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Mark Morris Dance Group’s Dance for PD® program uses the training and techniques of professional dance to improve the lives of Parkinson’s sufferers. Founded in 2001, the program was an immediate success and, by 2014, classes were being taught in more than 80 countries around the world. But Program Director David Leventhal wanted to deepen that reach and allow participants to use Dance for PD’s powerful tools outside of the classroom and in their daily lives.
Working with a grant from Google, Dance for PD enlisted Manhattan-based digital agency SS+K to develop Moving Through Glass, the first-ever augmented reality application providing round-the-clock aid for people living with Parkinson’s.
Kevin Skobac, SVP of Digital Strategy at SS+K, and Executive Producer Craig von Wiederhold will discuss the design and development of Moving Through Glass through the lens of a key ‘re-learning’ the unique project afforded them: the core of great usability design is always empathy.