1. PERSONALIZATION, 11.03.2015
Sami Kallinen, Head of Web & Mobile Development

2. @sakalli

3. link to presentation
http://bit.ly/yle-personalization

4. Yle, the Finnish Broadcasting Company
• 4 television channels
• 6 + 3 radio channels
• extensive online services
• 20 regional radio services in Finnish,
5 in Swedish and 1 in Sámi
• 8 regional television news broadcasts
• 3,150 permanent employees
(January 2015)
• 87 % work in programme
operations
• Yle is financed by a tax paid by both
individuals and companies.
@sakalli

5. Yle Areena is Finland's most
appreciated online media brand

6. MASS MEDIA DOES
NOT CUT IT.
@sakalli

7. NEEDLES IN HAYSTACKS
cc by-sa michaeljosh@sakalli

8. PERSONALIZATION
@sakalli

9. WHAT IS IT?
@sakalli

10. PIRKKO PERSONALIZES
CHEESES TO YOU AND
TELLS YOU THE NEWS
FROM THE BLOCK

11. YOU WATCHED PREVIOUSLY
@sakalli

12. My favorites
@sakalli

13. @sakalli

14. @sakalli

15. More similar content
We recommend
@sakalli

16. @sakalli

17. ● First and foremost: interesting content.
● User choices
● Recommendations and algorithmic publication
● Dialogue with the customer
● Device agnostic service
PERSONALIZATION - WHAT IS IT?
@sakalli

18. RECOMMENDATION
@sakalli

19. MANY KINDS OF
RECOMMENDATION
@sakalli

20. MASS MEDIA
JOURNALISTIC
CHOICES
ALGORITHMICCHOICES
PERSONALIZED MEDIA
@sakalli

21. MASS MEDIAALGORITHMICCHOICES
PERSONALIZED MEDIA
JOURNALISTIC
CHOICES
Traditional media
@sakalli

22. Netflix, Youtube etc
MASS MEDIAALGORITHMICCHOICES
PERSONALIZED MEDIA
JOURNALISTIC
CHOICES
Traditional media
@sakalli

23. Netflix, Youtube etc Pirkko
MASS MEDIAALGORITHMICCHOICES
PERSONALIZED MEDIA
JOURNALISTIC
CHOICES
Traditional media
@sakalli

24. Netflix, Youtube etc
New Yle
Pirkko
MASS MEDIAALGORITHMICCHOICES
PERSONALIZED MEDIA
JOURNALISTIC
CHOICES
Traditional media
@sakalli

25. Netflix, Youtube etc
New Yle
New Yle
Pirkko
MASS MEDIAALGORITHMICCHOICES
PERSONALIZED MEDIA
JOURNALISTIC
CHOICES
Traditional media
@sakalli

26. §
Traditional media
Netflix, Youtube etc
New Yle
New Yle
New Yle
Pirkko
MASS MEDIAALGORITHMICCHOICES
PERSONALIZED MEDIA
JOURNALISTIC
CHOICES
@sakalli

27. Traditional media
Netflix, Youtube etc
New Yle
New Yle
New Yle
New Yle
Pirkko
MASS MEDIAALGORITHMICCHOICES
PERSONALIZED MEDIA
JOURNALISTIC
CHOICES
@sakalli

28. Enablers
CustomerDialogue
Personalization
Dataandanalytics
Recommendations
ContentMetaData
YleSSO
APIarchitecture
@sakalli

29. THANK YOU!
@sakalli
Please comment and give instant feedback:
http://bit.ly/srk-eval@sakalli

30. link to presentation
http://bit.ly/yle-personalization

31. BLACK BOX vs TRANSPARENCY AND MY DATA
@sakalli

32. SERENDIPITY
@sakalli

33. FILTER BUBBLE
@sakalli

34. @sakalli

36. LET’S GO SKIING
@sakalli

37. We will show a good and
important program on
Thursday at 7:30 pm
@sakalli

38. Content Flood
100 hours of video content is uploaded
to YouTube each minute
@sakalli

39. Content fragmentation
I Love Lucy 67,31952–1953
The Beverly Hillbillies 39,11962–1963
Dallas 34,51980–1981
American Idol 14,42010–2011
SEASON PROGRAM NIELSEN RATING
@sakalli

40. TV viewing shares by media company year 2014
(daily viewing time, 10+ population)
Yle 44 %
Commercial
56 %

41. Yle´s web services
Main services
• Yle Areena
• Yle News
• Svenska.yle.fi
Other services
• Children
• Learning
• Web journalism
• Buu.yle.fi
• Vetamix
All of Yle´s channels are streamed in Yle Areena

42. Finance
EUR million
Budget 2014 Actual 2013 Actual 2012
Turnover 471.1 465.9 438.7
Revenue total 473.5 469.1 456.1
Expenditure
total
478.8 464.9 452.4
Result -5.3 4.2 3.7

43. COMPANY WEB & MOBILE PORTFOLIO
Company portfolio kanban prioritization
CEO & COMPANY LEADERSHIP TEAM
Decides on vision, high level resource allocation and focus area customer coals
Portfolio Lead presents the portfolio and allocation proposal
MY CURRENT POSITION @ THE NATIONAL BROADCASTER
Focus Area:
NEWS & CURRENT
AFFAIRS
Focus Area:
CREATIVE
CONTENT
(drama, factual, children,
docus etc)
Focus Area:
SWEDISH YLE
Focus Area:
MEDIA
(TV/Radio player, channels,
archive service)
Web & Mobile Media (common features & services)
Headed by
Portfolio Lead
Team
Focus Area Leads
UX Lead
( + Design teams)
Architecture Lead
( + Architecture teams)
Lead Dev
( + Dev teams)
I head these teams
@sakalli