Jeff aims to create the first omnichannel ecosystem of services to help customers live good, look good, and feel good. This ecosystem will deliver a unique, customized experience for each customer across all channels in a consistent brand with seamless integration. The ecosystem is supported by controlled suppliers to provide services and experiences that improve quality of life, such as physical, mental, and social well-being. An example journey shows how a customer named Olivia interacts with various Jeff services in an integrated, customized way through different channels over days.

1. Creando el primer ecosistema
omnicanal de servicios gracias a la
tecnología

2. Sébastien Borreani
Head of Product customer in Jeff
PhD in Sports Science
+20 papers in JCR
15+ years experience in fitness industry
Entrenarme/Spacefit co-founder
(acquired by Jeff in 2019)

3. 10-deep ritual

4. Customer
Jeff - Next Generation
Entrepreneur Platform
Ecosystem
Jeff - Ecosystem of services

5. CUSTOMER
CENTRIC
The Jeff Vision
Creating the first omnichannel
ecosystem of services for day-to-day
needs and make people:
LIVE
GOOD
LOOK
GOOD
FEEL
GOOD

6. Jeff services ecosystem
ECOSYSTEM
EXPERIENCE
to deliver a unique experience
UNIFIED BRAND
with a consistent brand
OMNICHANNEL
based on the customer’s
omnichannel journey
CUSTOMIZED
and customized to every human

7. Jeff services ecosystem
ECOSYSTEM
EXPERIENCE
to deliver a unique experience
UNIFIED BRAND
with a consistent brand
OMNICHANNEL
based on the customer’s
omnichannel journey
CUSTOMIZED
and customized to every human

8. From niche to a real
services ecosystem
“Daily” services that improve your quality of life.
To enjoy The Good Good Life
Sum of different fragmented businesses Integrated services

9. Quality of life
Look good Feel goodLive good
Good physical condition,
with no pains. Take care
of your body and physical
appearance.
Physical health
Enjoy delightful moments and
live new experiences. Makes
our lives easier. Free yourself
from what you don’t want to
do. Social health.
Psychological well-being. Feel
better, without any worries,
mental illness, sleep disorders or
stress.
Mental health.
Enjoying The Good Good Life
Ref

10. Jeff ecosystem supported by
controlled & curated suppliers
To build a worldwide convenient services
ecosystem we need to generate supply density

11. Jeff services ecosystem
ECOSYSTEM
EXPERIENCE
to deliver a unique experience
UNIFIED BRAND
with a consistent brand
OMNICHANNEL
based on the customer’s
omnichannel journey
CUSTOMIZED
and customized to every human

12. TRANSACTION EXPERIENCE
● You pay and you get a service.
● You’re an ID.
● You’re one more.
● The business don’t know about you.
● You get what you paid for, no more.
● You enjoy a delightful service
helping to reach your dreams and to
improve your quality of life.
● You’re a human.
● You’re special.
● We care about you so we know who
you are to customize the service.
● Sometimes we like to surprise you
unexpectedly.

13. Jeff services ecosystem
ECOSYSTEM
EXPERIENCE
to deliver a unique experience
UNIFIED BRAND
with a consistent brand
OMNICHANNEL
based on the customer’s
omnichannel journey
CUSTOMIZED
and customized to every human

14. Brand & experience
consistency
In all Jeff businesses, for every services,
across all the channels and all around the
world, our brand & the customer experience
would be seamless.

15. Jeff services ecosystem
ECOSYSTEM
EXPERIENCE
to deliver a unique experience
UNIFIED BRAND
with a consistent brand
OMNICHANNEL
based on the customer’s
omnichannel journey
CUSTOMIZED
and customized to every human

16. MULTI-CHANNEL OMNI-CHANNEL
● Sum of different channels.
● Every channel is a different
experience and not linked.
● Some customers behaviour data
with poor analysis.
● Omnichannel is the user on the center.
● Integrated experience across all the
touch-points (online and offline in the
different channels).
● Integrating the in-store, mobile, social,
and web customer data into a single
intelligent business system able to
identify the best offers and deliver a
custom, one-to-one experience should
be the ultimate goal. Ref

