knowledge & Experience Personal Resources YOU
  • 12.
    “ PLNs are deliberatelyformed networks of “ people and resources capable of guiding our independent learning goals and professional development needs.
  • 13.
    How to builda PLN using
  • 14.
    How to builda PLN using Twitter Social Bookmarks Blogs
  • 15.
  • 16.
  • 17.
    Status Updates What is Twitter ?
  • 18.
  • 19.
    Chat Room What is Twitter ?
  • 20.
    Instant Messages What is Twitter ?
  • 21.
  • 22.
  • 23.
    You don’t needto tweet to get value out of Twitter
  • 24.
    Setting Up YourPLN Using Twitter Identify people in your eld whose work you admire Use Twitter’s search engine to nd their Twitter handle Follow them on Twitter Expand the list of experts you follow by: Checking their following/follower lists + Checking RTs to nd out who sent the original tweet + Checking out the #followfriday suggestions + Checking out Twitter lists +
  • 25.
    Setting Up YourPLN Using Blogs Identify people in your eld whose work you admire Find their individual and/or organizational blogs Subscribe to their blog’s RSS feed Expand the list of experts you subscribe to by: Checking their blog roll + Following links on their blog to other blogs + Checking to see if your favorite twitter users blog +
  • 26.
    Setting Up YourPLN Using Social Bookmarks Identify a resource on a topic of interest Bookmark it using a social bookmarking service Check to see who else has bookmarked the resource Examine their tag cloud to see what their interests are Look for someone who ts your interests Con rm they offer multiple resources of interest to you Add their bookmark feed to your feed reader +
  • 27.
    How to maintaina PLN: Lagniappes
  • 28.
    How to maintaina PLN: Lagniappes & the Gift of Giving
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
    The Bene tsof a PLN in Academe
  • 35.
  • 36.
    Twitter Network asResearch Assistants Active Social Search
  • 37.
    Twitter Network asResearch Assistants Active Social Search
  • 38.
    Passive Social Search: Receivingpertinent info from PLN without asking for it
  • 39.
    COMM 3309 Social Media for Public Relations St. Edward’s University • Department of Communication Section 01 • Spring 2010 • TH 118 • MW 3:30 – 4:45 p.m. Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on a top-down model of communications. In this model, a small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to a mass audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT * Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. For this assignment, you will: • monitor the online conversation that has occurred about an organization or brand of your choosing during the past 4 weeks • create a table for your data, and • write an analysis of the conversation with suggestions for action.
  • 40.
    Crowdsourcing COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations St. Edward’s University ••Department of Communication St. Edward’s University Department of Communication Section 01 •• Spring 2010 •• TH 118 •• MW 3:30 ––4:45 p.m. Section 01 Spring 2010 TH 118 MW 3:30 4:45 p.m. Instructor: Dr. Corinne Weisgerber Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu Email: corinnew@stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that: told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on aatop-down was developed is being knocked down [...] It is the decline of media based on top-down model of communications. In this model, aasmall group of elites are briefed in advance with model of communications. In this model, small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to aamass networks and newsmagazines. The message is then simplified and communicated to mass audience via advertising or as “earned” editorial. This model is premised on the audience audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” control of message. Many are calling this new social and user driven media ‘Web 2.0.’” COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT **Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in aaway that provides similar insight offered by more traditional environmental scanning content in way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will: For this assignment, you will: monitor the online conversation that has occurred about an organization or brand of your •• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 44weeks choosing during the past weeks •• create aatable for your data, and create table for your data, and write an analysis of the conversation with suggestions for action. •• write an analysis of the conversation with suggestions for action.
  • 41.
