2. Executive Summary
• MyWifi is a simple and affordable
broadband service where the customers
can have continuous broad band
coverage from home and on the road
without missing a beat all in 1 affordable
package.
• There are enough customers to roll out
this service here in NZ.
3. What is MyWifi
• MyWifi is a simple and affordable solution
for people who want continuous
broadband without missing a beat from
home and out on the road all packaged in
1 simple and affordable account.
• MyWifi…Why not?
4. Business Model
• The business model is a subscription
based business model.
• In order to have access to continuous
broadband from home to out on the road
without missing a beat, the customers
have to subscribe to our company on a
monthly basis starting from $50.
5. Team Kairos
• We didn’t know each other prior to venture-
lab.org until our near location brought us
together.
• MyWifi is the brainchild of Sandy Hodge’s idea.
• I, David, am a supporting team member to Team
Kairos.
• Currently, it is a 2 member team.
6. Fundamental Problem
• Currently in NZ, home broadband is provided by many telcos eg.
Telecom NZ, Vodafone, Orcon, Telstra Clear, Slingshot, and some
minor parties. 3G internet is only provided by Telecom and
Vodafone. According to our survey, most of the customers usually
have 2 different providers for their home broadband and for their
mobile devices (smart phones and tablets). The current plans are
too expensive averaging $200 to $250 per month.
• Our solution is to provide a cheap and continuous broadband from
home to on the road all in 1 simple account. By making the account
cheap and simple, according to our market survey, we will have
more smart device users and more subscribers to our services.
7. OAP Summary
• A market survey was conducted asking 1000 internet users various questions.
• The summary results from the survey concluded that:
• 95% have either a home or mobile device internet account.
• 25% have both home and mobile device internet accounts.
• 90% of the internet users were unhappy with their current internet pricing plans for
their homes and/or smart phones and tablets.
• 70% of the sample group would switch to another provider if the price was cheaper
which provided continuous coverage from home to mobile all packaged in 1 account.
• 95% of the sample group would switch to another provider regarding the previous
statement if the package started at $50(NZ).
• 90% of the sample group that had either a home or mobile device internet account
would subscribe to our plan to have access to both home and mobile internet.
• Conclusion
There were enough paying customers who were willing to transfer and adopt to our
new product and pricing plans.
8. MyWifi the Product
• Please see
http://www.slideshare.net/fullscreen/sandy
hodge1/wi-fi-all-the-time/5
9. Sales and Marketing Strategy
• Please see http://sandyhodg1.wix.com/wifiallthetime
• Analysis: Like anti-biotics, we want to cover a broad spectrum of potential customers
to sign up and use our services. We have a set budget like all companies to market
and advertise, trying to squeeze every dollar to get as many customers as possible.
We want to do this successful sign up without angering our potential customers.
Hence we will not employ the following marketing methods: telemarketing, grass
roots/foot patrol sales
• Big payoffs like sales teams to businesses and city councils will be employed for
direct access to potential big clients.
• Non-expensive ads like G+, Facebook, Twitter will be used but will probably not be
popular as our viral video.
• Expensive ads like billboards on signs, buses, taxis, etc. will not be used, but TV &
radio ads are a necessary evil to grab a lot of customers because success has been
well documented by other companies who have used this in the past.
• Google Adwords and Adsense will be used but not banner ads because of the
effectiveness.
10. Partnerships
• wifi station/booster suppliers
• city council
• utilities
• We need permission from the city council
and the utility companies to install our
prototype.
11. Revenue Model
• The business model is a subscription
based business model.
• In order to have access to continuous
broadband from home to out on the road
without missing a beat, the customers
have to subscribe to our company on a
monthly basis starting from $50.
12. Risk
• Our biggest concern is how fast our competitors would
try to adapt and compete against us.
• One thing to minimize our risk is to patent our prototypes
so they can’t copy us and would take them longer on
their R & D front to make an alternative prototype.
• Putting up the infrastructure first is crucial. We would act
like the bacteria inside a human and occupy all the utility
poles to first monopolize and not allow wiggle room.
13. Funding
• We are asking VCs to fund our venture
because it costs money to make the
prototypes, and make a number of them,
hire installers, and have the marketing and
sales team to set this in motion so
customers would hoard in.
