1. 3 Red Hot Trends in Online
Marketing for 2012 - Keep Your
Business on the Cutting Edge
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2. I think it is fair to say that we
(business community) are all
slowly starting slip away into
the festive spirit. So instead
of beating away on the usual
drum, we thought we might
take some time out to share
with you some of the
hardcore tools and trends
that will rock your online
marketing in 2012.
After our weekly mastermind session we have compiled three, hot ticket items that
you should be using in your online marketing for 2012;
1. Mobile Marketing – Google’s Click to Call Phone Extensions
It is estimated that over 46% of online Australians now own a mobile smart phone
device. These figures being quoted in July 2011, I dare say that by the year end it
will be over 50%.
Google being the world class innovators they are, have recently released an
awesome new inclusion to their paid advertising model called click to call phone
extensions. This cutting edge new product is available now in Australia and is only
displayed on mobile devices.
Instead of offering a traditional website link to click on when your ad is shown to
the user they are now offering a clickable phone number to call your business. With
Click to Call Phone Extensions, you get charged from Google when somebody
calls your business. Someone who is searching for your products or services from
a smart phone device is most likely seeking an instant contact with your business.
How powerful could this be for your business?
Hot Tip: If you are not already considering mobile marketing for your
business then we suggest you get serious about exploring this emerging
option in 2012.
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3. 2. Website Live Chat – The technology has Advanced
Live chat technology has been pottering around the internet for quite some time
now. Most of you would be familiar with it being used predominantly by larger
corporations to offer their customers some kind of live, interactive support via the
web and to cut down on their call centre staff. Well let’s just say that times have
changed.
The technology running behind the scenes with live chat has turned into an online
marketing masterpiece. The following features are now available when using some
of the better providers of live chat software like live chat inc;
Tracks every visitor entering and leaving your website in real time.
Pro-actively initiate chat with a visitor or react to a visitors request to chat
Information given about every visitor – Their location, referral source, time on
page/s and keyword/s entered to find your website, plus more.
Can you imagine how powerful this data could be for increasing your website sales
conversions?
Targeted selling opportunities to every visitor to your website all while offering a
fantastic customer experience with live chat.
Hot Tip: Do not be over excited and initiate a chat with a visitor too early
during their visit to your website. Wait until their time on page has reached a
certain level before initiating a chat. A helpful offering of advice could quickly
be seen as a spamming sales approach if they are not given the time to
connect with your products or services beforehand.
3. Pre-Emptive Reputation Management – Be Proactive not Reactive
For all successful business owners, careful planning across all facets is the key to
long lasting success of your business. Managing your online reputation should be
considered a vital part of your online marketing and broader marketing plan
respectively. You might be surprised at the amount of business owners who do not
have control over the first page rankings in Google and other search engines when
somebody types in their brand name. Can you remember the last time a
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4. disgruntled customer called or visited your business with a complaint? Or maybe
you can recall hearing about a business that has come under recent scrutiny in the
media?
These two examples both represent serious opportunity for online news sources or
technology savvy customers to encroach on your online brand. This largely
unknown service called search engine reputation management is saving the necks
of many business owners who are proactively working towards protecting their
online brand. This service is seriously more affordable when sought in a proactive
manner rather than a reactive manner.
Hot Tip: If you wait until the bad man bites, your overall sales and marketing
conversion will suffer. Particularly more important if you have a large offline
marketing budget that is driving your customers online to search for your
brand!
We hope to have enlightened you all with some serious opportunities to move your
online marketing in an upward trend during 2012. If you need some advice on any
of the items listed above or general expert opinions concerning the online
marketing for your business then pick up your smart phone and call us now.
We are available weekdays during business hours on 1300 899 851 or follow the
links to our contact form on the website.
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