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ONLINE W.O.M Harnessing the Power of the Internet 22 Sept 2009
 
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales ...
Ⓒ   Clear Thought Consulting Ltd 83% B2B Buyers Researched Online 51% B2B Buyers Purchased Online Source:  Stuart Small, G...
Ⓒ   Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales ...
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd
Ⓒ   Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales ...
BE   PROVEN BE THERE BE RELEVANT Ⓒ   Clear Thought Consulting Ltd
<ul><li>10 FREE things you can do to increase your online footprint: </li></ul><ul><ul><li>Ensure all company & all employ...
<ul><li>10 FREE things you can do to draw people into your online circle: </li></ul><ul><ul><li>Post snappy links to conte...
<ul><li>10 FREE (or nearly!) things you can do to prove yourself online: </li></ul><ul><ul><li>Written case studies on you...
Paper one: Pre-delinquency Paper two: Collections Paper three: Recoveries
Ⓒ   Clear Thought Consulting Ltd
REMEMBER… <ul><li>Content is king </li></ul><ul><li>It is only one part of your toolkit </li></ul><ul><li>It is a tap – no...
(c) Clear Thought Consulting Ltd Ⓒ   Clear Thought Consulting Ltd
 
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Online Word of Mouth

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This half-hour presentation shows where online word-of-mouth sits in the sales funnel and provides practical advice in getting started.

Published in: Business, Technology

Online Word of Mouth

  1. ONLINE W.O.M Harnessing the Power of the Internet 22 Sept 2009
  2.  
  3. Ⓒ Clear Thought Consulting Ltd
  4. Ⓒ Clear Thought Consulting Ltd
  5. Ⓒ Clear Thought Consulting Ltd
  6. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  7. Ⓒ Clear Thought Consulting Ltd 83% B2B Buyers Researched Online 51% B2B Buyers Purchased Online Source: Stuart Small, Google, Marketing Week Conference Feb 2008
  8. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  9. Ⓒ Clear Thought Consulting Ltd
  10. Ⓒ Clear Thought Consulting Ltd
  11. Ⓒ Clear Thought Consulting Ltd Awareness Suspects Interest Universe Evaluation Leads Trial Opportunities Adoption Sales Loyalty Repurchase
  12. BE PROVEN BE THERE BE RELEVANT Ⓒ Clear Thought Consulting Ltd
  13. <ul><li>10 FREE things you can do to increase your online footprint: </li></ul><ul><ul><li>Ensure all company & all employees have a LinkedIn profile </li></ul></ul><ul><ul><li>Join or set-up an interest group on LinkedIn </li></ul></ul><ul><ul><li>Set-up a SlideShare space, link it to your LinkedIn profile </li></ul></ul><ul><ul><li>Set-up a You-Tube Channel or Facebook page (if appropriate) </li></ul></ul><ul><ul><li>Set-up a company Twitter Feed </li></ul></ul><ul><ul><li>Bookmark your content (StumbleUpon, Digg, Delicious, etc) </li></ul></ul><ul><ul><li>Set up a BT Tradespace profile </li></ul></ul><ul><ul><li>Set-up Google, BlogSpot and Wordpress identities </li></ul></ul><ul><ul><li>Comment on, or become a contributor to, blogs and forums </li></ul></ul><ul><ul><li>Regularly update email signatures with new content </li></ul></ul>(c) Clear Thought Consulting Ltd BE THERE
  14. <ul><li>10 FREE things you can do to draw people into your online circle: </li></ul><ul><ul><li>Post snappy links to content via Twitter, Status, Email footer, etc. </li></ul></ul><ul><ul><li>Post regular interesting short blogs (10 mins) </li></ul></ul><ul><ul><li>Prepare deeper content like pressos, papers and articles (20 mins) </li></ul></ul><ul><ul><li>Give each of your team an area of expertise to track and comment </li></ul></ul><ul><ul><li>Post details of other people’s content relevant to your audience </li></ul></ul><ul><ul><li>Comment on industry news and happenings… in real time </li></ul></ul><ul><ul><li>Make sure all employees regularly update online statuses </li></ul></ul><ul><ul><li>Follow-up traditional touch-points with online contact </li></ul></ul><ul><ul><li>Gather permissions to send email updates </li></ul></ul><ul><ul><li>Ask intelligent questions in online forums </li></ul></ul>BE RELEVANT Ⓒ Clear Thought Consulting Ltd
  15. <ul><li>10 FREE (or nearly!) things you can do to prove yourself online: </li></ul><ul><ul><li>Written case studies on your site, Blog, etc. </li></ul></ul><ul><ul><li>140 character lines to link back to your case studies, articles, etc. </li></ul></ul><ul><ul><li>Post case study videos on your site, You-Tube channel, etc. </li></ul></ul><ul><ul><li>Post webcasts and presentations on your site, SlideShare, etc. </li></ul></ul><ul><ul><li>Post product demos on You-Tube, SlideShare, etc. </li></ul></ul><ul><ul><li>Re-use the words of others about your products and services </li></ul></ul><ul><ul><li>Provide intelligent answers to questions posted in Forums, Groups </li></ul></ul><ul><ul><li>Run live Q&A sessions via Twitter </li></ul></ul><ul><ul><li>Add a customer feedback / rating system to your site, blog, etc and re-use the positive feedback </li></ul></ul><ul><ul><li>Ask LinkedIn contacts for endorsements </li></ul></ul>BE PROVEN Ⓒ Clear Thought Consulting Ltd
  16. Paper one: Pre-delinquency Paper two: Collections Paper three: Recoveries
  17. Ⓒ Clear Thought Consulting Ltd
  18. REMEMBER… <ul><li>Content is king </li></ul><ul><li>It is only one part of your toolkit </li></ul><ul><li>It is a tap – not the funnel </li></ul><ul><li>And… </li></ul>Ⓒ Clear Thought Consulting Ltd
  19. (c) Clear Thought Consulting Ltd Ⓒ Clear Thought Consulting Ltd
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