2. “JUDGEMENT DAY”
2014
Prepared by
CLAUDE MAPHOSA

3.  We are a committed team of African Body Builders
 The A Team comprises of a group of body builders who have
competed in local & prestigious shows such as the Gauteng
Provincials & South African Championships
 Over the last few years our athletes have proven themselves by
being the top in their categories leading to qualifying to compete
abroad
 The A Team seeks to promote body building in townships and
under-resourced areas where the sport is unexplored and little
known

4.  Minister of Sport, Mr Fikile Mbalula, is in the process of bringing all
sporting codes on par
 Minister Mbalula has highlighted the importance of sports in the
development & integration of cohesive communities
 Body Building remains largely neglected, however, it has many
benefits insofar as it can contribute in addressing social concerns
prevalent in under-resourced areas such as substance abuse, by
promoting alternate & healthy living
 The A Team finds an opportunity to build & integrate communities
in Soweto through the use of the Petrus Molefe Development Park
by hosting an annual body building event for male & female
athletes in the various categories

5.  The A Team proposes that this grand event the Petrus Molefe
Body Building Show Judgement Day be hosted annually as a
follow up to the Petrus Molefe Body Building Show
 The purpose of the show is to contribute in the campaign to take
our boys & girls off the streets & encourage them to participate in
this sporting event thereby exposing them to alternative activities
 The A team believes that the event will bring about an atmosphere
of unity & harmony through sport & encourage the youth to stay
away from substance abuse

6. 2nd
ANNUAL
PETRUS MOLEFE
Body Building Event

7.  To create a sustainable health programme for the athletes to train
so as to compete in the annual body building event
 To identify athletes for participation in the event & compete with
athletes in their respective communities
 To create a platform for recognition by awarding athletes in their
respective categories
 To encourage young men & woman to partake in building healthy
& active communities
 To contribute to the reduction in substance abuse by exposing
community members to alternative & positive healthy living

8.  The annual fitness competition will be managed by the A Team
 The event is open to all men & woman who are interested to
compete in the respective categories
 Categories will include:
 Body building line up (male & female)
 Model search (male & female)
 Fitness models
 Power Lifting
 Hunk of Soweto Search

9.  The A Team invites & welcomes any organisations in sponsoring
the event
 Sponsorship towards funding the event includes but is not limited
to:
 Various prizes per category
 Trophies & hampers
 Cash prizes for the top 3 winners per category
 Event promotion
 Overall event organization & planning
 A detailed budget is available upon request

10. STHEALTH
TSAMAYA

13. R75000
VISUAL DISPLAY
Principal Sponsor logos or company names will appear in official festival
collateral & advertising where available and / or appropriate
EVENT SPONSORSHIP
Principal sponsors will receive recognition through targeted & exclusive
association with specific events (categories)
FESTIVAL ACCESS
Principal sponsor receives tickets & passes to the event
MERCHANDISING & PROMOTIONS
Principal sponsors can initiate promotions throughout the show with on-site
product demonstrations, merchandising & sampling
Gift bags, Giveaways, Drawings, Exhibition, Radio Advertising & Product
sampling

14. R75000
Principal sponsor name & logo displayed in all printed
advertising
Principal sponsor name & logo included in event posters
Sponsorship of a prize will include name, logo & “Sponsored
By” credit on publicity material & as well as on-stage mention at
the prize giving
Acknowledgements at media platforms
Commercial logo displayed in public areas
Logo & hyperlink included on the “Sponsors” page of the
website
Company info included and attached with the gifts

15. R25000
Leading Sponsor name & logo displayed in all printed advertising
leading Sponsor name & logo included in event posters
Sponsorship of a prize will include name, logo & “Sponsored By”
credit on publicity material & as well as on-stage mention at the prize
giving
Acknowledgements at media platforms
Commercial logo displayed in public areas
Logo & hyperlink included on the “Sponsors” page of the website
Company info included and attached with the gifts

