Rory Kramer is a director who has created music videos for artists like Avicii and Justin Bieber. Bieber's "I'll Show You" video, filmed in Iceland, features amazing scenic shots that Kramer found simple yet beautiful. Kramer's upcoming music video will capture shots of landscapes in London like Primrose Hill and Edmonton Green that hold many memories for him, with the goal of reminiscing on aspects of a past relationship through a unique cinematic style using wide angle shots and color film.