Brand guidelines

2. BRANDING IDENTITY
• A BRAND IDENTITY IS THE WAY IN WHICH PEOPLE RECOGNISE THE BRAND AND
HOW THEY PERCEIVE IT. IT IS AN IMPORTANT ELEMENT OF CREATING, AS A
GOOD BRAND IDENTITY CAN HELP UNIVERSAL SUCCESS AND RECOGNITION.
• I WOULD LIKE TO BE ABLE TO KEEP A CONSISTENT BRANDING IMAGE, IN
REFERENCE TO THE COLOURS, CLOTHING AND TONE CREATED IN THE MUSIC
VIDEO.

3. FONT USE
• I WILL BE USING THE FOLLOWING FONTS:

4. COLOURS
• MY COLOUR USE CONTRASTS DULL TONES, WITH BRIGHT TONES. THE DULL
WASHED OUT RED AND BLUE FIT NICELY TOGETHER, THIS IS CONTRASTED TO
THE BRIGHT PURPLE AND GREEN ON THE ALBUM ARTWORK.
• THE ALBUM ARTWORK ITSELF IS DULL AND DARK, WITH A FEW BRIGHT
COLOURS TO PROVIDE AN EYE-CATCHING LOOK.

5. DIGIPAK COLOURS
• THE COLOURS ON MY DIGIPAK ARE
ALL LUMINOUS MIXED WITH DARK
DULL TONES. THE GLOWSTICKS
USED WERE BRIGHT YELLOW,
GREEN, AND PURPLE. THE USE OF
THE SLOW SHUTTERSPEED
ALLOWED THE COLOUR TO BLEED
ACROSS THE PICTURE.

6. COLOURS