Thinking about advertising on Facebook or AdWords? Learn what it costs and how to maintain your brand’s voice through the process.

1. Want to start advertising on Facebook and Google AdWords,
but not sure about the cost - or how to maintain your brand's
image? Treat this SlideShare as a quick how-to!
OnlineAdvertising:
Making the Most of Your Voice & Dollars

2. There are two types of Facbeook ads:
• Ads that encourage users to ‘Like’ a Facebook page.
• CPM/CPC ads that link to the advertiser’s website.
We're going to focus on the second kind...
AdvertisingonFacebook

3. $1 per day and up.
Here’s how advertising works on
Facebook: You determine a daily
or lifetime budget. That budget
allows you to pay the cost per
1,000 impressions (CPM) and/or
the cost per click (CPC).
The minimum cost per click is
$0.01.
AdvertisingonFacebook
So what’s it cost?
Per Click and Up

4. Many of us have become totally
desensitized to Facebook ads.
If you aren’t totally turned off by
the sea of voices on Facebook, you
need to make sure yours is strong –
which, by the way, doesn’t mean
you’re trying to sell, sell, sell!
Focus on building connections
with people.
AdvertisingonFacebook
Finding your voice…

5. AdvertisingonFacebook
The Value of Facebook Advertising
Ultimately, only you can answer that question. Trial and error
is a part of just about any advertising campaign. Experiment
with Facebook advertising to see if it works for you.

6. Similar to Facebook, pricing for
AdWords is all over the map.
Your maximum CPC might be
just $0.20, depending on the
keyword.
The downside, however, is that
as your advertisement becomes
more successful, Google will
increase the per-click cost.
AdvertisinginAdWords
What does it cost?
Success of
campaign
or
keywords
Cost per Click
$
$
$
$
$

7. 'Voice’ isn’t as important on
AdWords as it is on Facebook and
other social networks.
However, you still want to be sure
that your company’s personality
comes through in the advertisement.
Be sure to check out our tutorial
Slideshare on how to write a great
PPC ad before you get started.
AdvertisinginAdWords
Finding your Voice

8. Again, you’ll find out through trial and error.
Google is always offering coupons of some sort to entice business
owners to sign up.
Currently, they have a coupon for $75 of additional advertising when
you spend $25.
AdvertisinginAdWords
The Value of
AdWords Advertising

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