For most, LinkedIn is not social media. They still take it as their business card or CV. They can’t be more wrong given the undying popularity of supposedly ‘boring’ LinkedIn’s among the ‘visually appealing’ social media apps. When it comes to lead generation, LinkedIn beats Facebook and Twitter, as researched by HubSpot.

1. Engagement on LinkedIn using Content- How to Begin?
Engagement on LinkedIn using Content- How to Begin?
For most, LinkedIn is not social media. They still take it as their business card or CV. They can’t
be more wrong given the undying popularity of supposedly ‘boring’ LinkedIn’s among the
‘visually appealing’ social media apps. When it comes to lead generation, LinkedIn beats
Facebook and Twitter, as researched by HubSpot.
But not many have the key to drive engagement to their LinkedIn profiles. So, how do you begin
gaining influence on LinkedIn with your content? Here are a few pointers that have been tried
and tested as per recent trends on the platform:
Short Native Videos
This is the best way to bring tons of engagement to your LinkedIn profile. Short videos that are
informative yet entertain your audience is a formula that would help you stand out from the
boring feed of LinkedIn. Make sure to keep them native to keep the audience scrolling through
your profile for long.
Break the banner blindness
With all that ‘photo-bucket’ feed, LinkedIn audiences have been reported to get immune to the
beauty of it all. To break the monotony of pretty banners, it is time to add text-only content to
drive engagement. But make sure to combine aesthetics and information to catch the eye.

2. Stop routing your Audience
Writing native articles on your profile is driving high engagements on LinkedIn lately. But why
native? 'Coz people get miffed when you share your website article link and have to leave the
platform to read it. Take them gone forever this way. The middle way could be to tweak
your/any blog article and make it a short and interesting read.
Give a face to your Business
There are humans on LinkedIn and, as we know, all humans are driven by emotions. Give a
face to your LinkedIn profile pic, add a face to your stories, go live if and when you can.
Introduce yourself or your team through short-form videos to let your audience know your efforts
behind your business and see your engagement shoot up soon.
Add Stats and Reports
Add reports and statistics to your LinkedIn. Why? 'CozLinkedIn audiences love them all. Find
out some interesting trends and statistics about your niche and present them in the form of
beautiful infographics. Make sure to stay authentic by mentioning the research company. It
would add credibility to your brand/name.
Respond and Engage
Lastly, LinkedIn is not a celebrity-filled platform. It is all about staying connected to your
audience. Hence, respond to every comment or message positively to let your audience feel
that you are posting just for them and not for numbers.