The Painted Circle is a not-for-profit organization that aims to create a safer social media learning environment for children by allowing teachers to review and filter student-shared content. It was inspired by experiences with prejudice and aims to teach independence and cultural understanding in primary school students through positive social media interactions. The organization plans to launch a secure website and mobile app, pursue funding on Kickstarter and from the Victorian Department of Education, and expand nationally and internationally after an initial membership goal of 50 classes by March 2014 and 200 by December 2014.

1. A Not-For-Profit Organization
https://twitter.com/PaintedCircle
By Callum Clarke
(ID s3416236)

2. BACKGROUND
•
•
The main objective of this organisation is to bring a cohesive
body of artwork together which draws different cultures closer
educationally and cuts out negative aspects of using social
media for kids.
It gives teachers the opportunity to review and filter the
content that the children they teach are sharing, allowing for a
safer learning and social environment than Facebook.
•
The idea for this organization sprouted from my personal
experiences with my own and others’ experiences of prejudice
both at home and abroad.
•
The Painted Circle believes that children can be taught to be
independent without being judgemental as early as primary
school, creating both positive learning and attitudes from
modern social media and mobile media.

3. Social and Implementation Media Plan
WORDPRESS
TWITTER
SCOOTLE
KICKSTARTER
DEVELOPED
SECURE WEBSITE
FANLALA
ABC SPLASH
CONNECTED
LEARNING
APP
PERSUE
INTERESTED
SOURCES
INTERSTATE OR
ABROAD
VIC DEPT. OF
EDUCATION OR
KICKSTARTER
C4D bases:
-
comments on social media.
-
discussion threads on site after launch
-
funding allowing for advertising
Lean Start-up Model

4. TARGETS:
Funding:
- Kickstarter website funding round: $5000 - $10,000.
- Kickstarter app funding round: $20,000 - $50,000
- Vic Dept. of Education funding: $15,000 - $40,000
Membership:
- Dependent on social media buzz and seeding, membership goals set
at 50 classes by March 2014 and 200 by Dec 2014
Development:
- Based on goals, development review every 2 months and every 2
weeks for 2 months after release of website and app
Expansion:
- Expansion to NSW/QLD and other states.
- After successful expansion nationally, project will launch
internationally on Apple and Samsungs’ mobile app stores

5. Buzz/ Seeding
Insights and Challenges
INSIGHTS:
- Creates a safe environment for kids to be
entertained and educated by their friends and peers.
- Develops social and creative skills which reward
the child outside school hours.
- Pushes the boundaries of using social media as a
source of education.
- Mediation helps to find and eliminate bully or
antisocial behaviour.
- Impact of community learning for children bridges
gaps between schools and communities, battling
future online and offline prejudice.
CHALLENGES:
- Large social media sites/hubs may be limited for
security reasons such as Facebook, and Twitter will
be carefully managed to avoid compromising
security.
- Specific mobile app costing is difficult to find, is
based on many factors and may be costly with
security.
- Funding/support from Victorian Dept. of Education
will prove difficult, as education curriculum is taken
very seriously
Implementation