the appliance of science



the pursuit of magic
simon collison
speak the web, liverpool, february 2010
@simoncollison col...
a deeper understanding of traditional




design
principles
can bring that magic “something” to our web designs
This is not a case of...
You’ve either got it, or you haven’t


Nor is it a case of...
I think I’ve got it, and you haven’...
before I start, let’s be clear...




the web
is not print
The screen brings with it different kinds of
challenges for visual design, some of which
occur exclusively in interactive ...
and it doesn’t matter how good you are with...



HTML & CSS
jQuery
Photoshop
because these are just enablers
we design
to communicate
modernism
post modernism
nostalgia
Copyright BBC 2010
By Olly Moss
http://www.flickr.com/photos/ollym/2998286041/
Amy Martin
http://design-book.blogspot.com/search/label/posters
vernacular
humour
Osbornevillas
http://www.flickr.com/photos/osborne_villas/3390937252/
By Atmostheory
http://www.frankchimero.com/
                               http://www.atmostheory.com/index.php?/projects/...
semiotics
Symbol   Icon   Index
typography
http://gregorywood.co.uk
colour
balance
composition
symmetry
movement
patterns
restraint &
reduction
play
personality
self-expression
http://mnatwork.com
through all of this, we can create




magic
thanks

simon collison
@simoncollison colly.com erskinedesign.com
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
The Pursuit of Magic
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The Pursuit of Magic

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The Pursuit Of Magic, presented at Speak The Web Liverpool on 15th Feb 2010, takes a moment to reflect on key design principles that may or may not be being used effectively by legions of web designers.

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The Pursuit of Magic

  1. the appliance of science the pursuit of magic simon collison speak the web, liverpool, february 2010 @simoncollison colly.com erskinedesign.com
  2. a deeper understanding of traditional design principles can bring that magic “something” to our web designs
  3. This is not a case of... You’ve either got it, or you haven’t Nor is it a case of... I think I’ve got it, and you haven’t It’s more a case of... You can have it if you want it
  4. before I start, let’s be clear... the web is not print
  5. The screen brings with it different kinds of challenges for visual design, some of which occur exclusively in interactive media. It’s unrealistic to think our old methods can fill in all the gaps, but new interaction patterns and visual languages emerge everyday. These are the building blocks for our new design principles. Jason Santa Maria
  6. and it doesn’t matter how good you are with... HTML & CSS jQuery Photoshop because these are just enablers
  7. we design to communicate
  8. modernism post modernism
  9. nostalgia
  10. Copyright BBC 2010
  11. By Olly Moss http://www.flickr.com/photos/ollym/2998286041/
  12. Amy Martin http://design-book.blogspot.com/search/label/posters
  13. vernacular
  14. humour
  15. Osbornevillas http://www.flickr.com/photos/osborne_villas/3390937252/
  16. By Atmostheory http://www.frankchimero.com/ http://www.atmostheory.com/index.php?/projects/commands/
  17. semiotics
  18. Symbol Icon Index
  19. typography
  20. http://gregorywood.co.uk
  21. colour
  22. balance composition symmetry movement patterns
  23. restraint & reduction
  24. play personality self-expression
  25. http://mnatwork.com
  26. through all of this, we can create magic
  27. thanks simon collison @simoncollison colly.com erskinedesign.com

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