16. R12500
Sponsorship of a prize will include name, logo & “Sponsored By”
credit on publicity material & as well as on-stage mention at the prize
giving
Acknowledgements at media platforms
Commercial logo displayed in public areas
Logo & hyperlink included on the “Sponsors” page of the website
Company info included and attached with the gifts

17. R5000
On stage acknowledgement at opening ceremony of the event
Acknowledgement at media platforms
Logo & hyperlink included on the “Sponsors” page of the website
Company info included and attached with the gifts

18. Media Coverage
 The event will be promoted on various radio stations as well as
leverage Soweto TV to flight the event
 Print media coverage will include The Sowetan to cover the
event & promote sponsors
Sponsor Image Enhancement
 Corporate sponsors will enjoy exposure through encouraging
sports in the communities & enhance their “We Care” brands
in participating communities
Corporate Social Investment
 Corporate sponsors will further their CSI objectives back to the
community through sport and recreation

19.  The A Team anticipates that the event will large audience from
Soweto & surrounding areas
 The A Team will use radio, television, print & electronic media to
promote the event
 The Sowetan has previously covered athlete Absalom Mfumadi &
Liza Ncedani and monitored their involvement in body building
–the event will allow for continuation & vested interest to follow
the developments of these athletes
 The A Team intends on using social media platforms such as
twitter, Facebook & other to create fan pages & followers with
regular updates on the event & sponsors

20.  The A team is actively involved in promoting and assisting all
athletes from various walks of life. Claude presented the WPFSA
at the National SAPS Sports Awards held in Pretoria at the Police
Academy. It was an honour to meet with the National
Commissioner of SAPS, the Deputy and other major heads within
SAPS
 The A team takes pride in feeding and providing clothing for the
needy and destitute
 Members of the A Team donated Christmas gifts for the under
privileged children
 The A Team is excited in creating body building awareness
campaigns in under developed areas like the recently held Petrus
Molefe Annual Body Building Show held in Soweto

21.  The A Team in conjunction with World Physique
Federation(WPF) ,presented the annual Petrus Molefe Body
Building Show 2013
 The event serves as a platform to commemorate Petrus Molefe
who was a member of Umkhonto WeSizwe, the ANC military
wing and was the first soldier to be killed by the apartheid regime
on 16 December 1961 in Dube , Soweto.
 The show took place on the 16th
of March 2013 at the Multi
Purpose Hall in Soweto

29.  The Soweto Festival Expo is Soweto’s hallmark event that draws together
local people, business, youth, community organisations, government, media
and visitors from all over Gauteng and beyond on an annual basis to celebrate
the community’s richness, diversity, enterprise and heritage. The event
enables the people of Soweto and surrounding areas to come together in a
fun, relaxed environment infused with a positive spirit.
 More than 30 000 people are expected to grace the occasion and The A team
will use this opportunity to make a difference in the community.
 The Soweto Festival Expo combines an entertainment programme including
body building, dance and drama, an exhibition of arts and crafts and other
local products, a tourism expo, an outdoor area for food and drink vendors
selling traditional as well as branded fare, a sports programme including
soccer and golf, a youth zone and activity pavilion and a business expo for the
corporate, SMME and government sectors.
 And new talent was born again.....

31. Previous Event
Male Participants

32. From the development Show we
produced a South African
Champion
“Sandile Buthelezi “

33.  By exposing communities to a fairly unknown sport such as body
building there is an opportunity to attract new audiences as well as
participants as they learn about the sport as more than just
entertainment but as a feasible alternative
 The event is set to be an annual event with long term growth
objectives as we believe that a healthy lifestyle is not a once off
event but a lifelong decision and investment towards improved
health
 We as the A team firmly believe that by becoming a body building
ambassadors, & in partnership with sponsors, we can drive this
initiative to great heights with the aim to integrate communities
through sport

34. Claude Maphosa
082 395 5115
theanimalisticteam@gmail.com
@ the A TEAM GP
Petrus Molefe Body Building Show
Multipurpose Hall Soweto..
Randburg Centre Building
No 11, 1st
floor
Jan Smuts Avenue
Randburg
Banking Details
Standard Bank
Acc No. 033413053
Randburg Branch