The Business Of Web Design

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A fun, informal lecture to University Of Nottingham students, February 2009.

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The Business Of Web Design

  1. 1. The Business of Web Design Latest Trends in Web Design and Web-based Applications 19th February 2009
  2. 2. Erskine Design Simon Collison www.erskinedesign.com
  3. 3. In the olden days...
  4. 4. Web standards
  5. 5. • Separation of content, style and behaviour • Faster and easier workflow • Embrace current methods and principles • Accessibility by default • Leaner code uses less bandwidth, and serves pages faster
  6. 6. HTML, CSS & the DOM
  7. 7. www.csszengarden.com/
  8. 8. Accessibility
  9. 9. • If a website is not accessible to everyone, it fails • Accessibility is not just about disability • Content repurposed for any viewing device • No compromises. Every user gets every bit of content • Microformats (what?)
  10. 10. Usability
  11. 11. • An accessible site is not necessarily a usable site • Be aware that each user will have different needs • Common sense approaches to user interfaces • Don’t make them think!
  12. 12. The Rules
  13. 13. • Responsibility to all users • Scalable, long-term approaches • Methodical and inclusive processes • Keep things simple • Accountability
  14. 14. Microformats www.microformats.org/
  15. 15. Grids
  16. 16. Rhythm & Type
  17. 17. Wireframes
  18. 18. Blogs
  19. 19. www.kottke.org/
  20. 20. RSS
  21. 21. www.feedburner.com/ NetNewsWire
  22. 22. Music, Podcasts, Video and other Downloads
  23. 23. www.beatport.com/ www.youtube.com/ www.daytrotter.com/ www.hypem.com/
  24. 24. Web Applications & Social Networks
  25. 25. www.myspace.com/ www.last.fm/
  26. 26. http://twitter.com/
  27. 27. 37 Signals www.37signals.com/
  28. 28. Carsonified www.carsonified.com/
  29. 29. Happy Cog www.happycog.com/
  30. 30. Oh... and Google and Yahoo! and Microsoft and Apple and the gambling industry ...and then there’s the porn industry, which I know nothing about.
  31. 31. APIs and Mashups
  32. 32. Acquisitions & Value
  33. 33. • Feedburner bought by Google for $100m • Photobucket bought by Fox for $250m • Last.fm bought by CBS for $280m • Treehugger bought by Discovery for $10m • StumbleUpon bought by Ebay for $45m http://www.seoconsultants.com/google/acquisitions/ http://startup.partnerup.com/2008/01/02/2007-acquisitions-web-internet-technology//
  34. 34. • Launched in February 2004 • Turned down a $10 million offer months later • Now has over 450 employees • Turned down $1 billion from Yahoo! • Microsoft bought a $240 million stake in it • Over 70,000,000 users • Annual revenue is only $150m, yet estimated value is $15 billion
  35. 35. The Mobile Web
  36. 36. www.apple.com/
  37. 37. Survey
  38. 38. www.alistapart.com/articles/2007surveyresults
  39. 39. www.alistapart.com/articles/2007surveyresults
  40. 40. www.alistapart.com/articles/2007surveyresults
  41. 41. www.alistapart.com/articles/2007surveyresults
  42. 42. The Unexpected
  43. 43. http://icanhascheezburger.com/
  44. 44. Summary
  45. 45. • Specialise: choose one path and stick to it • The web is about the users, not the designer • Be responsible and accountable • Keep it simple • Beware of the teenager!
  46. 46. Any questions? Please be aware that the internet is a vast landscape that changes every five minutes, and I don’t know everything about all of it...
  47. 47. Thanks Simon Collison erskinedesign.com

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