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She Says UK - Women and Sport Marketing

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She Says UK - Women and Sport Marketing

  1. Winning Women #winningwomen @shesaysukThursday, 20 September 12
  2. Women & Sports Apparel @collynahart collynahart@gmail.comThursday, 20 September 12
  3. Default We all operate in a default mode of sport = men’s sport.Thursday, 20 September 12
  4. We are all male Even as women working in sports marketing we are trained to compete with men, and therefore to think and operate like men at work.Thursday, 20 September 12
  5. 3 kinds of sports marketing “aimed at women”Thursday, 20 September 12
  6. 1. Entertainment for male readersThursday, 20 September 12
  7. Thursday, 20 September 12
  8. 2. Assuming women are the same as menThursday, 20 September 12
  9. AKA: “If the best athlete uses it, women will want to be like her.”Thursday, 20 September 12
  10. Why doesn’t this work? (Beyond not recognising her) “I don’t want to look too sporty”Thursday, 20 September 12
  11. Particularly in the UK, the media has pitted athleticism and femininity against each other. Women are expected to choose. The media likes women to be simple.Thursday, 20 September 12
  12. Thursday, 20 September 12
  13. So we try to meet the stereotype, and then beat ourselves up about it when we don’t seem to fit.Thursday, 20 September 12
  14. 3. The empowered womanThursday, 20 September 12
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  18. Too bad she’s usually alone...Thursday, 20 September 12
  19. Women are like a foreign marketThursday, 20 September 12
  20. Women really don’t care much about the technical features of a product...Thursday, 20 September 12
  21. She just wants to know what a product does for her.Thursday, 20 September 12
  22. The biggest competition is ourselves.Thursday, 20 September 12
  23. Achievement is rarely about being the best.Thursday, 20 September 12
  24. If we do it together, it’s that much better.Thursday, 20 September 12
  25. Yes, women want to be attractive... but not as you’d expectThursday, 20 September 12
  26. Something strange is happening in fashionThursday, 20 September 12
  27. It’s not about sexy ... It’s about sisterhoodThursday, 20 September 12
  28. Thursday, 20 September 12
  29. From: “I wish I could be her...”Thursday, 20 September 12
  30. Thursday, 20 September 12
  31. To: “I wish I was friends with them...”Thursday, 20 September 12
  32. Thursday, 20 September 12
  33. And because of social media, it kind of feels like you are...Thursday, 20 September 12
  34. Thursday, 20 September 12
  35. But let’s focus on sport again...Thursday, 20 September 12
  36. What’s the real opportunity for sport brands?Thursday, 20 September 12
  37. Really understand what sport brings to her lifeThursday, 20 September 12
  38. Sport is a reflection of how she sees herself, how she sees the worldThursday, 20 September 12
  39. Confidence and friendship go hand in handThursday, 20 September 12
  40. Permission to strive A precedent to not shirk from success Freedom to look sillyThursday, 20 September 12
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  43. http://www.youtube.com/watch?v=Mzp-D3cv9nMThursday, 20 September 12
  44. Thank you, now let’s change the game... @collynahart collynahart@gmail.comThursday, 20 September 12

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