Recruiting video combined with the internet is a big challenge for recruiting.

1. Benefits of Recruiting Videos
With passing years, less number of people read newspapers and books and more of them get
out information through moving media which includes online videos, films and TV .Why?
Because videos provide less effort to watch and have a deep impact on a person mind by giving
powerful message .Printed words are weak tools for transmitting passion to an employee but
better antonym to this is images which is cheap and easily accessible with the help of websites
like YouTube,Hulu.com and Veoh.com. As of this past February, YouTube is declared as a fifth
most popular website leaving behind likes of Google, Yahoo and Microsoft. Recruiting video
combined with the internet is a big challenge for recruiting. By using together it will create a
better candidate experience and raise the likelihood of a hire. Most of the young and the
middle aged generation spend their maximum time on surfing internet and percentage has
nearly doubled since 2006 and is now above 60% of all internet users.
Some companies and colleges are using the internet and video to give them an insight that use
such sites as YouTube and Hulu.com on daily basis about their norms and key features .The first
and foremost benefit is for the companies to showcase their salient features to attract people.
It is a new craze for linking job seekers to companies that are hiring. They create career sites
that are flooded with small video showing tours of the company, interviews with HR executives,
company perks, company events, chats with employees and office environment while doing
work. Examples of the companies that contain video are Whirlpool, Samsung etc .The second
benefit of recruiting videos is to post jobs .A Twitter like application called 12Seconds allows
one to tell about a job position and distribute it to a number of followers. Similarly it will
increase the response rates. Then it is useful to interview candidates. These recruiting videos
make job seekers aware about the interview outline process that is how to talk, walk and give
best answers to get selected for competitive positions in a company. Along with this it eliminate
irrelevant candidates if one does not have relevant skills according to company firms.
Nowadays most of the companies prefer to do online interview via Skype, webcams which
saves company and employee time and costs during hiring process. Further recruiting videos
strengthen the employment brand with video icons emerging in it.
Video is rapidly becoming core to recruiting success. So recruiting videos can be exciting if
done right as present age is the age of video and we all need to learn to use it better in future.