    Crowdsourcing Twitter PLN link informsassignment (which itself was COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations crowdsourced) St. Edward’s University ••Department of Communication St. Edward’s University Department of Communication Section 01 •• Spring 2010 •• TH 118 •• MW 3:30 ––4:45 p.m. Section 01 Spring 2010 TH 118 MW 3:30 4:45 p.m. Instructor: Dr. Corinne Weisgerber Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu Email: corinnew@stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that: told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on aatop-down was developed is being knocked down [...] It is the decline of media based on top-down model of communications. In this model, aasmall group of elites are briefed in advance with model of communications. In this model, small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to aamass networks and newsmagazines. The message is then simplified and communicated to mass audience via advertising or as “earned” editorial. This model is premised on the audience audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” control of message. Many are calling this new social and user driven media ‘Web 2.0.’” COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT **Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in aaway that provides similar insight offered by more traditional environmental scanning content in way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will: For this assignment, you will: monitor the online conversation that has occurred about an organization or brand of your •• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 44weeks choosing during the past weeks •• create aatable for your data, and create table for your data, and write an analysis of the conversation with suggestions for action. •• write an analysis of the conversation with suggestions for action.
  • 42.
    Crowdsourcing Twitter PLN Bookmarking link informs assignment link gets reshared (which itself was COMM 3309 COMM 3309 Social Media for Public Relations Social Media for Public Relations with social crowdsourced) St. Edward’s University ••Department of Communication St. Edward’s University Department of Communication Section 01 •• Spring 2010 •• TH 118 •• MW 3:30 ––4:45 p.m. Section 01 Spring 2010 TH 118 MW 3:30 4:45 p.m. bookmarking PLN Instructor: Dr. Corinne Weisgerber Instructor: Dr. Corinne Weisgerber Email: corinnew@stedwards.edu Email: corinnew@stedwards.edu COURSE DESCRIPTION COURSE DESCRIPTION In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world, told an audience of PR professionals that: told an audience of PR professionals that: “The media, communications, and marketing landscape in which the public relations industry “The media, communications, and marketing landscape in which the public relations industry was developed is being knocked down [...] It is the decline of media based on aatop-down was developed is being knocked down [...] It is the decline of media based on top-down model of communications. In this model, aasmall group of elites are briefed in advance with model of communications. In this model, small group of elites are briefed in advance with messages that are too often tightly scripted to brief the national newspaper, broadcast messages that are too often tightly scripted to brief the national newspaper, broadcast networks and newsmagazines. The message is then simplified and communicated to aamass networks and newsmagazines. The message is then simplified and communicated to mass audience via advertising or as “earned” editorial. This model is premised on the audience audience via advertising or as “earned” editorial. This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user driven media ‘Web 2.0.’” control of message. Many are calling this new social and user driven media ‘Web 2.0.’” COURSE ASSIGNMENTS COURSE ASSIGNMENTS SOCIAL MEDIA AUDIT SOCIAL MEDIA AUDIT **Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there. This assignment gives you an opportunity to learn how to monitor blog and other social media This assignment gives you an opportunity to learn how to monitor blog and other social media content in aaway that provides similar insight offered by more traditional environmental scanning content in way that provides similar insight offered by more traditional environmental scanning methods. Many people will discuss your client or organization and its products/services on their methods. Many people will discuss your client or organization and its products/services on their own Web sites or on social media sites, outside of realm traditional media. Just as it is important for own Web sites or on social media sites, outside of realm traditional media. Just as it is important for you to know what the media and your community are saying about your organization and its you to know what the media and your community are saying about your organization and its products/services, it is important to know what is being said in social media sites like blogs, social products/services, it is important to know what is being said in social media sites like blogs, social networks, and microblogs. networks, and microblogs. For this assignment, you will: For this assignment, you will: monitor the online conversation that has occurred about an organization or brand of your •• monitor the online conversation that has occurred about an organization or brand of your choosing during the past 44weeks choosing during the past weeks •• create aatable for your data, and create table for your data, and write an analysis of the conversation with suggestions for action. •• write an analysis of the conversation with suggestions for action.
  • 43.
    Weisgerber, C. &Butler, S. (in press). Social Media as a Professional Development Tool: Using Blogs, Microblogs and Social Bookmarks to Create Personal Learning Networks. In C. Wankel (ed.), Teaching Arts & Science with Social Media. Bingley, U.K.: Emerald.