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To remain viable in the publishing environment it is important for publishers stay current with evolving technology. To help publishers prepare for this new reality, SSP, in collaboration with the World Bank, presents an important full-day seminar on Digital Opportunities and Challenges. This two-part seminar explores the choices that choices publishers will have to make early in the process to enhance their return on investment as they transition to an evolving digital landscape, and presents practical examples of strategies for packaging & delivering content to different channels (not just mobile devices).
The morning session will provide an overview of the current market for electronic publishing with specific examples of business models used by a university press, a commercial publisher, and an association. The afternoon session will cover the various electronic readers, emerging mobile applications relevant to publishers, and digital rights management to include discussions on piracy and intellectual property. Together, both sessions will give a comprehensive overview of what is happening in the new digital arena.
Join us if you want to:
-Catch-up on the current state of digital transition
-Discuss emerging business models
-Examine the evolving digital devices and mobile applications used to disseminate content
-Gain insight on emerging piracy issues
This full day seminar will be invaluable to anyone interested in understanding the opportunities and challenges involved in delivering and marketing your content in a digital environment. This includes marketing coordinators, production managers, acquisitions editors, and senior management at small to medium-sized publishers of scholarly content currently in both book and journal form.