Nevada Small Farm Conference 2015: The Buy Nevada Program
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Bob Conrad, PhD, APR explains Nevada's Buy Nevada program, which promotes food and agriculture products made and grown in Nevada. Also covered: social media communications dynamics.
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Nevada Small Farm Conference 2015: The Buy Nevada Program
- 1. BUYNEVADA.ORG Bob Conrad, PhD, APR 775.353.3603 @BobConrad
- 2. Social Media DynamicsSocial Media Dynamics I’m Awesome!!! ?
- 3. Social Media DynamicsSocial Media Dynamics Awesome, targeted value proposition Our produce is awesome because it is fresh, healthy, conveniently located, affordable and delivered to your door (Reno) each week
- 4. Social Media DynamicsSocial Media Dynamics Awesome, targeted value proposition Awesome produce guy (dot) com Love it So convenient! Carrots were rotten, made me sick!
- 5. Buy NevadaBuy Nevada • NDA program promoting food/ag. – Largest segments: cattle / alfalfa – Urban / rural – Integrating these sectors • Connect C2B • Connect B2B
- 6. Who?Who? • Farmers, large and small • Ranchers • Producers / Processors • Restaurants • Retailers / distributors • Organizations • Sponsors
- 13. Member BenefitsMember Benefits Website Listings Social Media Promo
- 14. Member BenefitsMember Benefits Media Opportunities
- 15. Member BenefitsMember Benefits Media Opportunities Nevada Day Parade
- 16. Member BenefitsMember Benefits Cooperative Advertising
- 17. Member BenefitsMember Benefits Video Production
- 18. Social Media DynamicsSocial Media Dynamics Awesome, targeted value proposition Awesome produce guy (dot) com Love it So convenient! Carrots were rotten, made me sick!
- 19. Social Media CaveatsSocial Media Caveats • Is necessary • Requires time / $ investment (can you afford not to?) • Is not a panacea (part of the marcomm mix), but… • Is where communication occurs • Buy Nevada can help
- 20. THANK YOU JOIN BuyNevada.org/membership/join Bob Conrad, PhD, APR 775.353.3603 @BobConrad
Editor's Notes
- Farmers
- Dairyman and Ranchers
- Processors
- Restaurants
- Retailers
- Farmers, Ranchers Dairyman, Processors, Restaurants, Retailers, Distributors and Organizations