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She Says UK - Women and Sport Marketing
1. Winning Women
#winningwomen @shesaysuk
Thursday, 20 September 12
2. Women & Sports
Apparel
@collynahart
collynahart@gmail.com
Thursday, 20 September 12
3. Default
We all operate in a default mode of
sport = men’s sport.
Thursday, 20 September 12
4. We are all male
Even as women working in sports
marketing we are trained to compete
with men, and therefore to think and
operate like men at work.
Thursday, 20 September 12
5. 3 kinds of sports
marketing “aimed at
women”
Thursday, 20 September 12
9. AKA: “If the
best athlete
uses it,
women will
want to be
like her.”
Thursday, 20 September 12
10. Why doesn’t this work?
(Beyond not recognising her)
“I don’t want to look too sporty”
Thursday, 20 September 12
11. Particularly in the UK, the media
has pitted athleticism and
femininity against each other.
Women are expected to choose.
The media likes women to be
simple.
Thursday, 20 September 12