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ComBlu Case Study - OWN

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ComBlu, Inc.
ComBlu, Inc.
BusinessTechnology
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Mission: Strategy: ComBlu’s Role: Engage viewers during Oprah’s farewell season and Leverage their passion to create an audience for the new Oprah Winfrey Network • Create a reputation management (gamification) system that incents and rewards active community engagement and participation in major promotional campaigns. • Build a rewards and recognition system that supports loyalty and helps build a new brand: “Get out the vote” campaigns – Contribute ideas – Results: – Spread the word • Highest engagement levels • Brand-building behaviors rewarded
Are You Interested In… • Learning more about community best practices? • Getting a customized best practice review? • Finding out how ComBlu can turn your communities into High Performers? We’d love to talk! Kathy Baughman Kevin Lynch kbaughman@comblu.com 312.649.1687 klynch@comblu.com You can also check out: • Our Website and eBooks at: ComBlu.com • Our Blog: ComBlu.com/Lumenatti • Twitter: @ComBlu 312.649.1687

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ComBlu Case Study - OWN

  • 1. Mission: Strategy: ComBlu’s Role: Engage viewers during Oprah’s farewell season and Leverage their passion to create an audience for the new Oprah Winfrey Network • Create a reputation management (gamification) system that incents and rewards active community engagement and participation in major promotional campaigns. • Build a rewards and recognition system that supports loyalty and helps build a new brand: “Get out the vote” campaigns – Contribute ideas – Results: – Spread the word • Highest engagement levels • Brand-building behaviors rewarded
  • 2. Are You Interested In… • Learning more about community best practices? • Getting a customized best practice review? • Finding out how ComBlu can turn your communities into High Performers? We’d love to talk! Kathy Baughman Kevin Lynch kbaughman@comblu.com 312.649.1687 klynch@comblu.com You can also check out: • Our Website and eBooks at: ComBlu.com • Our Blog: ComBlu.com/Lumenatti • Twitter: @ComBlu 312.649.1687