This guide outlines some of the most common marketing mistakes and how you can fix them with grace.

1. Big Fat Marketing
Mistakes
A GUIDE TO FIX THEM
As marketers, we are challenged to work in many mediums, use myriad tools,
thoughtfully record and utilize data, and meet aggressive goals. And we must
Mistake do all of this in a carefully orchestrated manner with great attention to detail to
be successful: so it’s easy to make mistakes! In this guide, we will outline some
common marketing mistakes - and how to gracefully fix them.
You don’t follow FIX IT: WORK WITH THE SALES TEAM TO FOLLOW UP WITHIN
48 HOURS
up right away Research has shown a drastic decrease in lead-to-close rate when leads are
If your marketing focus is called/emailed more than 48 hours later - and it’s diminishing returns after
lead generation, you put that. Call when leads are fresh - and if possible, implement a lead nurturing
a great deal of work into program, like an email drip campaign, so you don’t lose leads that aren’t ready
bringing in quality leads. to commit.
A D VE RTISE ON
Want to know more? Learn how Trada can improve your ROI. Contact us today for a tour! e: info@trada.com p: 877-871-1835 w: trada.com

2. Big Fat Marketing Mistakes | A GUIDE TO FIX THEM
Mistake
Starving the
budget
In order to get the word
out about your company,
you must allocate money
FIX IT: PROVE MARKETING’S WORTH THROUGH MEASUREMENT to marketing.
Choose only marketing channels that are measurable, like paid search, and
pay close attention to the data. To stretch your budget, try cross-promotions
with another likeminded company, building out a referral program, and
asking customers/fans to generate content.
Mistake
Wearing FIX IT: USE THESE
TOOLS TO GAIN INSIGHT
competition INTO THE MOVEMENTS
blinders OF YOUR COMPETITORS
Try a keyword research tool like Spyfu, KeyCompete or Raven to see which
You can learn a lot from
your competition - about keywords your competitors are targeting in PPC and SEO. Then build
how to differentiate, which out your own keyword lists. To keep an eye on your competition’s social
keywords to target, and new movements, build a “competitor” list in Hootsuite or Tweetdeck.
markets to go after.
A D VE RTISE ON
Want to know more? Learn how Trada can improve your ROI. Contact us today for a tour! e: info@trada.com p: 877-871-1835 w: trada.com

3. Big Fat Marketing Mistakes | A GUIDE TO FIX THEM
Mistake
FIX IT: USE “ASSISTS” TO KEEP
YOUR PRODUCT OR SERVICE IN
Counting on one
THE MIND OF THE USER touchpoint
Market across multiple channels. Consider the “rule of five”:
Try using display advertising, the idea that a customer
Facebook ads and retargeting must come into contact with
as “assists” to keep your brand your company five times
appearing again and again. before he will convert.
Mistake
Selling only
to your new
customers FIX IT: YOUR CUSTOMERS ARE ALREADY YOUR FANS: IT’S EASIER TO
KEEP THEM ENGAGED
Upsells and loyalty
programs are the Use the thank-you page to offer a coupon for next time and to get social
“low-hanging fruit” of media follows. Or use a gamification tool like Big Door, which increases
marketing. loyalty and engagement using game theory and incentive techniques on
your website.
A D VE RTISE ON
Want to know more? Learn how Trada can improve your ROI. Contact us today for a tour! e: info@trada.com p: 877-871-1835 w: trada.com

4. Big Fat Marketing Mistakes | A GUIDE TO FIX THEM
FIX IT: USE CROWDSOURCING
TOOLS TO AFFORDABLY HAND
Mistake
OFF SOME OF THE WORK
Using a crowdsourcing tool or Doing it all
platform, you can hand off content
generation, SEO, paid search and yourself
Facebook ads, translation, message Many of us are marketers
testing, graphic design/video and on small teams - but you
microtasks - and get incredible can’t do everything yourself
reach with limited resources (time and be effective.
and budget).
Keep
learning
Visit us online at
trada.com!
Paid search is an ever-changing
market, and best practices and
strategies evolve quickly. Trada
offers a free, zero-commitment
resource center with guides, videos
and webinars to help keep your
team up to speed on the ins and
outs of paid search.
A D VE RTISE ON
Want to know more? Learn how Trada can improve your ROI. Contact us today for a tour! e: info@trada.com p: 877-871-1835 w: trada.com