The document provides instructions for creating audio posts on the Intercom.fm platform as either a character or expert. It outlines steps to write and record a short script, add effects and music, mix and post the audio, and then promote it on other social media platforms. The goal is to regularly share entertaining, informative or thought-provoking audio to build a following and personal brand.

1. • Are
you
a
CHARACTER
that
has
a
larger
than
life
personality
or
unique
style?
1. Write
a
short
:30
or
less
script
and
Record
your
voice
2. Add
some
style
in
the
Sound
Studio
3. Add
music
to
enhance
your
style.
4. Mix
it
together
&
post
5. Share
and
promote
to
enhance
your
personal
brand
and
fan
base
Choose
your
on
air
persona
based
on
your
strengths.
Are
you
a
Character
or
an
Expert?
• Are
you
an
EXPERT
in
an
area
like
music,
entertainment,
anything?
1. Write
a
short
:30
or
less
script
and
Record
something
informaOve
or
Omely
2. Add
some
style
in
the
Sound
Studio
3. Add
music
to
enhance
your
style.
4. Mix
it
together
&
post
5. Share
and
promote
to
enhance
your
personal
brand
and
fan
base

2. Jump
in…
1. Entertain,
Inform
and
provoke
2. Post
regularly
(daily)
3. Promote
your
posts
on
other
social
media
(tweet,
FB
post
etc.
several
Omes
for
each
of
your
Intercom.fm
recordings/posts)
4. Curate
a
following
–
social
posts
inviOng,
informing
and
provoking
others
to
download
the
app
and
follow
your
audio
posts
5. Cover
local,
breaking
and
high
profile
events

3. Record
voice.
Name
it.
Press
Done
to
save
to
Library
(ONLY
YOU
see
what’s
in
your
Library)
Press
blue
bubon
to
modify
&
customize
voice
with
special
effects
Modify
&
customize
voice
with
special
effects,
echo,
speed,
etc…
Save
Check
up
to
4
sounds
to
bring
into
the
mix
room
to
produce
your
own
“custom”
MIX
PosiOon
them
in
the
order
YOU
want
then
save
NEW
MIX
to
Library.
Post
from
Library
to
Share
on
Facebook,
Twiber,
text
or
email