Secrets to LinkedIn Marketing - Reengineered

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With the recent changes to the LinkedIn ecosystem, it’s essential to adopt a strategic approach when it comes to building your brand and generating leads for your business on the world’s number one network for professionals. Our social media expert Rohit Onkar gives you 7 trade secrets to ensure that your business thrives on LinkedIn.

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  • With the recent changes to the LinkedIn ecosystem, it’s essential to adopt a strategic approach when it comes to building your <a href="<http://www.convonix.com/social-media-marketing/">brand</a> and generating leads for your business on the world’s number one network for professionals. Our social media expert Rohit Onkar gives you 7 trade secrets to ensure that your business thrives on LinkedIn.
  • Secrets to LinkedIn Marketing - Reengineered

    1. 1. Secrets to LinkedIn Marketing – Reengineered Rohit Onkar Social Media Expert at SMG Convonix
    2. 2. The Buying Cycle Before the advent of digital (read: social media)
    3. 3. The Social Influence in Purchase Decision Social influences all aspects of the buying cycle and adds customer loyalty and repurchase phases to it
    4. 4. Why LinkedIn? Key Point when it comes to reaching decision makers and influencers
    5. 5. Success Secret 1: Capitalize on Existing Demand Hot lead – individual close to purchase Lukewarm Lead – Individual looking for service/product related information Soft Lead – Individual Looking for Technical information
    6. 6. Success Secret 2: Inducing Demand Discussion initiated on LinkedIn resulting in an inquiry
    7. 7. How do you do this? Research • Identify Quality LinkedIn groups • Approx. 700 LinkedIn groups for Manufacturing Domain Reach • Scout for Conversations across all identified Groups • 15-20 discussions are initiated daily on each LinkedIn Group React • Start discussions to engage target audience in Groups • React and Respond to their enquiries This is where WE come in 
    8. 8. Success Secret 3: Target your Exact Customers via LinkedIn Ads Exact Job Designation Targeting CriterionAge IndustryTargeting Criterion Skills & Expertise Job Function Targeting CriterionSeniority All you need is a landing page to get Started
    9. 9. LinkedIn Ad Units
    10. 10. Success Secret 4: Revive Passive Customers & Remarket Reach new customers and existing customers who haven’t converted via LinkedIn mail Incentivize them to convert Constant follow up
    11. 11. Success Secret 5: Loyalty Building Have an Existing Database of Customers already? Use them to influence their peers via the power of LinkedIn Groups All aspects of the Group – from creation, to nurturing, to monitoring are handled by our team
    12. 12. Some Examples
    13. 13. Success Secret 6: Content is King Create a Fully Branded Company Page Engage with Target Audience via planned Content themes Leverage the Power of Customer Recommendations Check one out here - http://www.linkedin.com/company/pi-worldwide
    14. 14. Success Secret 7: Measure, Measure and Measure Key Metrics • No. of Leads Identified • Referral and Direct Traffic Redirected to the Website • Size of the Sales Funnel • Size of the Social Community

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