17. Jeff services ecosystem
ECOSYSTEM
EXPERIENCE
to deliver a unique experience
UNIFIED BRAND
with a consistent brand
OMNICHANNEL
based on the customer’s
omnichannel journey
CUSTOMIZED
and customized to every human

18. Customization
In this exponential growth world, customers
are impacted by millions of messages
everyday. If we are not relevant for them,
they’ll ignore us (Cocktail Party Effect).
In Jeff we aim to make the difference to give
back to neighborhoods what digitalization
took away.
It’s not only about saying “Hello Olivia”. It
goes far beyond that.
For deep customization we aim to know the
behaviour, the habits, the interests, the
intents and the needs of our customers.
Ref 1 2

19. Jeff services ecosystem
ECOSYSTEM
EXPERIENCE
to deliver a unique experience
UNIFIED BRAND
with a consistent brand
OMNICHANNEL
based on the customer’s
omnichannel journey
CUSTOMIZED
and customized to every human

20. Olivia’s journey with Jeff

21. Sunday night
Feeling: Tired
UNIFIED BRAND
Olivia receives a proposal for her
week, based on her calendar.
Feeling: Interested
Olivia accepts, the app asks if
she wants to pay for the week
or subscribe.
Feeling: Delighted
She’s able to pay for everything
right away.
CUSTOMIZED ECOSYSTEM
🙂🥱 😯
ECOSYSTEM
🌑

22. Monday morning
Feeling: Delighted
OMNICHANNEL
Jeff reminds her about the
schedule for the day.
Feeling: Relieved
Home is clean, laundry is done.
Now Olivia has time for herself.
Feeling: Relieved
She’s able to pay for everything
right away.
EXPERIENCE
😌�� 😌
ECOSYSTEM
⏳
...
Monday afternoon Monday evening
⏳
...
🌞

23. Monday evening
Feeling: Delighted
OMNICHANNEL
When she arrives there’s no waiting,
no payment etc., because she already
booked through the app.
Feeling: Relieved
The yoga trainer already knows about
her recent injury and is able to safely
correct her postures.
Feeling: Relaxed
The class is a positive experience
for Olivia, and she forgets about
her stress.
EXPERIENCE
😊�� 😌
EXPERIENCECUSTOMIZED UNIFIED BRAND
🌑

24. Monday evening
Feeling: Relaxed
After class, she buys a smoothie and
pays for it easily with her Jeff card.
Feeling: Delighted
In the morning, she receives a
notification about her haircut, and
a haircut suggestion.
🙂��
ECOSYSTEMOMNICHANNEL
Feeling: Interested
She takes a picture to post to
her Instagram.
ECOSYSTEM
😯
EXPERIENCE
Tuesday morning
⏳
...
🌑

25. Tuesday morning
Feeling: Delighted
Using the app, she’s able to try out
different hairstyles...
Feeling: Delighted
When she arrives, her hairdresser
already knows what kind of look
she wants.
🙂��
ECOSYSTEM
Feeling: Interested
😯
Tuesday afternoon
CUSTOMIZED CUSTOMIZED
...and select the type of haircut she
would like.
CUSTOMIZED
⏳
...
🌞

26. Tuesday evening
Feeling: Happy
Back home, she gets a notification
about how her experience with the
babysitter was.
��
OMNICHANNEL
Feeling: Happy
She hears positive remarks from
her children...
ECOSYSTEM
😊
EXPERIENCE
Feeling: Happy
Olivia reflects with her children on
how they felt about the babysitter.
ECOSYSTEM
😊
EXPERIENCE
🌑

27. Tuesday night
Feeling: Relaxed
Olivia can sleep much better tonight
now that she’s been able to have some
time for herself.
ECOSYSTEM
😊
EXPERIENCE
Feeling: Accomplished
She wakes up to a positive message
from her instructor at Jeff...
ECOSYSTEM
🥳
EXPERIENCE
Feeling: Accomplished
...and a suggestion for a back
massage at her local Relax Jeff.
ECOSYSTEM
🥳
EXPERIENCE
⏳
...
Wednesday morning
🌑 🌞

29. Thank you!
sebas.borreani@mrjeffapp.com