Having a personal brand in today's society is the single most valuable thing you could possibly have. Experience true connection with your followers, position yourself as a thought leader and receive awesome professional opportunities in your email inbox. People don’t connect with anonymous brands. People connect with people. And they want to follow and work with those they trust, who they share common beliefs and ideas with. A personal brand allows you to share your story, your message and your vision to inspire and contribute to other people’s lives. Find out how to create an attractive personal brand and build a tribe of true fans to share your message with. Learn how to: - Position yourself as a personal brand and create a vision for your life and business - Craft and share your story and message to inspire and connect - How to see yourself as a story that can be told from every angle - How to creatively express that story to provide meaningful change and inspire your followers Conni Biesalski is a blogger, youtuber and the creator of Live Your Heart Out. She helps creative, entrepreneurial and visionary spirits expand their reality to express themselves fully, to live a vulnerable life free of shame and to create meaning every day. In other words: personal growth and lifestyle design for unconventional people. She also created Planet Backpack, one of Germany’s biggest travel and digital nomad blogs. www.liveyourheartout.co www.instagram.com/conni.biesalski www.youtube.com/c/connibiesalski

1. THE POWER OF PERSONAL BRANDING
HOW TO SHARE YOUR MESSAGE
Conni Biesalski

3. MY STORY

4. MY MESSAGE
▸ Its safe to be yourself - shamelessly
▸ to live passionately
▸ to grow as a human soul
▸ contribute our giIs and callings to other people’s lives in a
meaningful way
▸ I also stand for the gay community, de-shaming depression
and embracing vulnerability

5. WHAT STORIES DO YOU CARRY?

6. YOUR STORY HAS THE ABILITY TO CHANGE SOMEONE’S LIFE.
YOUR MESSAGE MATTERS

7. WHAT IS A PERSONAL BRAND?

8. DON’T BE A PERSONAL BRAND.

9. BE A PERSON.
James Altucher

10. “Honest personal branding is about the scars.
It’s about the blemishes.
But it’s more than just bragging about failure,
which could be a form of ego.
It’s about truly helping people.”

11. BLENDING WHO YOU ARE WITH WHAT YOU DO

12. OWNING WHO YOU ARE - ONLINE AND OFFLINE

13. INSPIRATION

14. BUT WHY?

15. THE WHY’S FOR A PERSONAL BRAND…
▸ By sharing your story, your message and your vision —> inspire other
people and contribute to their lives
▸ True (emoTonal) connecTon —> real trust —> genuine relaTonships —>
loyalty (1000 True Fans - Kevin Kelly)
▸ PosiTon yourself as a thought leader or expert, something you are
passionate about
▸ Having a plaZorm —> connect with your tribe and awesome people,
make new friends & receive awesome opportuniTes in your inbox (eg.
Interviews, speaking gigs, collaboraTons…)
▸ personal growth and self-confidence - it takes courage to put yourself
out there —> awesome way to connect with yourself more and get to
know yourself be^er
▸ clarity in your message and being—> reach people effecTvely

16. HOW TO BE A PERSON. WITH A BRAND.

17. FIND OUT WHO YOU ARE AND THEN DO IT ON PURPOSE.
Dolly Parton

18. THE DINNER PARTY EXERCISE

19. THE QUESTIONS…
▸ What’s your core mission?
▸ What’s your vision?
▸ What are your core values? What do you believe in?
▸ What’s your WHY? What’s your purpose? “I am making the world a be^er place, because..”
▸ What have been your successes? How did you arrive where you are today?
▸ What’s your character/your personality?
▸ You are you because of how life shaped you: what were your biggest challenges in life?
what have you learned? Maybe you feel called to share how you went from tragedy to
triumph, from pain to power, from mess to message
▸ What do you want people say about you?
▸ What are your strengths and your weaknesses/vulnerabiliTes?
▸ What lifestyle do you live and want to communicate?
▸ Who is your tribe? What people do you want to a^ract?

20. STREAMLINING. COHESIVENESS.

21. WHERE TO BE A PERSON
▸ Instagram and Insta stories (Snapchat?)
▸ YouTube - video is where it’s at, no more hiding
▸ Podcast
▸ Facebook group and Livestreams
▸ Blog and Email Newsle^er
▸ Write a book (also: elf-publish)
▸ Speaking gigs

22. A COUPLE TIPS..
▸ Register your name as URL and all social media handles
▸ Own the first page on Google when someone searches for
you
▸ Do interviews - especially podcasts - offer/pitch yourself!
▸ GuestposTng / Medium.com
▸ Connect with real people!!
▸ Really show yourself: Professional photo & video shoots

23. OWNING MY GOOGLE SEARCH!

24. YOUR MESSAGE. YOUR STORY.
▸ You are the story. Your life is the story. Your challenges, your
learnings, your reflecTons.
▸ Knowing who you are —> sharing who you are.
▸ Personal stories —> emoTonal connecTon —> trust
▸ Tell your stories + providing value and helpful content =
Magic
▸ Finding your voice - write like you talk
▸ Create content that represents you and your message —>
3-4 content buckets - cohesiveness

25. RULE #1: BE A PERSON
▸ It’s not all rainbows and unicorns
▸ Share the shadows
▸ Vulnerability & authenTcity
▸ Oversharing?

26. THE ART OF STORYTELLING
▸ Rule #1: Be a person. —> it’s not all rainbows and unicorns —> share
the shadows —> vulnerability & authenTcity
▸ What’s your hero’s journey? - Joseph Campbell
▸ How to tell good stories:
where you were - the struggle - epiphany - how did you get to where
you are today - how did the experience shaped you - what did you
learn - share the reflecTons
▸ A li^le pracTcal exercise:
▸ 1. What have been your biggest struggles in life? Make a list.
▸ 2. Then make a list of your biggest learnings for each and how the
struggles benefited you.
▸ 3. Then write it all in a li^le story in three sentences or less.

28. www.liveyourheartout.co
insta: @conni.biesalski
tube: /connibiesalski
mail@conni.me
slides and bonus stuff:
will post in dojo group tomorrow