1. Twitter
Basic Best Practices for
Development

2. What is Twitter?
A micro-blogging platform that restricts you to 140
characters. Some people call it “public texting.”

3. An Overview
1. Get comfortable using Twitter to get your
news, follow “trends” and do searches on
a regular basis
2. Know how to tag someone and start a
conversation or thank a donor
3. Use #hashtags to drive traffic to your
posts
4. How to live tweet during events
5. How I can help you reach your goals

4. Why Twitter?

5. Goals
• Increase your exposure (or your brand) to
donors, supporters, and potential
members
• Make yourself accessible to a larger
network, to make more connections
online that can turn into real-world
connections and opportunities
• Further promote projects and events
you’re organizing, let people know about
the latest updates, etc.

6. Starting Conversations 101
Refreshingly honest
insight here. MT
@RandallGrahm:
The unfortunate
demise of Le Cigare
Volant:
bit.ly11eN8cn
#santacruz #food

7. Analyzing the
Conversation
“modified
Jessica’s opinion tweet”
Refreshingly honest insight here. MT @RandallGrahm: The unfortunate
demise of Le Cigare Volant: bit.ly11eN8cn #santacruz #food
Hashtags or keywords.
The # is like putting a
red flag or a tag on
your post for people
searching

8. Using Hashtags, searching

9. Using Hashtags, trends

10. Shortening Links: bitly.com
Refreshingly honest insight here. MT
@RandallGrahm: The unfortunate demise
of Le Cigare Volant: bit.ly11eN8cn
#santacruz #food

11. RT = Retweet (reposted, please
Analyzing the repost)
Conversation HT = Heard Through (giving
credit)
FF = Follow Friday
MT = “modifiedtweet”
Refreshingly honest insight here. MT @RandallGrahm: The unfortunate
demise of Le Cigare Volant: bit.ly11eN8cn #santacruz #food

12. Live Tweeting Create a hashtag for
people to follow:
#buildWithbuildOn
for people building
schools, #buildOn
Gala, etc.

13. Reaching Out: Case Studies

14. Reaching Out:
Listening to What People Are Saying

15. Reaching Out:
Listening to What People Are Saying
This philanthropists writes
that he did once attempt to
build a school in Haiti!

16. Reaching
Out:
Connecting
Through
Retweeting

17. Reaching Out: Thanking Donors

18. Building a Following
1. Follow people you want to have follow you
back, follow your competition’s followers
2. Make an introduction when connecting (ex.
Thanks for the follow! Would love to tell you
more about @buildonempowers)
3. Post interesting content:
observations, photos, news, announcements, lin
ks to campaigns or blogs, etc.
4. Read other people’s tweets and comment on
their posts, or start dialogue.
5. Tag people and orgs in your posts.
6. If important, scatter them throughout the day in
case people miss them (feel free to modify text).

19. Staying Organized: Using Lists

20. Staying Organized:
Using Lists

21. 1. Go under “Following” Your Lists
2. Click on “lists”

22. 3. Click on “buildOn Supporters” to see newsfeed
4. Click on “Members” to see the list of members
5. Subscribe to other people’s lists

23. TweetDeck or HootSuite Dashboard
Tweets I’ve Direct
newsfeed “Good “Nonprofits”
been tagged in Messages
Friends”

24. Last but not least!
Go to “settings,” upload a photo, and include a link to
your LinkedIn site or buildon.org. Start tweeting!